by Mitch Joel – President, Twist Image & author of “Six Pixels of Separation”
Almost a decade ago, I came across the thinking of Dan Sullivan (also known as The Strategic Coach). Those who know the infamous Strategic Coach Program speak about it with a reverence unlike any other type of mastermind-like initiative that I have come across. I have friends (who are successful beyond most of our wildest imaginations) who attribute their success directly to their involvement in Sullivan’s program. While I never took the formal course, I have devoured countless hours of audio programs and books from The Strategic Coach. One concept, Unique Ability, is something I still think about frequently.
In the formative days of Twist Image, I spent a good deal of time attempting to self-define my own unique abilities, and, in doing so, ensuring that I was aligned with people (either business partners, team members or clients) who had their own sets of unique abilities that I lacked. In its simplest form, I wanted to ensure I could spend my time working on my unique abilities while others were spending their time doing the same thing. Of course, it’s not perfect, and we all find ourselves doing tasks and projects that we have to trudge through. Consciously knowing when you’re doing the work that you were meant to do (or not doing it) is core to better understanding if you are running your best day possible, rather than having the day run you.