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Executive Briefings: Creating Market Leadership

Donovan Neale-May, Founder & Executive Director of the CMO Council
March 23rd, 2017

Technology moves quickly, thus understanding marketing trends that make an impact is critical in creating market leadership. This edition of C-Suite Executive Briefings features top thought leader Donovan Neale-May, Founder and Executive Director of the Chief Marketing Officer (CMO) Council, Executive Director of the Business Performance Innovation (BPI) Network, and Co-Founder and Managing Partner of The SABLE Accelerator (South African Business Link to Experts).

Donovan discusses how keeping pace with the latest digital marketing trends is challenging, at most. He shares his thoughts and insider business trends for creating market leadership.

 

 

Come Fly Away with C-Suite TV

March 13, 2017 11:25 ET

C-Suite TV announces partnership with ReachMeTV and the launch of C-Suite Insights at the Airport Revenue News Conference in New Orleans

NEW YORK, NY–(Marketwired – Mar 13, 2017) – C-Suite TV, a web-based, digital on-demand business channel, is announcing their partnership with ReachMeTV, a multi-channel digital TV network, as well as the launch of their new show, C-Suite Insights, at the Airport Revenue News Conference in New Orleans on March 14. C-Suite TV is now the exclusive business-to-business content channel in airports and hotels in the US.

With over 1 billion passengers going through airports in the United States each year, C-Suite Insights will offer in-depth interviews with executives and thought leaders in the concessionaire industry. The show will be accessible via a portable over-the-top (OTT) platform to passengers throughout the top fifty airports in America. C-Suite TV programming can also be seen in over one million hotels across the country, including the Ritz-Carlton, W Hotels, Marriott, Hilton and Wyndham, among others.

Airports make up the largest captive market and passengers spend millions of dollars at concessionaires, which include shops, restaurants, and bars. The airport concession industry is $14 billion in size and the largest market of high net worth people in the world — 1.3 billion people in the U.S. and 3.3 billion people globally. This partnership gives audiences exclusive access to business executives and industry leaders who are running multi-billion dollar concessionaire companies.

“We are excited to be partnering with C-Suite TV and adding their specialty programming to our lineup. We believe this is the perfect opportunity to showcase both our extensive network and their wide array of business programs, giving travelers a chance to catch up on the latest business news — whether at the airport or at their hotels,” said Lynnwood Bibbens, ReachMeTV’s CEO and Co-Founder.

All episodes of C-Suite Insights will air on demand on C-Suite TV.

“I’m thrilled to launch this partnership with ReachMeTV because it gives C-Suite TV programming additional visibility and an audience looking to stay informed about the latest business news,” said Jeffrey Hayzlett, chairman of the C-Suite Network. “As a frequent traveler myself, it is important to me that our audience reaps the benefits and use the platform to gain a competitive advantage.”

For more information, visit www.csuitetv.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About ReachMeTV
ReachMeTV is a multi-channel, digital TV entertainment network and integrated global distribution platform, built from the ground up, to reach modern viewers on the go. Today our network reaches over 100 million viewers. Our fully-integrated distribution platform connects thousands of screens in high-value, high-traffic public places into one dynamic entertainment network, and delivers multiple channels of world class entertainment to every screen on a screen by screen basis.

The Caring Effect – Celebrate and Reward Good Efforts

By Judith E. Glaser

 

Great leaders identify, measure, recognize, and reward meaningful efforts and achievements—and celebrate often with the people involved. Why should managers and leaders celebrate more? Creating a feeling of celebration helps meet people’s needs for inclusion, innovation, appreciation, and collaboration.

How might the disciplined practice of celebration change the culture? From my study of neuroscience, I know that celebration has a big impact because it literally works wonders in the brain. By releasing dopamine and other positive neurotransmitters, positive celebrations and intelligent conversations are not just ways of socializing and sharing information—they trigger healthy physical and emotional changes in the brain.

 

The Moment of Contact

Cultures either open you up to having healthy, trusting conversations or close you down so that you speak from fear, caution, and worry. As we communicate, we trigger neurochemicals that make us feel either good or bad, and we translate that inner experience into words, sentences, and stories. Feel good conversations trigger dopamine, oxytocin, endorphins and other chemicals that give us a sense of well-being.

