Get Your Walking Shoes Ready!
On Saturday, November 24th we have an opportunity to pay it forward, celebrating small businesses and all they do for the community. Created by American Express in 2010, Small Business Saturday showcases the importance of shopping and dining local, which fuels the economy as a whole. Small Business Saturday is the analogue to Black Friday and Cyber Monday which spotlight big retailers and e-commerce outlets. Small business is defined as privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. , during one of the busiest shopping periods of the year.
According to the US Small Business Administration, there are nearly 30 million small businesses in the United States employing 47.8 percent of US workers, all of which have a big impact on the US economy. Small businesses create jobs, drive innovation, and give cash, time or goods to support local nonprofits or other community groups. They also provide opportunities for entrepreneurs to achieve financial success and independence, and often adapt quickly and creatively to changes in the economy.
A surge of national and local initiatives have increased the popularity of Small Business Saturday with 88 million consumers shopping small last year, up 14.9 percent from 2013, spending $14.3 billion at local and independent businesses. In a world where much of human interaction is through a digital platform, it is vital to experience personalized service and create relationships. Small Business Saturday helps keep the little guy in the public’s mind.
Small business owners are key to a thriving and developing community and it’s no secret that small businesses are BIG business. Thanks to their unique character and charm, attention to detail, and one-of-a-kind personas, small businesses make a profound impact on our communities and neighborhoods. Putting small businesses center stage on this day is the least we can do as customers for businesses and the people that work within them who do so much for us year round.
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