C-Suite Network™

1 of 7: What’s your Sales Intention?

There are good days in sales and there are challenging days. It’s an everyday journey. The stress of living and selling yourself as a sales professional today requires us to have focus and stress reduction techniques that may be used throughout the day during every buying and selling encounter.  We all must look at our business mindset and the sales process in a different way.

When you integrate mindfulness and sales you become more effective and profitable.  Mindfulness is being present in the moment, without judgment.  Use mindfulness to increase sales by:

  • Reducing Stress and Anxiety
  • Creating Focus
  • Reducing Overwhelm
  • Increasing Memory
  • Improving Health & Happiness

Set Your Intention: Mindful Sales Practice 1 of 7

A Mindful Sales Professional has many tools available.  When used effectively, these tools create exceptional results.  Start by setting a positive intention to create more good sales days than bad. An intention is one word.  How will you be doing?   It’s a choice you can make to be in the moment and look at business positively, in any economic environment. Reframe the challenging days and know things do not have to be “bad” or “negative.”  Make a commitment to being your most empowered and confident self while selling your unique product or service.  

Here are a few sample intention words that I use:

  • Open
  • Receptive
  • Excited
  • Happy
  • Focused
  • Connecting

As you approach a sales call surround yourself in the energy of how you intend for the interaction to go.  Feel happy, focused, excited.  Notice if the energy is negative. If you sense anxiety or any negative emotion for an upcoming meeting or call with a customer, ask yourself, “why am I anxious or being negative?”  Rest assured – It doesn’t have to be that way.  Make a choice to stay positive throughout the experience.  Your attitude is very powerful – and your intention is just as powerful.  Choose wisely, chose positive, everyone you encounter will be affected.  This includes your customers.


Eric Szymanski is a C-Suite Network Advisor, co-founder of the Mindful Leadership Council and co-author of the award-winning book Sell More, Stress Less: 52 Tips to Become a Mindful Sales Professional.  Learn more about his work at www.MindfulSalesTraining.com. He is an American hospitality industry professional with extensive sales & marketing leadership experience. Eric has demonstrated success in leading high-performing sales teams through planning, implementing, and monitoring actionable sales and marketing plans at hotels and resorts of all sizes, including city-center, convention district, airport, and attractions areas. He has a proven track record of success at all levels through the achievement of both individual and team goals for several 1st tier, globally recognized brands such as Disney, Marriott, Hilton & Starwood Hotels & Resorts.

Throughout his career, Eric has created authentic, world-class experiences while volunteering at all levels in several meetings industry associations. In 2018, Eric was recognized with the top individual sales award in the convention sales division at The Walt Disney Company. In 2002, he was recognized as Caterer of the Year by the Orlando, Florida Chapter of the National Association of Catering Executives. He is an avid runner, choral music performer & father of twin daughters who entered college in the fall of 2019.


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