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Executive Briefings: Creating Market Leadership

Donovan Neale-May, Founder & Executive Director of the CMO Council
March 23rd, 2017

Technology moves quickly, thus understanding marketing trends that make an impact is critical in creating market leadership. This edition of C-Suite Executive Briefings features top thought leader Donovan Neale-May, Founder and Executive Director of the Chief Marketing Officer (CMO) Council, Executive Director of the Business Performance Innovation (BPI) Network, and Co-Founder and Managing Partner of The SABLE Accelerator (South African Business Link to Experts).

Donovan discusses how keeping pace with the latest digital marketing trends is challenging, at most. He shares his thoughts and insider business trends for creating market leadership.

 

 

Thirstie to Bring Lifestyle Content to the C-Suite Network

February 28, 2017 09:00 ET

NEW YORK, NY–(Marketwired – Feb 28, 2017) – The C-Suite Network announced today a new content sharing partnership with the on-demand alcohol delivery service, Thirstie.

C-Suite Network, the world’s most trusted network of C-Suite leaders, hosts a variety of partners who share relevant content with its members. The Thirstie partnership is significant as it marks the network’s expansion into executive lifestyle content. Thirstie and C-Suite Network will join forces to share a series of recipes, entertainment ideas, and relevant beverage industry news on the C-Suite Network’s membership platform.

Thirstie’s editorial platform combines timely and relevant content with on-demand and direct mail delivery. The company’s editorial team, which includes a vast network of industry experts, creates compelling yet accessible content targeting millennial consumers interested in discovery and trial.

 

“We’re excited to be partnering with the C-Suite Network to offer its members access to some of the finest products in the world. As a lifestyle brand and trusted advisor, Thirstie will offer not only delivery, but guidance to members as they explore the world of spirits,” said co-founder and head of product, Maxim Razmakhin.

 

Thirstie’s standard delivery services will also be available to C-Suite Network members. Thirstie partners with more than 150 local retailers to deliver wine, beer and spirits to consumers.

The C-Suite Network seeks sponsors and partners that provide added value to their community of C-level executives. Each one has been carefully vetted to ensure they provide executive quality services and exceptional value to members.

 

“At the C-Suite Network, we want to bring together the best in-class across the board, and Thirstie allows us to do this a new way as one of our first executive lifestyle partners,” said CEO Thomas White. Adding, “As they say, C-Suite Network members can now toast to a finer drinking experience.”

 


About C-Suite Network
C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above.

C-Suite Network brings leaders together through a private online community for executives. C-Suite Network also offers invitation-only conferences held three times per year, custom-tailored content on the C-Suite Network blog, C-Suite TV, C-Suite Radio, C-Suite Book Club, and educational programs from C-Suite Academy. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

 

About Thirstie
Thirstie is a technology company and e-commerce platform for the retail alcohol industry. By partnering with hundreds of licensed retail partners, we deliver products directly to consumers across 10 markets in less than 2 hours and ship alcohol products to consumers in most locations in the US and Canada. Our white label solution, Thirstie Inside, enables liquor brands to sell directly to consumers for the first time. This enterprise solution not only enables e-commerce for brands, but provides visibility and transparency into data, consumer insights, analytics, and ROI. Learn more at thirstie.com.

Executive Briefings: Part 2 – Navigating the New Presidential Administration

• Jay Townsend, 
Political Consultant for The Townsend Group
• February 16th, 2017
• In this latter discussion of a two-part series, we will take an even deeper dive into how the Trump Administration and Republican Congress will impact business. Throughout Trump’s presidential term, many things will affect how we do business both inside and outside of US borders

 

Executive Briefings: Part 1 – Navigating the New Presidential Administration

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview Dr. Michael Mandel.  Dr. Mandel is the chief economic strategist at the Progressive Policy Institute in Washington.

 

What is the Progressive Policy Institute? What do you do?

We are a Washington-based think tank research institute. We are pro-growth, pro-market, and pro-trade. There are exceedingly partisan views in Washington, however we believe most people want something in the center that is about growth and innovation and the future. That is what we focus on.

 

Business owners are concerned about innovation.  How does regulatory policy impact innovation?

Regulatory accumulation has actually had a negative effect on productivity and innovation over the last 10 or 15 years.  Democrats and Republicans have continued to layer on regulations without worrying about their impact on businesses.

As an example, manufacturing companies are hit by an enormous amount of regulations. Eventually, people develop a compliance mentality that makes it difficult for them to innovate.

Regulations get passed and they become outmoded, obsolete, and overlap new ones.  We are suggesting a regulatory improvement commission that would have that power to propose a package of regulations to eliminate or to improve upon existing regulations.

 

What do you see happening with the modification of the banking regulations that helped free this market up for small businesses to get out of this strangulation hold they’re in?

The first thing that needs to be done is to accelerate the rate at which the SEC approves the regulations which allow small businesses to raise money.

We, as pragmatic progressives who believe in growth and innovation in the market, see that this movement in regulation has not brought about what was expected. We want to be able to pare away and then improve the system, and do this in a way that enables small businesses to raise money and allows bigger businesses access to the capital they need without putting the economy at risk.

 

What are your thoughts relating to the long-term economic impact in the areas of tech?

I think that tech is moving into the internet of things and we are headed for another burst. Right now, tech in the U.S. has only transformed about 20 percent of the economy. It has not transformed manufacturing. It has not transformed health care yet. It has not transformed transportation and the physical industries.  Because of this, we may see the rise of new tech giants that are on the interface between tech and manufacturing, on the interface between tech and health care.

 

If industrial technology is the next wave, it will certainly reshape manufacturing. Will that be a positive thing? Will we see improvement in the manufacturing world?

It’s going to be a positive thing because as we will see gains in productivity, we’re actually seeing real gains in productivity, real drops in cost that will have the effect of helping people’s living standards and bringing jobs back, although they will be very different types of jobs than we are used to seeing in the manufacturing industry.

What has happened over the last few years is that productivity growth in manufacturing, what we call multi-factor productivity growth, has not been strong. It has been negative in a lot of industries. We have seen relative growth in prices for a lot of manufactured goods, especially ones that are made in the U.S. We need great amounts of investment in technology in the U.S.  We need a big leap forward in manufacturing.

Over the last 10 years the two biggest technological innovations were the smart phone and factory tech.  In 2006, nobody could have predicted this.

I believe we will see the same type of innovations… things will look very different than they do now.

See our article on Huffington Post.

Executive Briefings: FutureVault. Pioneering the Digital Collaborative Vault

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview G. Scott Paterson, media/technology venture capitalist and CEO of FutureVault.

 

Fintech is transforming the industry.  What is a FinTech business anyway?

The financial services world is undergoing the biggest transformation ever, and it’s a consequence of technology — but more specifically, it’s a consequence of what’s called software being available in the cloud.

In the cloud the actual bits and bytes, the actual servers, the actual hardware that people think about when they think about a technology, these are not hosted internally. They’re hosted externally.  What this has done is create this massive transformation.

 

You saw an opportunity in this transformation with FutureVault.

Yes, we did.  FutureVault is a very simple concept. It is a place to store and manage digitally, in the cloud, all of your personal, financial and legal documents.

Everybody needs this. We have children that have report cards, vaccination records, Social Security numbers, class lists, team lists for their sports, memorabilia that they save. We all have bank accounts.  Many have brokerage accounts, 529 college savings accounts, IRA accounts. Some people have hunting licenses, fishing licenses, the deed for your house or lease for your car or if you lease some possibly for your business, even, equipment for your business.

In the world of FinTech, we’re showing up with a solution that’s great for the customer but also great for the institution, because they can build a stronger relationship with that customer.”

 

I assume everything about this is secure.

Security is the first thing we addressed and we have built what we believe is bank-grade technology.  Documents are encrypted on the way in and on the way out. None of the information ever resides on your laptop.

It’s also why we’re partnering with financial services companies where there is already a high degree of trust.  Players like that that already have a trusted relationship with their customer.

 

One of the great things about this product, is that it helps families.  Here, you can set this up so that each family member has access to everything that matters, and it really simplifies their life.

A customer can create a contact for any of the “trusted advisors” in their life and each will get a unique email address with a PIN number.  Information is categorized and placed in specific areas that person can have access to.  For example, my accountants can havea access to all of my tax records. Then, when they file my taxes, they put in the electronic copy, and it’s there forever.

 

It can be used for business as well.  There is an advanced version for multiple businesses, so it’s a great tool for anybody in business, anybody in any walk of life, but particularly business people have lots of complexity. This is a great simplification tool.

 

We’re very excited. These are just a few aspects of what FutureVault can do. We’ve not built a minimum viable product here. We’ve built a Ferrari.

 

 

Find this and other articles on our Huffington Post page.

Executive Briefings: Mainz Solutions, Disrupting the Recruiting Industry

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview Michael Bekiarian, CEO of Mainz Solutions.

 

One of the top 3 issues C-Suite leaders face is finding and keeping the best talent.  How does Mainz Solutions solve this problem?

Our philosophy at Mainz is to look at candidates from a 3-D perspective, not just the two dimensional perspective they represent on a resume or CV. We delve deeper into how they represent themselves collectively and marry up to the business culture.

 

Do organizations really know what their cultures are?

Often times work environment is confused with culture. When we talk about culture, we’re really talking about the level of engagement expected from our employees and team members, and how it is measured? When employees leave an organization it is usually because there is lack of understanding of what represents a job well done.

 

What are the difficulties associated with the recruiting process?

The recruiting process is a numbers game. The difficulties lie in attracting and engaging the top talent. We work as an extension of an HR department. Our customers tap into all of our recruiters, assessment technologies, video interviewing platform, job boards, candidate portals.

 

Most recruiting follows a traditional path, but Mainz Solutions has taken a different approach. What is your approach to recruiting and why is it different?

While we work within the recruiting industry, we don’t necessarily view ourselves as recruiters. We are more like matchmakers. Mainz Solutions goes beyond posting jobs and collecting resumes which is a 2 dimensional model that has been around for decades and gives limited insight. Retention is a factor of cultural fit and therefore we utilize technology to find the best candidates. These include video interviews, demographic studies, and cultural assessments of an organization’s internal culture.

 

How can companies ensure they retain good employees?

For organizations that have a retention problem, it is necessary to understand the culture of the organization. It is a communication plan and proper understanding of expectations within the organization. It is imperative to understand the corporate culture, both perceived and real, and to make certain that your employees are performing within the vision of the business. An acceptable culture that resonates throughout the organization creates a productive, happy, and engaged employee.

 

 

This article and more available on Huffington Post.

 

Executive Briefings: Thirstie, Exceptional Spirits Delivered to Your Door

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview Devaraj Southworth, CEO and Co-founder of Thirstie.

Alcohol is a heavily regulated industry, and because of that the way consumers have traditionally purchased alcohol has not changed much. Thirstie has created quite a disruption within this industry; how did this come about?

There are companies delivering products within the food, transportation, grocery industries, however within the wine and beverage industry we immediately noticed there was no one clear technology leader. We wanted to be the technology company to take an innovative approach to alcoholic beverage distribution. Of course, we had to address the legal challenges and that was about solving business challenges on a consumer side as well as the distribution aspect.

I’m having a party, I’m about to run out, or I want to have a party and I need to stock up – I can now call Thirstie.

Yes, call Thirstie! We created a system that would enable the consumer to use their mobile device to purchase alcoholic beverages and have them delivered to their home within the hour. We also offer more specialized products that can be delivered within 3 days as well as integrated recipes as a way to wrap our consumers in a fabulous value added experience.

Regarding wrapping your consumer in a value added experience, what didn’t work and what did work and what do you do as an ongoing process to continue to learn?

Early on we did a lot of testing. Our first tests involved a very niche approach. We assumed that our viewers and our readers would want a more limited group of products. We were wrong; we quickly learned our consumers wanted the largest selection possible. Our customers asked for more so we created a mail order division to better serve them.

Listen to your consumers.

Our early customers were asking for more information and education. The traditional model involves going to the liquor store, seeing thousands of items and generally leaving with the same product you usually buy. That’s not the ideal purchasing experience, so presenting information that is not overwhelming is part of our customer experience.

Five years from now how do you see change, if at all, in the primary distribution of liquor and spirits.

I think technology much like ours will enable the large massive brands to sell directly, as well as the smaller and early ones. This is the future. Using a mobile device to order alcohol does not mean we are cutting out a person, or tier. The reality is we’re not, we’re working within that system and the system’s being – first tier manufacturers, the second being distributors, and the third being retailers.

What we are doing is leading additional demand, which is beneficial to the retailers, the distributors, the brands and ultimately the consumer.

This article is also featured on Huffington Post.

 

Executive Briefings: How to Double the S&P 500

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. Thomas White sits down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.

 

Thomas White is a co-founder and CEO of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Prior to C-Suite Network, White started 10 companies in the fields of technology, publishing, market research and corporate consulting. He also holds four patents and is co-author of a book on business process technology, executive producer of a syndicated radio program, and professional speaker.

 

Mr. White had the opportunity to interview Adam Johnson, Founder and Author of Bullseye Brief, an investment newsletter which presents thematic and actionable ideas for business leaders.

 

To hear more about their discussion, read more from this interview HERE.

 

 

Executive Briefings: From Dropbox to Fitbit – On the Cutting Edge of Emerging Technology

Thomas White, CEO of the C-Suite Network, hosts Executive Briefings. The online event brings together top thought leaders to provide insights into the most pressing challenges of being successful.

He would like to introduce Erick Schonfeld, a founding partner of Traction Technology Partners. Erick is a pioneer in understanding how new technologies both arise and how they impact our life. Shonfeld has worked with start-ups his entire professional career as a technology journalist, a start-up event producer, and founder of many companies.

In fact, he’s the co-founder of TouchCast, leading interactive video platform, and a partner at bMuse, a start-up studio in New York City. He’s also the former executive producer of the DEMO conferences, as well as the former editor–in-chief of TechCrunch.

Mr. Shonfeld discusses topics such as:
– Is Technology the Right Career Path? How Do You Know?
– Finding Hidden Companies to Make a Huge Difference
– Artificial Intelligence – How Chatbots Effect User Experience
– and more!

For more on this article, please visit this link: http://bit.ly/HuffPost_ErickS

 

 


The C-Suite Network is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.

 

Executive Briefings: What It Means to be an Authentic Company

Thomas White, CEO of the C-Suite Network and host of the nationally-syndicated radio program “Business Matters,” hosts Executive Briefings. This online event brings together top thought leaders to provide you, as a business leader, insights into the most pressing challenges you have in being successful at your work.

 

This week’s guest is Randy Garn, Chief Revenue Officer of Skipio, and founding member of Hero Partners, a partner of the C-Suite Network. Garn has also founded companies such as Prosper, Education Success and several others. As a tremendous philanthropist, it’s not enough to just do business. Garn uses his knowledge to give back and share his insights with others. He’s been awarded Entrepreneur of the Year by Ernst & Young, and Top 40 under 40 Entrepreneur among numerous other awards.

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Thomas and Randy discuss the challenges of common sense, how to set yourself apart from the competition and build a solid authentic experience with your customers. Read more here: http://bit.ly/HuffPost-Authentic

 

 


The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.