Per Sjofors C-Suite Network Advisor Since 2020
The Price Whisperer
Pricing has always been an interest area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiences. Some of these worked spectacularly well, some did not work at all. As a result, Per founded Atenga out of his frustration that what business schools teach about pricing is too abstract, too academic for a business executive to act on. Likewise with books about pricing. Consequently, he set out to make pricing practical and actionable. Pricing for business people. Since then, he has been at the forefront as thought leader in everything pricing and he is a sought-after speaker for a variety of conferences and business circuits.
Per appear regularly on business radio shows and gets quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc., Industry Week, Business Insider and the Financial Times.
Per Sjofors | The Price Whisperer
"Thank you so much for coordinating and hosting the Pricing session with Mr. Sjofors.
Mr. Sjofors was an extraordinary speaker and everything he shared was clearly presented and valuable. Feel very fortunate to have attended his lecture and grateful for the opportunity. (Only wish we could have had more time with him!) Incredible to have received such valuable business advice free of charge.
YES, truly hope he can be scheduled to present for our local chapter again in the future.
Thank you very much."
"Not only was Atenga Insights able to provide specific recommendations on pricing, but also the most efficient way to differentiate ourselves in a commodity market to gain pricing power. Revenue is up 400% in less than a year."
Peter Rank Schrøder
"Prior to the launch of a new SaaS product into a relatively new and emerging market, we felt our success would be highly dependent on having the right pricing strategy as well as knowledge into the most desirable customer profile. Atenga Insights provided both, and I can highly recommend their services."
Co-founder and CEO.
C-Suite Advisors Insights
28 December 2020 | 8:29 am