Creating an Engagement Culture – Part 2Creating an Engagement Culture – Part 2 https://c-suitenetwork.com/advisors/wp-content/themes/csadvisore/images/empty/thumbnail.jpg 150 150 Christy Largent https://secure.gravatar.com/avatar/26c9e0e7842a95261f6fd3c799ca64b2?s=96&d=mm&r=g
An Engagement Culture – Good for you, good for your employees and good for your customers
I hope you were able to start laying the foundation for your own Engagement Culture after reading the first article. If you missed the first one, be sure to go back and find it so you can get the whole picture of what’s possible.
To catch you up, the first 2 were:
1. Set a foundation of the Opportunity Mindset™.
2. Provide a strategy and plan for purposeful, productive communication.
And now to go on:
3. There is an appreciation for the different strengths and personalities each member brings to the team.
When I first started work out of college, I worked in a high-end interior design center. Back in that day, when we ordered products for our clients, it was on a written order sheet that had to be turned in to an expeditor to do the actual ordering. My expeditor was named Valerie and she was a meticulous “Detailed Danielle.” Valerie drove me absolutely insane…and of course, I’m sure I drove her insane too!
I wish our boss had taken the time (had she known) to help us understand each other. Rather than be irritated by the differences, engaged teams take the opportunity to celebrate the differences and let everyone do what they do best for the benefit of the organization.
- There are many different tools you can use to make sure your team understands and appreciates the strengths and differences of each other. Making sure to include this information as part of your culture will pay dividends time after time. (Ask me about this if you are stuck – I have a great tool I use that will generate huge engagement!)
4. Focus on the client experience.
If you’ve been to Disneyland, you’ve had a taste of what happens when a company is laser-focused on creating an unforgettable experience for the end user.
I know what you’re thinking… “But that’s Disneyland, of course they are focused on giving their guests the Disney magic.” But seriously, if anything, their very success could be a reason why they don’t or can’t still focus on that. But somehow, they keep the main thing the main thing. And that is making sure that everything is focused on how the customer (guest) will be able to have that Disney magic every, single, time.
- Starting with first impressions, make sure the physical, visual, and other sensory sensations are setting the tone for what to expect.
- Moving on to your interactions, are your systems designed for your ease or your customers? Sometimes with success, we forget that it’s really all about the customer.
Taking time to assure your focus is on your customer’s experience will help everyone keep the main thing the main thing.
5. Ensure your culture is a purpose-driven culture. (Especially important with today’s millennial and Gen. Z generations)
Dutch Bros. Coffee is a company found throughout the western states. They are known for hiring young, fun and energetic people. Many of us would see that as a recipe for disaster! But they have capitalized on their youth and their penchant for fun and excitement by making sure everyone knows that it’s not just coffee they are selling. They are giving joy to everyone they serve. It’s a purpose much bigger than a Cinnamon Dolce or that Double Espresso Mocha. It’s actually an opportunity to change someone’s life!
And if you ask around a community with a Dutch Bros, you’ll find testimonies of people who felt at their very end, they stopped for a drink, and along with their drink, they got the encouragement they needed to keep on keeping on.
Dutch Bros is known for giving back to their communities. Each kid working there knows about the thousands and thousands of dollars they give each year. They participate in the special non-profit days where every sale means another donation to a local cause. They work long hours with never-ending lines. And they do it all because they love being part of a purpose bigger than themselves.
And I can testify as a middle-aged (ahem) lady, that when I get served my Americano by a young, cute, happy and interested in me teenager, I leave with a smile on my face and a song in my heart. (That’s sooo corny, but it’s true!)
- Pick a charity and do a fundraiser for them
- Do matching grants for charitable giving from your employees
- Invite your team find a need in your community and design a way to contribute together
Purpose is really just something bigger than yourself. Making sure you provide that for your team is critical for continued engagement.
So how’s your positive engagement? If it’s not where you want it to be, the good news is that you can create more by implementing these ideas. We all want to love our job and enjoy our coworkers. We want a positive environment where we feel valued, heard and a vital part of a team. You can create this for yourself and your organization. With a little effort, you’ll see tremendous results as you commit to living out your own, Engagement Culture.
Christy Largent is a positivity expert and professional speaker. She is hired by corporations and associations that want their employees/members to boost morale, increase teamwork and strengthen communication skills. When she’s not speaking or writing, she’s practicing her stand up skills sitting down, driving her 2 kids to tennis and lacrosse events all across the Dallas metroplex. Contact Christy at 530-949-3646 for more information.