Simon Mainwaring C-Suite Network Advisor Since June 2020
Founder & CEO of We First
Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. Clients include start-ups, purpose leaders and large corporations such as TOMS, Timberland and SAP. Simon was a Real Leaders Top 100 Visionary Leader in 2018, his company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps ‘Best for The World’ Honoree in 2019. Simon’s book, We First, is a New York Times, Wall Street Journal, and Amazon bestseller and strategy+business named it the Best Business Marketing Book of the Year. Prior to starting We First, Simon was an award-winning writer at many of the world’s top advertising agencies including Wieden & Kennedy, Ogilvy, and Saatchi & Saatchi receiving over 60 international awards on brands like Nike, Motorola and Toyota.
Simon Mainwaring | Founder & CEO of We First
"I worked with We First to launch the first-ever global Enterprise-wide Purpose for VF Corporation in 2018. It was a monumental effort and time for the 120-year old company. We First was instrumental in helping to navigate the complexities of aligning the brand portfolio and the global organization around the launch and adoption of the Purpose statement. We First not only understands deeply the benefit and opportunities a strong Purpose statement offers a company, but understands deeply how to bring it to life with associates and within the business. The We First team were strategic thought partners who challenged us to think big while having the unique ability to deliver on those big ideas. Their creative, project management and strategic teams are world-class and delivered on what they proposed. They exceeded our expectations and helped us deliver on our promises and commitments to our leadership and teams. It was a delight to work with Simon and team; I highly recommend them."
VF Corp - Global Vice President, Corporate Sustainability and Head of Purpose (Fmr)
"Veggie Grill engaged with We First after an exhaustive selection process. It was clear as we vetted companies that We First was head and shoulders above all of the other companies that we engaged with, and We First has not disappointed.
We First has impressed on so many levels. Simon and his team immediately identified the opportunities for our company and did exhaustive due diligence on our brand and the plant based space. This investment of knowledge baseline of knowledge was way beyond any previous experience that I have ever had with a branding agency.
We First’s approach goes broad and deep, and starts with company culture, Veggie Grill was totally aligned with culture driven approach. Simon and is team were extremely collaborative, and were outstanding at listening, taking feedback, and being open to the unique tenets of our brand.
I would highly recommend We First to any company that understands that purpose is the North Star for brands, employees, and the consumer. Their work is gamechanging!"
Veggie Grill - CEO (Fmr)
"I had the pleasure of meeting Simon and the We First team while I was the head of Creative and Digital at the large non-profit, XPRIZE. Over the course of several weeks (an aggressive timeline we set) Simon and his team created a process where they guided our leadership team to some powerful brand and communication solutions. When I say guided - I mean they led us on a journey that created a collaborative process where we were part of the solution, not just a client being presented to. Simon and his team pulled answers out of us that we didn't even know we had. They challenged us and helped us rise to the occasion all along providing us with expert leadership, while we workshopped ideas together.
I highly recommend Simon and his team at We First and I look forward to the opportunity to collaborate with them again in the future."
XPRIZE - Head of Creative & Digital