How Did Eight Senior VPS Perform Against All Odds

How Did Eight Senior VPS Perform Against All Odds 150 150 Connie Pheiff


Companies large and small have an opportunity to create a culture of success from looking at the lens of the employee.

Case Study

My business success and acumen presented me the opportunity to be the CEO of Girl Scouts. It was a position I will cherish forever. As CEO, my responsibility was to serve our staff, board members, girl and Adult membership. Girl Scouts is an organization to serve every girl everywhere. However, competition was growing fierce and girls were seeking other opportunities ~ opportunities that would compete with the Girl Scout programs.

Stakeholders were concerned with the loss of girl membership and quality of programs. Being the CEO allowed me to use my skill of Emotional Engagement; which means getting people to ‘want’ to do something. People don’t want to be told what to do. People in general ‘want’ to do what is right for the organization.

The culture was clear, the Girl Scout organization has a mission to serve the girls~ it’s not what’s in it for the organization… it’s what we can do for our members.

The outcome of the year was unexpected. As this was the year the Girl Scouts would realign its boundaries. The leadership team was under pressure to perform knowing that at the end of the year each would be re-applying for their position, myself included. That didn’t hold them back. A clear path was set, each were determined to work side-by-side to get the job done.

Creating a culture of Emotional Engagement was the strongest it had been in years. The council ended the year exceeding the membership goal by 86%, the number of Gold Award participants and individual Scout awards increased by 48% and philanthropy giving increased by 42%. The board grew in size while gaining members of influence and staff-rating scores set a record high because of the advocacy, pride, and enjoyment of the job. The organization flourished because the culture of emotional engagement flourished from the Camp Staff to the Board of Directors.


Be Unstoppable Together

Connie Pheiff, Unstoppable DIVA


Do you have questions or comments about the content in today’s post; want to know how to apply Emotional Engagement in your business, or how to help others grow a successful business? If so, contact me at or <CLICK HERE> to schedule a 20-minute discovery call to discuss with you personally.