Michael Solomon C-Suite Network Advisor Since April 2019

Expert on Consumer Behavior and Why We Buy

Marketing & Sales

https://www.michaelsolomon.com/

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.  He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.  An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”