When we converse with others, we are sharing our inner world, or sense of reality, validating reality with others, and measuring the levels of trust in our relationship to determine whether we can partner with others—and the quality of our conversations depends on how open or closed we feel at the moment of contact. The neurochemical reactions in our brains drive our states of mind, and these affect the way we build trusting relationships with others, how we communicate, and how we shape our relationships.

 

The Caring Effect

Our brains are designed to be social—and the need for celebration is greater than the need for safety. In fact, feeling socially excluded activates some of the same neural regions that are activated in response to physical pain. I refer to the various ways that leaders can celebrate and show appreciation, The Caring Effect. The opposite effect is manifest when people physically or emotionally check out.

When an employee begins to check out, managers often think of this person as uncooperative or unreasonable, which leads to counter-productive behaviors on the part of the manager—avoiding the person, talking judgmentally about them, or passing them over to HR for repair. This creates a vicious cycle: employee engagement continues to decline while the manager becomes exasperated with the employee’s performance until the tension is relieved—either by the boss deciding to fire the employee, the employee choosing to leave, or both resigning themselves to low satisfaction and performance.

Such negative behaviors signal that the social and psychological needs that drive performance are not being met. All people have deep-seated needs for meaning, purpose, connection, and inclusion that they want—and expect—to fulfill at work. How can you leverage your people’s social and psychological needs to fuel growth and productivity?

 

The Caring Effect… Take Five Steps Forward

The key is to use your Conversational Intelligence® (C-IQ)—your capacity to connect—to recognize social and psychological needs and translate this awareness into conversations that meet these needs.

Here are five steps you can take now:

            1:  Acknowledge people’s social and psychological needs. Our needs are sources of energy, motivation and engagement. Create a culture wherein people can meet the following seven needs:

1) Inclusion and belonging: we need to feel included and connected and in supportive relationships with others and be included in decisions that affect our job;

2) Appreciation and recognition: we need to be appreciated for our gifts, talents, and achievements and to recognize and appreciate others;

3) Challenge and achievement: we need to feel challenged to take risks and achieve results;

4) Trust and accountability: we need to feel that we can count on others to be fair and honest, clarify expectations, and be held accountable for results;

5) Growth and learning: we need to work where we can learn, grow and develop our skills and talents and contribute to organizational goals;

6) Power and control: we need to influence the results and actions we are accountable for; and

7) Meaning and purpose: we need to know that our work adds value, has meaning, and is part of something bigger than we are alone.

 

            Step 2: Model self-responsibility for meeting needs. Cultivate a culture of self-responsibility by expressing direct and timely feedback to others when their behavior detracts from your needs being met and by making clear requests regarding actions that they can take to better meet your needs. Also, asking them for feedback on whether your behavior is meeting their needs; if not, ask what needs are not being met and what actions they’d like you to take to better meet these needs.

 

            Step 3: Offer and accept support for identifying and meeting your needs. We often need help identifying our needs and support of others to meet them. As a leader, you can foster an environment in which people support each other in identifying and meeting their needs by offering support  (asking someone who appears distressed what’s going on that they  need help with) and accepting support  when it is offered.

 

            Step 4: Celebrate when needs are met.  Nothing builds momentum for continuing to meet these needs than celebrating the actions that lead to these needs being met. Celebrate the meeting of a need, and you can expect this need to become increasingly met going forward; fail to celebrate the meeting of a need and you demoralize the person.

 

            Step 5: Hire needs-intelligent employees.  Some employees may arrive to work intent on creating a sense of inclusion and belonging, while others may arrive resigned that they’ll never feel included. Identify those needs you want to meet in your culture and then hire people who have a strong connection to these needs and embody a sense of self-responsibility for ensuring that these needs are met.

In C-IQ cultures, people celebrate achievement often to meet their social and psychological needs in a healthy ways, resulting in higher morale and productivity.

 


ABOUT THE AUTHOR

Judith E. Glaser is CEO of Benchmark Communications, Inc. and Chairman of The Creating WE Institute. She is an Organizational Anthropologist, and consults to Fortune 500 Companies. Judith is the author of 4 best selling business books, including her newest Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results (Bibliomotion, 2013) Visit www.conversationalingelligence.com; www.creatingwe.com; jeglaser@creatingwe.com or call 212-307-4386.

UK vs USA: The Impact of Social Selling on B2B

A white paper from C-Suite Best Selling Author, Lee Bartlett. Lee’s research study delves into the Impact of Social Selling on the landscape of UK vs USA.

 

Research Paper 2017: The Impact of Social Selling on the B2B Landscape in the U.K. Vs. U.S.A

  • How are UK vs. US-based B2B buyers responding differently to information overload, a proliferation of suppliers and legacy pricing models?
  • Why are multinational sales leaders adopting different sales strategies, hiring policies and sales training in the UK vs. the US?
  • Why is speed to market so crucial for international companies looking to expand into Europe?

These are crucial questions for C-Suite executives in 2017.

Sales Leaders from five multi-national companies were interviewed with substantial operations in both the UK and the US. The aim was to assess the impact of social selling in the UK and how the growth of social networks over the past 5 years has affected the way their teams sell. Its purpose was also to understand the short-term plan for how these companies will adjust to technological advancement, an increase in automation, and changing customer buying habits. Finally, it sought to compare the adoption level of social selling strategies in the UK with that of the US and understand what is driving any differences between each geographical location.

 

Key points from the study:

 

Tangible cultural differences exist between selling in the UK vs. the US. Customer buying habits differ and regional sales models, hiring policy and the respective depth of engagement expected from sales professionals support this.

Vendor confusion is driving customers to adopt new ways of managing suppliers. Customers lack context more than ever before, and this is an opportunity for sales professionals to differentiate themselves by connecting the dots and demonstrating value. An increasingly systematic procurement approach is exposing poorly executed sales processes.

A contracting vendor landscape is driving a deepening of customer relationships and greater emphasis on customer retention. Vendor consolidation is forcing companies to focus on speed to market, as less established products or suppliers with weak relationships, little business critical value and an inability to differentiate themselves, run a high risk of being culled.

Complementing outbound sales efforts with social selling strategies has proven to yield demonstrable pipeline revenues in a short period. This is seen on both sides of the pond, yet more so in the US. Similarly, inbound selling is a great platform to justify international expansion into Europe, but it doesn’t address the cultural adjustment when establishing a physical presence overseas.

Customers are forcing legacy companies to alter their business model and pricing strategies. Sales organizations are shifting from selling products, to solving their customers’ business critical problems. For example, in the B2B data vendor space, rather than sell end users licenses, suppliers are increasing service levels to help customers farm and aggregate their proprietary systems on the buyer’s behalf, helping them better manage scarce resources and solve budgetary issues, while maintaining output.

Customer buying habits have changed more in the past 2 years than the previous 20 years, and companies are re-engineering their sales processes to match the changing customer journey. For deeper insight into these points, download the full report here.

 

 


ABOUT THE AUTHOR

Lee Bartlett is a consultant, author of the highly acclaimed book The No.1 Best Seller, and specialist in taking new technology products to market. With extensive experience selling to the financial sector and C-Suite executives, Lee has built multi-national sales teams, been the co-founder and CEO of a tech start-up and sold extensively across Europe, the US and Asia. He shares his personal sales methodology and experiences in his book and blog, both of which discuss the mindset, strategy and processes of top sales professionals.

Thirstie to Bring Lifestyle Content to the C-Suite Network

February 28, 2017 09:00 ET

NEW YORK, NY–(Marketwired – Feb 28, 2017) – The C-Suite Network announced today a new content sharing partnership with the on-demand alcohol delivery service, Thirstie.

C-Suite Network, the world’s most trusted network of C-Suite leaders, hosts a variety of partners who share relevant content with its members. The Thirstie partnership is significant as it marks the network’s expansion into executive lifestyle content. Thirstie and C-Suite Network will join forces to share a series of recipes, entertainment ideas, and relevant beverage industry news on the C-Suite Network’s membership platform.

Thirstie’s editorial platform combines timely and relevant content with on-demand and direct mail delivery. The company’s editorial team, which includes a vast network of industry experts, creates compelling yet accessible content targeting millennial consumers interested in discovery and trial.

 

“We’re excited to be partnering with the C-Suite Network to offer its members access to some of the finest products in the world. As a lifestyle brand and trusted advisor, Thirstie will offer not only delivery, but guidance to members as they explore the world of spirits,” said co-founder and head of product, Maxim Razmakhin.

 

Thirstie’s standard delivery services will also be available to C-Suite Network members. Thirstie partners with more than 150 local retailers to deliver wine, beer and spirits to consumers.

The C-Suite Network seeks sponsors and partners that provide added value to their community of C-level executives. Each one has been carefully vetted to ensure they provide executive quality services and exceptional value to members.

