How to Sell a Creative Idea

by Sally Hogshead

presentation

We’ve all had that cringe-worthy boardroom feeling. Your heart is pounding. Your palms are clammy. Your mouth is dry. It’s time to pitch your big idea, and you need the rest of the team (or at even higher stakes, a client) to get on board. In a stagnant or competitive environment, innovative ideas are the best path to growth. Yet, because these new paths are unfamiliar and untraditional, they can be perceived as being too “risky.”

To combat the inevitable haters and naysayers, I’ve listed a couple of go-to strategies to help your biggest, baddest ideas succeed.

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5 Signs You’re Expecting Too Much From Employees

by Mark Sanborn

Don’t you just hate all those entitled people in the workplace today? No, not employees, but managers and leaders: entrepreneurs and business owners who have unrealistic expectations about what they deserve, stressing employees out with their entitlement mindset.
Entitlement is the belief that you have the right to something; that it is due and should be given. You don’t need to do anything to earn it; you deserve it.

Here are five entitled leader traps to avoid when running your own business:

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C-Suite Network Conference Unveils Corporate Custom Fashions

Adrian Jules, noted as “The Best Worn Secret in America,” and Frederique Constant, whose brand values of passion, design, quality, and innovation contribute to their philosophy to let more people enjoy luxury; will be joining the list of sponsors for the C-Suite Network Conference May 4-6, 2014.

The C-Suite Network, a powerful alliance and peer network exclusively reserved for C-Suite members, and Jeffrey Hayzlett, host of the Bloomberg show The C-Suite with Jeffrey Hayzlett, proclaimed their commitment to maintaining an executives’ personal brand. Maintaining your personal image is made easy at the upcoming C-Suite Network Conference on May 4-6, 2014.

Adrian Jules, noted as “The Best Worn Secret in America,” and Frederique Constant, whose brand values of passion, design, quality, and innovation contribute to their philosophy to let more people enjoy luxury; will be joining the list of sponsors for the conference. From socks to custom-made jackets and refined, timeless watches, these fashion forward retailers know how to help a busy executive uphold a look and style that supports their personal brand.

“An Adrian Jules suit jacket and sport coat helps C-Suite leaders and executives maintain a business on the outside, party on the inside look,” said Thomas White, CO-Founder and CEO, C-Suite Network. “Combine the suit jacket or sports coat with the style, class and long-lasting craftsmanship of a watch from Frederique Constant to complete the image that will support your personal style. We are glad to have both brands on board as a sponsor.”

Read the full press release at MarketWired

 

Employee Trust: Strategic Planning Can Kill It

by David Horsager

Trust is the foundation of effective and authentic leadership. Without trust, leaders lose teams through attrition or dangerously low engagement. Among the many qualities of trusted leaders, clarity is key. People trust the clear and mistrust the ambiguous. So, leaders who earn employee trust provide transparency around goals, plans and expectations.

Sadly, one widely used leadership tool puts leaders at risk for destroying clarity and trust: the annual strategic planning session. If you ever want to put your team to sleep, just say these two words: strategic planning. While I agree that “without a plan, you plan to fail,” many employees have developed knee-jerk skepticism toward annual planning sessions. Why? Most have taken days at off-site retreats and hours of analysis without doing much differently afterward. Few strategic planning sessions provide clarity around the specific actions and changes required to achieve the intended goals. Without a clear plan, employees are confused and become ineffective – leading to fear, frustration and a lack of focus. And with every ambiguous strategic plan, trust in leadership erodes. We can’t have faith in a leader who has fuzzy plans or unclear expectations.

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C-Suite Network Conference Expands Sponsor List With Act-On Software, LifeLock, Mitel, and RMG

The C-Suite Network announced Act-On Software, LifeLock, Mitel and RMG Networks joining the list of sponsors for the spring conference May 4-6 in Dallas. These exclusive sponsors will showcase their C-Suite leaders discussing the most pressing business issues.

The C-Suite Network, a powerful alliance and peer network exclusively reserved for C-Suite members, and Jeffrey Hayzlett, host of the Bloomberg show The C-Suite with Jeffrey Hayzlett, today announced Act-On Software, LifeLock, Mitel and RMG Networks joining the list of sponsors. These exclusive sponsors will showcase their C-Suite leaders discussing the most pressing business issues.

