by Lisa Arthur
The ability for your team and the C-Suite to align behind a shared strategic vision is the first step in my process to successful data-driven marketing.
Once you have a shared vision you can build a case to your larger organization that will:
- Connect the dots between projects
- Show how those projects drive value
- Create alignment if changes spark turf wars
After you’ve created this strategic vision, other things will start to fall into place. Once you have a solid vision, you can truly get smart and strategic about data-driven marketing. Because every business is unique, starting points, visions and plans will vary from team to team. Once you’re ready to put data-driven marketing into action, break down your strategy into smaller components. This is a good first step to take because you need to give each component some attention while still staying true to your overall vision.