“A Brand Is(n’t Ready to Be) Born”
Fear of success can be a dealbreaker.
Let me set the scene: it’s your second or third call with a Personal Brand Strategist. You have no objections to the specifics of the program, the fee, the promise… in fact, it feels like you’re having the same call that you had last time, when any reservations were addressed.
What is it, then? Everything that comes out of your mouth is positive. This consultant comes highly recommended. You love their work. You even tell them that they’re your guy, or gal, “when the time comes.” But it’s as if each affirmation is tinged with regret.
If you see yourself in this moment—circling the runway, engine running, but never quite taking off—it’s time for some real talk.
Ask yourself (taking a breath before you answer each question):
- What is actually getting in the way of me pulling the trigger and saying yes?
- What do I think I gain by hesitating to go forward?
- Why does mulling it over feel safer than taking action?
Finally,
- What is the risk I’m taking by engaging with a pro in the creation of my personal Brand?
Fear of success is trickier than fear of failure. It shows up wearing the mask of logic: “I just need more time.” “I’m not 100% sure yet.” But if you dig deeper, you may find that what you’re really unsure of… is how much your life will change when you stop playing small.
It can even be excitement – or what should be excitement – about a positive outcome that presents with a side of apprehension. And which emotion wins the battle makes all the difference.
A brand isn’t something you wait around for—it’s something you decide to build. Not because you’re ready. But because you’re committed.
Only you can decide whether or not to birth this thing. But considering that the thing is you, it’s not hard to see what happens if you don’t.
I build brands that open doors – our clients achieve greater impact, influence, and growth through messaging, brand voice, and brand strategy. If you’re ready to unleash your INCOMPARABLE self in the service of your mission, book your complimentary Personal Brand Audit now. — YES! to owning your spotlight, no epidural required.
Latest posts by Hersh Rephun (see all)
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