C-Suite Network™

4 of 7: What Do Your Sales People See?

“The best athletes in the world talk about how they visualize in their mind’s eye what success for their individual sport means. For example, over the course of their career, each athlete visualizes their successful manifestation of scoring or defending, countless times. We could name the best of the best in their respective sports, Michael Jordan/Diana Taurasi, Tiger Woods/Annika Sorensam, Billie Jean King/Roger Federer, Pele/Mia Hamm, if visualization works for world-class athletes, it can work for you!
Visioning as a Mindful Sales professional is the invitation to take every prospect, every sales transaction, and create a vision in your mind’s eye of how you want to see every step of the process to look, feel, and sound. Think of your vision as your order to the Universe of how you want your sales and transactions to go. When you go to a restaurant and place an order, you order and anticipate with 100% confidence that the food or beverage will be delivered to you in the way you ordered them. The same is true in the visioning process.

“The more detail you include in your Mindful Sales vision, the more likely you are to get the results you are looking for. For example, before you negotiate with a client, visualize an easy, enjoyable discussion for both you and your customer, as opposed to a difficult, tension-filled argument. Visualize both of you coming to a mutually agreeable solution where both parties are completely satisfied with the terms of the closed sale.

Do you have a vision board for attaining or exceeding your sales goals?”

“Once you have created the vision like a movie in mind, take that vision one step closer to reality and visualize it. Place yourself into that movie. Be the one asking the right sales questions, making a powerful presentation, and demonstrating your product or service in a way that inspires your prospect to purchase.
Visioning is a fun way to create what you want to have in your life. As you can see this over and over it becomes the truth in your sales funnel and book of business. Whether you cut out pictures and phrases from magazines and newspapers and put them on poster board or use an app on your computer or phone, start creating the life of your dreams by visioning and literally picturing what you want!


Eric Szymanski is a C-Suite Network Advisor and an award-winning co-author of Sell More, Stress Less: 52 Tips to Become a Mindful Sales Professional.  He is an American hospitality industry professional with extensive sales & marketing leadership experience. Eric has demonstrated success in leading high-performing sales teams through planning, implementing and monitoring actionable sales and marketing plans at hotels and resorts of all sizes, including city-center, convention district, airport and attractions areas. He has a proven track record of success at all levels through the achievement of both individual and team goals for several 1st tier, globally recognized brands such as Disney, Marriott, Hilton & Starwood Hotels & Resorts.

Throughout his career, Eric has created authentic, world-class experiences while volunteering at all levels in several meetings industry associations. In 2018, Eric was recognized with the top individual sales award in the convention sales division at The Walt Disney Company. In 2002, he was recognized as Caterer of the Year by the Orlando, Florida Chapter of the National Association of Catering Executives. He is an avid runner, choral music performer & father of twin daughters who entered college in the fall of 2019.


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