by Evan Hackel
Are you skeptical about the effectiveness of Ingagement? My book Ingaging Leadership: The Ultimate Edition provides compelling evidence and case studies demonstrating its success.
Case Study: Rebuilding a Brand
One of the book’s case studies describes how a company rebuilt its brand through Ingagement. By involving employees in the decision-making process, the company more than doubled its sales in just four years.
How was I able to do this? Here’s the story. A major brand was planning to unveil a new store design at its annual convention – to just show it to its franchisees. Instead, I convinced the company to show a number of designs to franchisees at the convention and to let them vote and suggest revisions. The result? More franchisees attended the annual convention than ever before because they realized the franchise company would be talking with them, not at them. And the new design was supported widely by franchisees, who had helped create and refine the design.
Research Evidence
Studies included in the book show that companies with high levels of employee Ingagement see significant improvements in productivity, customer satisfaction, and profitability.
Key Findings:
- Increased Employee Retention: Employees who feel engaged are more likely to stay with the company.
- Better Customer Satisfaction: Engaged employees provide better customer service, leading to higher customer satisfaction.
- Higher Profitability: Companies with engaged employees are more profitable due to increased efficiency and innovation.
In Conclusion . . .
The evidence is clear: Ingagement works. To explore more success stories and learn how to implement Ingagement in your organization, consider purchasing a copy of my new book Ingaging Leadership: The Ultimate Edition!
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Currently, a consultant to some of the largest franchise systems in North America. A franchise industry leader, widely published, keynote speaker, member of the New England Franchise Association Board, and Co-chair of the International Franchise Associations Knowledge Share Task Force.|A dynamic, innovative, thoughtful and inspiring leader with 30 years of experience in franchising, distributed networks and cooperatives. Successful history of: (i) turning around a $700 million distressed franchise system into a $2.0 billion revenue business in four years, (ii) reviving and re-energizing a $3.5 billion revenue franchisor and (iii) founding three franchise systems. Experienced corporate board member.
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