Kudos to Payless for scoring a PR coup with its’ “Palessi” hoax. The chain fabricated a fake designer (Bruno Palessi) and staged a “grand opening” of the line’s expensive shoes in a former Armani store. Sure enough, unsuspecting shoeaholics shelled out $3000 for the drastically overpriced footwear during the two-night scam.
Confirmation that some people just make too much money? Yeah, sure. But proof that consumers are gullible sheep who will do anything marketers tell them? Maybe not.
To read more, please visit my Forbes column!
- Reach Out and Touch Something - May 29, 2019
- A.I.: The Death Knell For Relationship Marketing, Or The Birth Of The Loveable Salesbot? - May 14, 2019
- Payless Demonstrates the Amazing Power of Branding - May 10, 2019