More Visibility. More Customers. More Profit!
Why do you want to be “PR Famous?” At the end of the day, if it’s not you, it’s going to be someone else the media uses as their expert. Getting media exposure means more people know about you. Imagine what your business would be like if you were regularly featured in the media. Imagine if hundreds of thousands of potential customers or clients knew about you because they read about you in a national newspaper or magazine or saw you on television.
Before you meet with someone, what do you? You Google them. Guess what happens before people meet with or decide to work with you? They Google you or your company.
Imagine what would happen if someone Googled you, and there were several pages of articles or television segments featuring you as the industry expert. The credibility this provides you is tremendous! What do you think they are going to think about you when they see this? You’ll be seen as an industry Rockstar!
Below is the exact step-by-step formula I use every day in my own business to land media exposure (over 1,000 appearances to date). When you put my name into Google, I appear on the first 10+ pages. Together with my students, we’ve generated over 1 billion views from free publicity and over 8 figures in sales. This system works and I’d love for you to be next!
Implement the Get PR Famous formula and become PR Famous too.
Using all three steps when you pitch the media will put you light years ahead of your competition and get you to a “Yes” much faster.
Step 1 – Be Newsworthy
The key to being newsworthy is to provide value to the specific audience you are pitching. Do your homework and know what that specific media outlet covers and HOW they cover the news. Pitch the journalist in a way they tell their stories and make it easy for them to use you in a future segment or article.
1) Niche Your Pitch– what do you do differently than anyone else in your industry?
Everyone has a special gift they bring into what they do. What is yours? That is what will make you stand out.
Pitch a story around your unique expertise.
2) Use Statistics
Take industry statistics from a study or report as the backbone of your media pitch. Let someone else do the research and then you comment on it as the expert.
3) Sign up for Help a Reporter Out (www.helpareporter.com)
Help a Reporter Out (HARO) is a free media query service that is made up of journalists looking for quotes, comments, and stories. Journalists using HARO are often from very high-ranking and even national television, newspapers, and magazines.
When you are quoted in these stories, they appear at the top of Google because these outlets have a lot of “Google Juice.” I call it riding the media’s coattails.
HARO is the predominant reason I appear on so many pages on Google and has single-handedly given me rockstar status in my industry.
4) Use the Non-traditional Calendar to creatively pitch the media.
Think of I-Hop on National Pancake Day or Dunkin’ Donuts on National Donut Day. What unique holidays can you pitch related to your industry?
I was featured for National Healthy Foot Month for my invention of medical boot accessories. I hosted a television segment about products invented by kids for National Kid Inventor Day. My client with a food product was on the Today Show for National Hotdog Day. The list is endless.
Get creative in your pitches by using these holidays. A simple Google search can help you find holidays applicable to your industry.
Step 2 – Create A Great Hook
A hook is what gets the journalist to open your email. A boring subject line could mean that your email never gets read. Get creative and entice them to read your media pitch.
1) Look at magazine covers
People get paid to convince you to make an impulse purchase in the grocery store line just by reading the cover of a magazine. Those are “hooks” on the cover. It makes you want to buy the magazine without even seeing what’s inside.
2) Think of “Coming up next…” on television
What could the news anchor say that would make you stay tuned-in through the commercials to hear that next segment? That’s a great hook.
Think of these when you are writing your subject line and write a compelling hook that will make the journalist want to read the rest of the email.
Step 3 – Find the Right Journalist
As crazy as this might sound… use Google to find a journalist’s contact information. “Who writes about [industry] for [publication name]” For local publications, you will usually get their name, phone number, and email address.
Here’s a great tool to get 50 free email leads, https://www.voilanorbert.com
Verify email addresses before you send by using MailTester, www.MailTester.com. If it ends up green, the email is valid.
Bonus – Join the Challenge
If you like what you’ve read and want to really dig in, join my free PR Challenge at www.YourPRChallenge.com. Give me 10 minutes a day for 10 days and I’ll make sure you start getting massive visibility!