 

“At the C-Suite Network, we want to bring together the best in-class across the board, and Thirstie allows us to do this a new way as one of our first executive lifestyle partners,” said CEO Thomas White. Adding, “As they say, C-Suite Network members can now toast to a finer drinking experience.”

 


About C-Suite Network
C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above.

C-Suite Network brings leaders together through a private online community for executives. C-Suite Network also offers invitation-only conferences held three times per year, custom-tailored content on the C-Suite Network blog, C-Suite TV, C-Suite Radio, C-Suite Book Club, and educational programs from C-Suite Academy. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

 

About Thirstie
Thirstie is a technology company and e-commerce platform for the retail alcohol industry. By partnering with hundreds of licensed retail partners, we deliver products directly to consumers across 10 markets in less than 2 hours and ship alcohol products to consumers in most locations in the US and Canada. Our white label solution, Thirstie Inside, enables liquor brands to sell directly to consumers for the first time. This enterprise solution not only enables e-commerce for brands, but provides visibility and transparency into data, consumer insights, analytics, and ROI. Learn more at thirstie.com.

Executive Briefings: Part 2 – Navigating the New Presidential Administration

• Jay Townsend, 
Political Consultant for The Townsend Group
• February 16th, 2017
• In this latter discussion of a two-part series, we will take an even deeper dive into how the Trump Administration and Republican Congress will impact business. Throughout Trump’s presidential term, many things will affect how we do business both inside and outside of US borders

 

C-Suite Network Announces New Elite Group of the Most Trusted Advisors to C-Suite Executives

February 13, 2017 10:53 ET

NEW YORK, NY–(Marketwired – Feb 13, 2017) – The C-Suite Network, the world’s most trusted network of C-Suite leaders, announced that they have built an established group of experts to advise their C-level members. The group is made up of select industry thought leaders who service C-Suite executives and enterprise businesses. These notable business experts and thought leaders consist of a mix of consultants, speakers, authors, podcasters, TV contributors, trainers and coaches.

 

The C-Suite Network strives to provide added value to their community of C-level executives through the C-Suite Advisor program. Each advisor has been carefully vetted to ensure they meet the brand standards and provide a service of value to members. Currently, the C-Suite Advisor program has experts in corporate recruiting, sales coaching, marketing, social media services, and more.

 

C-Suite Advisors

 

The program also provides value to its Advisors through networking and sales opportunities with C-Suite Network members, distribution of select content throughout C-Suite Network properties, expert council opportunities, and more. The C-Suite Network will also provide social media and marketing guidance to advisors when applicable.

 

“The C-Suite Advisor program is an excellent addition to our community for both our executives and our new advisors,” said Jeffrey Hayzlett, Primetime TV Host & Chairman C-Suite Network. Adding, “The C-Suite Network is designed to generate substantive discussions of key issues facing the C-Suite across the boardrooms of all industries, and through this group of C-Suite Advisors, I am confident we will help enhance the conversations happening in the C-Suites of the world’s most successful companies.”

 

C-Suite Advisors held its first membership meeting in December 2016 and will hold a series of meetings in 2017 kicking off in Dallas in May. If you’re interested in becoming a part of C-Suite Advisors, please reach out via our website: http://www.c-suiteadvisors.com/

 


About C-Suite Advisors:

C-Suite Advisors, the most trusted network of advisors to the C-Suite, is an elite group of select thought leaders, coaches, trainers, authors, speakers and content creators who service C-Suite executives and enterprise businesses. Each advisor is an expert in their industry and the network vets all applicants before they are accepted into the group. C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above from companies with revenue of $5 million and above. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

It’s Not About You, It’s About the Team

January 03, 2017 10:00 ET

C-Suite TV Talks Looking for Leaders In The Right Places, What Top Salespeople Do Differently, and Out of this World Customer Experiences

 

Best Seller TV’s January Programming Features Authors Matthew Paese, Lee Bartlett, Colin Shaw, and Scott Love

NEW YORK, NY–(Marketwired – Jan 3, 2017) – Best Seller TV, one of the top online business shows on C-Suite TV, is kicking off the new year with new episodes featuring in-depth interviews with leading business authors Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level and Scott Love, author of Why They Follow: How to Lead with Positive Influence.