With strong track records in new technology, RMG Networks’ C-Suite leaders present their insight on how to stay on the competitive edge of business and technology. CEO Garry McGuire discusses maintaining customer engagement during a panel discussion on Monday.

“We are excited to sponsor the C-Suite Network Conference because we understand how important it is to network and develop new relationships with key decision makers,” said Garry McGuire, Chief Executive Officer, RMG Networks. “Working with C-Suite leadership is an integral part of our business and the C-Suite Network Conference provides the perfect forum for us to raise brand awareness while networking with our targeted audience.”

Read the full press release at MarketWired

Franchises Using Integrated Marketing Achieve Higher ROI

by Doug Traxler

marketingphoto

Integrated marketing is complex — but so is running a franchise. Combining the two? Sounds like a potential nightmare. However, integrated marketing can play an essential role in every business: According to Gartner research, companies that implement and execute integrated marketing have been shown to achieve a 50 percent higher ROI.

Last year, a popular franchise reached out to WebbMason for marketing assistance. After some research, WebbMason suggested an integrated marketing approach that blended both print and non-print marketing methods. These included (in simplest terms): personalized QR codes on all direct mail pieces, personalized landing pages, automated reminders and follow-up notices, customized registration and opt-in for newsletters, social media pages, an analytics dashboard and email marketing. This approach enabled the franchise to organize and quickly respond to leads, while also increasing attendance in the organization’s long-term programs.

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C-Suite Network Conference Presents Top Technology for C-Suite Leaders

The C-Suite Network Conference will feature an extended lineup of sponsors showcasing their top technologies. These sponsors include DocuSign, Inc., Lifelock, Inc., Shodogg, Uberflip, UviaUs and Zamurai. The conference takes place May 4-6, 2014 in Dallas, TX.

The C-Suite Network, a powerful alliance exclusively for C-Suite members, and Jeffrey Hayzlett, host of the Bloomberg show The C-Suite with Jeffrey Hayzlett, today announced an extended line-up of sponsors showcasing their top technologies for the C-Suite Network Conference, taking place from May 4-6, 2014, at The Fairmont Dallas.

Sponsors such as DocuSign, Inc., LifeLock, Shodogg, Uberflip, UviaUs and Zamurai will be presenting their most innovative software solutions to revolutionize businesses for C-Suite leaders. Each company will provide attendees with new advanced software and show how these leading-edge products will enhance their business.

Read the full press release at MarketWired

 

 

Who’s to Blame for Poor Sales Performance?

by Willis Turner

performance

Does this story sound familiar? Sales are down, and everyone’s pointing fingers at everyone else. The sales department is working leads from your marketing campaigns but keeps hitting a brick wall when they reach out to prospects, and they’re frustrated.

Marketing has pulled out every trick in the book to generate more leads. They’re killing themselves at tradeshows, driving media coverage, renting mailing lists and sending out direct mail packages or operating telemarketing campaigns. They don’t understand why the sales team can’t seem to close any business. And you — the leader — are stuck in the middle, trying to figure out what’s wrong and how on Earth to fix it.

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Email: A Double-Edged Sword

by Lewis Denbaum

This week, let’s look at email, which for most of us, is a huge part of our business lives. I have a love/hate relationship with email.

On the one hand, I love the power of being able to click “send” and knowing that my message will magically appear in the recipient’s inbox within seconds. I love being able to attach a document or photo or include a link to a website. And I love having the thread of all my emails to a particular person stored together for future reference.

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The Digital Odyssey | How Homer, 8-Tracks and Led Zeppelin Took Me Home

by Jim McNamara8track

For the past six months I’ve been reading my classic books to my son. Two nights ago we started “The Odyssey.” Like that wild 10-year adventure, life in the C-Suite — especially for marketers — is full of adventure, story twists and danger. At some point you sort of have to wonder, shouldn’t doing what we are supposed to be doing — marketing, selling and running our business — be simpler?

In 1993, while living in Kansas, I embarked upon a business Odyssey of my own, a yellow-brick-road adventure to find “the next big thing.” I discovered the Web. I don’t claim I actually started the Information Superhighway (Al Gore did that somewhere, I believe, in the smoky hills of Tennessee). But reading in the back pages of a small business newspaper I had that EUREKA! moment, and like Saul on the road to Damascus, my worldview was instantly changed. This thing will change the world, I thought.

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