Michael Solomon

By Michael Solomon

A.I.: The Death Knell For Relationship Marketing, Or The Birth Of The Loveable Salesbot?

A.I.: The Death Knell For Relationship Marketing, Or The Birth Of The Loveable Salesbot? 150 150 Michael Solomon

How well will a robot function as the source of marketing communication?  Advertisers spend huge sums to recruit just the right (human) endorser for a brand, but at least so far no one seems to be giving much thought to what a salesbot or AI-generated model should look like or sound like.

That’s a big mistake.  To read more,  please click here.

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