 

Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, talks about how leadership isn’t a specific set of skills that can be found in one place. Leadership is about individuals who fit with your culture and supply the organization with what it needs, not about who is the loudest or has more pizzazz. Paese encourages c-suite executives to look for leaders in non-traditional places, adding that finding the right people requires objectivity and settling on a definition on what “potential” means — as he considers it an “amorphous concept worldwide.” Since everyone has a different definition, organizations need to sort out the most critical qualities to look for early on in someone’s career, but cautions against focusing on just performance. He says, “Good performance won’t predict good, future leadership.”

 

Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, talks about sales excellence and specific things top salespeople do differently that helps them excel. Bartlett says that the book’s focus isn’t on sales techniques, but on what he calls the “glue” — or how a sales person takes those techniques and combines them with mindset and strategy, allowing them to consistently move to the top of the sales organization.

 

Barlett believes that one way to stand out in an often crowded sales field is to make it personal and warns about a common mistake salespeople make — failing to understand that the sales process is not about them, but about the customer. Sales professionals must be interested in the needs and expectations of the buyers; otherwise, they might not be in the best position to succeed and create more revenue.

 

Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, talks about the mistake many organizations make when trying to take the customer experience to the next level. Shaw says that organizations plateau because they tend to focus mostly on the rational aspects of customer service, casting aside the emotional and irrational parts of the overall experience. He says that companies assume “Customers buy rationally, but what we do is we buy emotionally and justify it with logic.” Taking the customer service experience to the next level involves behavioral economics — understanding how customers are feeling and thinking about the emotions organizations want to evoke in customers. A key aspect, he says, becomes which emotion the organization wants to evoke in their customers and making sure those emotions, in return, drive value.

 

Scott Love, author of Why They Follow: How to Lead with Positive Influence, talks about the concept of leadership and how companies can increase retention by focusing on building loyalty between a boss and their employees. He says that people often turn down better, high paying opportunities because they have a positive relationship with their boss, one level up. How can managers develop that type of loyalty? By leading, not on authority, but on personal leadership. Managers who take the time to tell employees why their work matters, give them feedback and tell them how their work makes a difference, achieve that loyalty. Love says that “followable leaders get more engagement out of employees.” If your employees don’t think you’re “followable,” they’ll only give the minimum effort. Managers must also remember that it’s always about the team and the goal. It’s “about accomplishing the mission by harnessing and guiding the intrinsic motivations of those employees and the accomplishment of the collective goal,” Love says.

 

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“We’ve hit the ground running this new year at C-Suite TV. Our guests this month have amassed a great deal of experience and knowledge in leadership, customer service, and sales,” Hayzlett said. “Our authors offer practical, every-day advice that anyone can follow and apply to their daily lives. No one makes it to the top alone, so I’m excited for our audience to tune in and learn about taking the next step in their careers.”

 

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

Modeling in NYC – Industry vs Self Worth

New York City is one big (well, not so big) pool filled with beautiful people. And the truth is, we’re all trying to make it BIG in the Big Apple. Whatever your industry is in NYC, I guarantee you’re facing or have faced competition for that spot or position. But it is not the competition that brings us here or keep us here, but the feeling of “I Conquered NY!” To really be successful in this city, means you’ve made it to the big leagues. I’m talking NY YANKEES big baby! Wohooo!

 

Ok, back to reality. Let’s first talk about the actuality of making it. From my experience, being not just a model but a working model in this city and getting paid work, I’ve noticed how hard it is for some of us to get work. I mean, let’s face it. There are a lot of models in NY. But how many are actually working? How many are actually paying taxes via 1099 each year with the profession “Model” as their actual means of income for the year? New York is a tough city with a lot to give. But, it also takes a lot from you before it starts to give you anything. Therefore, you must be up for the challenge and be willing to adjust something to gain anything. A lot of models come to NY thinking that they will be gainfully booked or paid here by being pretty – and that’s just not the case. Pretty are a million by the dozen here. I’ve booked gigs for some of the largest worldwide brands and national campaigns from being the 1st human being to ever be inside Macy’s windows live to being the only non celebrity in a room filled with NBA stars, Jay-Z and A-list celebrities. Was it my look, my personality, or the fact that the agency knows I’m not celebrity crazed and won’t embarrass them? All the above!

 

So What Makes You So Special?

