C. Lee Smith C-Suite Network Advisor Since June 2018

President/CEO of SalesFuel, Inc. and TeamKeeper LLC

Marketing & Sales


SalesFuel is a Columbus, Ohio-based firm for sales enablement and strategic sales management. Uniquely geared to service the fast-changing sales landscape, C. Lee Smith is one of the country’s foremost experts on management, leadership and company culture. He is the co-host of the C-Suite Network podcast Manage Smarter.

His client roster includes Comcast, Berkshire Hathaway, Spectrum, Cox Media, Altice USA, Gatehouse Media and OEConnection.

The hallmark of Smith’s leadership is to steadily create new tools and resources for clients to maximize sales in this increasingly competitive business world where leadership struggles with employee retention and creating a positive company culture, where audiences are eroding and becoming more segmented, and revenues for many organizations are dropping. 

Lee is also the creator of SalesFuel COACH – the new software-as-a-service platform for data-driven, adaptive sales coaching. He is driving force behind SalesFuel’s latest product TeamKeeper® the revolutionary new data-driven platform company culture, communication and talent retention.  

Lee is also an expert on advertising, digital marketing, audience segmentation and small business marketing. He is the creator of AdMall® – the nation’s leading provider of consultative sales intelligence for local advertising and digital media – used by over 3,000 media properties and advertising agencies across America.

Lee is a leader in online audience optimization via his AudienceSCAN® research product. He is the publisher of SalesFuel Today, a daily blog and thought leadership website with more than 7,500 subscribers. 

Lee is a graduate of Ohio University and has earned a certificate in executive leadership from Cornell University. Lee is one of only 151 certified advisors worldwide for sales consultant Jeffrey Gitomer.