Daniel Lohman C-Suite Network Advisor Since April 2020

Natural & CPG Industry Strategic Advisor



Dan Lohman is a CPG and Natural Organic Industry Strategic Advisor and the host of the Brand Secrets And Strategies podcast and YouTube channel. He is the first person certified at the highest level of Category Management Proficiency – Certified Professional Strategic Advisor (CPSA). His company Brand Secrets and Strategies provides proven strategies to get your brand onto more store shelves and into the hands of more shoppers. Scale & grow your natural foods’ brand with confidence with profitable actionable insights validated by industry experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business.

Dan assists retailers and brands in collaborating to increase profitable category sales, market basket, shopper foot traffic, and loyal customers. His extensive knowledge reaches beyond traditional category management and has earned him recognition throughout the industry as an influencer, expert, speaker, trainer, and thought leader.  Dan is passionate about empowering brands and raising the bar.

 As a top contributor to the leading trade publications, he has published over 400 articles. A trusted and respected member of the natural community, Dan’s weekly newsletter, podcast, YouTube channel, free resources, and online mini-courses have become an invaluable resource for brands and retailers seeking to grow sales and gain a sustainable competitive advantage.

To learn more about Dan, visit BrandSecretsandStrategies.com.