How well will a robot function as the source of marketing communication? Advertisers spend huge sums to recruit just the right (human) endorser for a brand, but at least so far no one seems to be giving much thought to what a salesbot or AI-generated model should look like or sound like.
That’s a big mistake. To read more, please click here.
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- Payless Demonstrates the Amazing Power of Branding - May 10, 2019