Simon Mainwaring C-Suite Network Advisor Since June 2020

Founder & CEO of We First


Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. Clients include start-ups, purpose leaders and large corporations such as TOMS, Timberland and SAP. Simon was a Real Leaders Top 100 Visionary Leader in 2018, his company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps ‘Best for The World’ Honoree in 2019. Simon’s book, We First, is a New York Times, Wall Street Journal, and Amazon bestseller and strategy+business named it the Best Business Marketing Book of the Year. Prior to starting We First, Simon was an award-winning writer at many of the world’s top advertising agencies including Wieden & Kennedy, Ogilvy, and Saatchi & Saatchi receiving over 60 international awards on brands like Nike, Motorola and Toyota.