Greg Williams

By Greg Williams

“Is Your logic Killing The Best of Your Argument” -Negotiation Insight

“Is Your logic Killing The Best of Your Argument” -Negotiation Insight 746 1024 Greg Williams, MN, CSP


“To be successful, know when to use logic or illogic. Either can kill or enhance an argument.” – Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)


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“Is Your logic Killing The Best of Your Argument”

How do you shape your logic before presenting an argument or rebuttal? And, would it be different if you were a whistleblower?

“The whistleblower doesn’t know what happened. He got his information from other sources.” Those were the words reportedly that came from officials at the White House. The words were stated to discredit the whistleblower. In reality, his account appears to be very accurate. And his report was laid out in a very logical format.


When presenting information, consider the following seven suggestions.


  1. Make your arguments easy to embrace and understand. The more comfortable someone is in adopting a rebuttal, the more likely it is to persuade them.


  1. Solicit empathy – When positioning a response to a question, attempt to place it as the other person would. That’ll allow that person to see herself in your response. It’ll also make it more difficult for her to refute it because she would have engaged in the same manner as you.


  1. Before exposing your logic, think of where it might lead and how you might defend your position.


  1. To make responses more potent, don’t defuse them. Adding unrelated or challenging to grasp information might defuse your position. Adding too many arguments can lead to a lack of understanding of your primary point. Thus, someone may become confused as the result of focusing on another aspect you’ve mentioned and giving that point more attention.


  1. Demeanor – The persona you cast is how people will perceive you. Thus, if you threw the image of someone that’s challenging to deal with, you shouldn’t be surprised when someone deals with you in that manner. Conversely, if you position yourself as someone amenable, they’ll tend to respond to you in that manner. There’s always value in positioning yourself to meet the outcome you seek. Know what that is before projecting your persona, and you’ll have a better chance of convincing others to view situations from your perspective.


  1. Don’t appear guilty when refuting a claim that’s logged against you. There are times when how you say something is more important than what you say. That’s because people will perceive your words through the body language gestures you emit while speaking. Therefore, if your words and body language are misaligned, and your nonverbal behavior sends signals of guilt, those will be the overriding indicators that are received. Thus, you’ll become viewed as being more guilty than innocent.


  1. Acting crazy – “Crazy is as crazy does.” That’s a cliché denoting how some can feign craziness and use it to advantage their position. They’ll be times when it’s appropriate to act crazy. Doing so will ward off some people that might attack you. And others will keep their distance because they’re not sure how you’ll behave or respond in situations. Thus, this can be a very potent tool to use in certain circumstances. Those environments might occur when you don’t want to appear predictable, or when you want your opponent to stay on guard. That diversion can keep his attention focused on other activities.


What does this have to do with negotiations?


Every negotiation follows a logical flow. Even when it appears to be illogical, there’s a flow that will become logical. Hence, the better your logic is for what you want to occur during a negotiation, taking into consideration of the other negotiator’s reactions, the greater control you’ll have in that process. That should allow you to control the talks, which in turn should lead to a higher negotiation outcome for you … and everything will be right with the world.


Remember, you’re always negotiating!


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