Public speaking is one of the most powerful tools of mass communication, and business leaders today are taking full advantage of the ROI on speaking to large groups of people.
The rise of public speaking continues to increase. Currently, there are over 40,000 profiles of executives on LinkedIn with speaker listed as a job title.
This shift is a massive increase in self-identified public speakers. For example, I attended a National Speakers Association event eight years ago that served over 3,000 professional speakers in the US and another 1,500 in Europe.
Granted, most executives aren’t speaking for a profession, but they definitely are positioning themselves as experts to speak in front of rooms full of potential customers.
And the captive audiences to speak in front of are nearly endless.
While it’s difficult to determine the total number of conferences held in the US each year, it’s safe to say that there’s a lot.
For example, there are over 92,000 professional associations alone in the US responsible for hosting monthly events, regional meetups, and annual conferences.
And that’s just association events.
This list doesn’t include the wide array of public industry conferences, corporate sales meetings, annual company gatherings, product launch events, expos, summits, retreats, and galas.
Public speaking is a serious source of mass communication for anyone targeting events and conferences if you are in the process of building your marketing plan.
It’s also time to add more speaking engagements to your strategy to show off your expertise to potential new customers to set yourself up as a leader in your field, increase awareness, and add more sales to your bottom line.