Scott Jordan Readies Launch of the SCOTTeMASK. Continued Innovation

Most of you have seen Scott Jordan present his pocketed/wired vests pitch on Shark Tank.  Scott has had an amazing run selling his specialty vests, primarily to travelers and also nomadic folks who need a lot of pockets, comfort, and style.

I had the pleasure of catching up with Scott Jordan recently, for a C-Suite and eMarketing Association interview.

The SCOTTeMASK innovation and launch discussion portion of the interview is here:

The remainder of the interview discusses how Google’s core search business is a “tax” on marketers, even if the consumer already knows they want a product or to visit a brand.

We also discussed the challenges of demand creation and brand building. We also covered a lot of general business issues as well as the inspirational story of his dog Margaux.

The full interview is below: