Martha O’Gorman C-Suite Network Advisor Since 2016
Chief Marketing Officer, Liberty Tax Service
Marketing & Sales
Martha O’Gorman a founder of Liberty Tax Service, where she serves as Vice President of Marketing and Chief Marketing Officer. Prior to Liberty, Ms. O’Gorman served as Director of Communications for Jackson Hewitt Tax Service. She has more than 30 years of experience in advertising, marketing and public relations.
Ms. O’Gorman is responsible for developing brand awareness in every major market in the U.S. and Canada. She has created marketing and sales strategies – including Liberty’s iconic Statue of Liberty Wavers – that have increased the Company’s visibility and helped spur growth. Since the Company’s start in 1997, Liberty has expanded to more than 4,000 locations.
Inside Business magazine named Ms. O’Gorman a Women in Business Achievement for her accomplishments in Hampton Roads, Virginia, where she resides. In 2017, Franchise Update Magazine recognized O’Gorman in their Women in the C-Suite issue, recognizing C-level female executives who lead from behind the scenes.
Ms. O’Gorman is a member of the Franchise Consumer Marketing Conference Advisory Board. She is a Liberty Tax Area Developer and Franchisee in Fort Myers, Florida.
Martha O’Gorman | Chief Marketing Officer, Liberty Tax Service
"I have had the pleasure of working with and knowing Martha O'Gorman for over 30 years. During this time she has become one of the best marketers I have ever met. She has been able to grow up in the traditional marketing arena and then graduate to the burgeoning digital marketing space and mastering social media. A great communicator, Martha is able to wow audiences with her knowledge and experience, laced with some humor and a quick wit.
I am proud to have had a hand in Martha's development and success. She is an asset to all who utilize her talent ."
Chariman of the Board and Founder, Liberty Tax Service
"We have worked closely with Martha for over 5 years in her role as CMO of Liberty Tax. She continues to prove herself an invaluable asset to the direction and development of our franchise support efforts. As a technology company we continue to value Martha’s parallel search for what is better or best for the franchisee. She has worked with us to leverage the power of mobile and the latest technology, to meet evolving needs in the marketplace, and to create a competitive advantage for her company. She has been relentless in her drive to educate our company on shifts within the industry as well as introduce us to new opportunities. An ‘early adopter’, Martha is regularly sought out as a conference speaker where she continues to expand her long-term relationships through experience, inclusiveness and involvement.
Through sharing, educating, leading and ultimately succeeding in a wide range of areas, she has established an impressive benchmark. We know of no other woman who has cultivated the level of respect and achievement within this industry.
CEO/President, Convergent Mobile
"In the twelve years I have known Martha O' Gorman, her leadership of Liberty Tax's marketing department has helped Liberty Tax grow by over 700%. Her breadth of knowledge across digital and non-digital domains is comprehensive and her initiatives imaginative and well executed. But most importantly, I have personally witnessed her mentoring efforts of not just her staff but of young women learning and leading the marketing efforts in other franchises just getting started. Martha O'Gorman is an exemplary leader, mentor and role model for women who aspire to marketing leadership. "