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Thirstie to Bring Lifestyle Content to the C-Suite Network

February 28, 2017 09:00 ET

NEW YORK, NY–(Marketwired – Feb 28, 2017) – The C-Suite Network announced today a new content sharing partnership with the on-demand alcohol delivery service, Thirstie.

C-Suite Network, the world’s most trusted network of C-Suite leaders, hosts a variety of partners who share relevant content with its members. The Thirstie partnership is significant as it marks the network’s expansion into executive lifestyle content. Thirstie and C-Suite Network will join forces to share a series of recipes, entertainment ideas, and relevant beverage industry news on the C-Suite Network’s membership platform.

Thirstie’s editorial platform combines timely and relevant content with on-demand and direct mail delivery. The company’s editorial team, which includes a vast network of industry experts, creates compelling yet accessible content targeting millennial consumers interested in discovery and trial.

 

“We’re excited to be partnering with the C-Suite Network to offer its members access to some of the finest products in the world. As a lifestyle brand and trusted advisor, Thirstie will offer not only delivery, but guidance to members as they explore the world of spirits,” said co-founder and head of product, Maxim Razmakhin.

 

Thirstie’s standard delivery services will also be available to C-Suite Network members. Thirstie partners with more than 150 local retailers to deliver wine, beer and spirits to consumers.

The C-Suite Network seeks sponsors and partners that provide added value to their community of C-level executives. Each one has been carefully vetted to ensure they provide executive quality services and exceptional value to members.

 

“At the C-Suite Network, we want to bring together the best in-class across the board, and Thirstie allows us to do this a new way as one of our first executive lifestyle partners,” said CEO Thomas White. Adding, “As they say, C-Suite Network members can now toast to a finer drinking experience.”

 


About C-Suite Network
C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above.

C-Suite Network brings leaders together through a private online community for executives. C-Suite Network also offers invitation-only conferences held three times per year, custom-tailored content on the C-Suite Network blog, C-Suite TV, C-Suite Radio, C-Suite Book Club, and educational programs from C-Suite Academy. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

 

About Thirstie
Thirstie is a technology company and e-commerce platform for the retail alcohol industry. By partnering with hundreds of licensed retail partners, we deliver products directly to consumers across 10 markets in less than 2 hours and ship alcohol products to consumers in most locations in the US and Canada. Our white label solution, Thirstie Inside, enables liquor brands to sell directly to consumers for the first time. This enterprise solution not only enables e-commerce for brands, but provides visibility and transparency into data, consumer insights, analytics, and ROI. Learn more at thirstie.com.

Executive Briefings: Thirstie, Exceptional Spirits Delivered to Your Door

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview Devaraj Southworth, CEO and Co-founder of Thirstie.

Alcohol is a heavily regulated industry, and because of that the way consumers have traditionally purchased alcohol has not changed much. Thirstie has created quite a disruption within this industry; how did this come about?

There are companies delivering products within the food, transportation, grocery industries, however within the wine and beverage industry we immediately noticed there was no one clear technology leader. We wanted to be the technology company to take an innovative approach to alcoholic beverage distribution. Of course, we had to address the legal challenges and that was about solving business challenges on a consumer side as well as the distribution aspect.

I’m having a party, I’m about to run out, or I want to have a party and I need to stock up – I can now call Thirstie.

Yes, call Thirstie! We created a system that would enable the consumer to use their mobile device to purchase alcoholic beverages and have them delivered to their home within the hour. We also offer more specialized products that can be delivered within 3 days as well as integrated recipes as a way to wrap our consumers in a fabulous value added experience.

Regarding wrapping your consumer in a value added experience, what didn’t work and what did work and what do you do as an ongoing process to continue to learn?

Early on we did a lot of testing. Our first tests involved a very niche approach. We assumed that our viewers and our readers would want a more limited group of products. We were wrong; we quickly learned our consumers wanted the largest selection possible. Our customers asked for more so we created a mail order division to better serve them.

Listen to your consumers.

Our early customers were asking for more information and education. The traditional model involves going to the liquor store, seeing thousands of items and generally leaving with the same product you usually buy. That’s not the ideal purchasing experience, so presenting information that is not overwhelming is part of our customer experience.

Five years from now how do you see change, if at all, in the primary distribution of liquor and spirits.

I think technology much like ours will enable the large massive brands to sell directly, as well as the smaller and early ones. This is the future. Using a mobile device to order alcohol does not mean we are cutting out a person, or tier. The reality is we’re not, we’re working within that system and the system’s being – first tier manufacturers, the second being distributors, and the third being retailers.

What we are doing is leading additional demand, which is beneficial to the retailers, the distributors, the brands and ultimately the consumer.

This article is also featured on Huffington Post.