Is it your look? Yes, that helps a lot, but what keeps you working is your personality, punctuality, politeness and sense of gratitude. I’ve worked with a lot of pretty girls I never saw again, simply because of their attitude. Sometimes the attitude is from them feeling “I’m too pretty for this” or “I really don’t want to work” and that shows. The photographers see it, the agency sees it and most importantly – the client who picked them out of many girls whose photos were submitted or showed up to the initial casting. So, being a “Working Model” in NYC means you have to have a sense of gratitude for working, be polite, be respectful and most importantly be willing to put in the energy and time to go to endless castings, networking events, updating your portfolio etc. Just like any other business, you have to put the time in to get work. Though your beauty leads, your attitude follows. Remember that. But in all of it, don’t give up. Keep going, keep working because you never know which lame gig might lead you to the most awesome gig ever!

While you’re happy to work and grateful to be considered for gigs, this doesn’t mean you should take any gig if it makes you uncomfortable or go against your beliefs. I want you to make yourself, not lose yourself. There’s a chapter my the book “Think Highly Of Yourself” which is titled Industry VS. Self Worth (Chapter 4). I mention aspects of the modeling industry which include what you’re paid as opposed to what you could be getting paid.

 

“Have you ever heard of Super Models not getting out of bed unless the check is over $10,000 or above? If only that was the reality of a model’s life.” —Keeke Kawaii

 

Think Highly Of Yourself

Stop any working model in NYC walking down the street and ask them. I guarantee you they’d tell you how they really feel about having to scramble for auditions, nervously waiting for a call back, panicking if they did well in the audition room. Many were left wondering “did I mess up?”, or “did they like me?” But more importantly they thought, “did I book the job?”, “when will they call?” and “I need to pay this expensive rent!” It’s not an easy industry. It is one of the most glamorous, yet one of hardest industry to break in to. But once you’re in, it’s fun! You can do it. If you really seek it, then it has no choice but to seek you. Just don’t lose yourself while on the verge to find your way there. Don’t allow any agency to make you feel as if they’re doing you a favor by finding you work. You’re an asset to them and they need you as much as you need them. Don’t allow anyone on site to make you feel less of yourself. You can always walk away and God will always provide the right gig for you. Always remember that. Good luck and I hope you make it!

 

If you read this, tweet me @KeekeKawaii and let me know how your audition went! Xo!

 


About the Author

Keeke is one of NYC’s most booked spokesmodel who has represented some of the world’s largest brands from Nike to Microsoft. But that is not all there is to her. She’s talented in the arts by doing voice overs, acting, and a linguist who speaks 5 languages and is constantly trying to learn other languages along the way. She’s a mentally strong female who has overcome traumatic events in her early life as well as neglect as a child. Escaping an abusive relationship with no family present to support; she developed an unbreakable force of strength which lead her to the ability to read people’s energy and intentions very well as she had to do this in efforts to protect her heart from disappointments which she had previously encountered. Due to her life’s experiences, she was hastened to become this independent young lady making it in NYC. Now, Keeke Kawaii, born Keema Kelley, has become an infectious individual possessing an aura that attracts people from all walks of life and won the hearts of many! Keeke’s philosophy and deep internal desire is to encourage everyone despite their background and past experiences. She strives to uplift them from any negative thoughts, despite what they were told by anyone in the past or present. She wants her life to be a blessing to those she encounters!

Digital Disruption, Artificial Intelligence and Social Messaging Will Impact Future Marketing Strategies

December 14, 2016 10:00 ET

C-Suite TV’s Executive Perspectives Live talks the future of marketing with Epsilon’s Chief Digital Officer, Agency

NEW YORK, NY–(Marketwired – Dec 14, 2016) Executive Perspectives Live, one of the top online business shows on C-Suite TV, has announced its seventh season premiere episode featuring a one-on-one interview with Tom Edwards, Chief Digital Officer, Agency, Epsilon.

Edwards has been with Epsilon, a global leader in creating connections between people and brands, since 2015. Recognized by Ad Age as the #1 World’s Largest U.S. Agency from All Discplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. The company is an all-encompassing global marketing company harnessing the power of rich data, groundbreaking technologies, engaging creative and transformative ideas for business results.

The Executive Perspectives Live episode was filmed when Edwards sat down with series host Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies.

“Disruption is the new normal,” Edwards says, referencing the evolution of marketing due to new advancements in consumer connection, cognition and immersion. He adds that over the past five to ten years, marketers have focused primarily on the open web and social media, but as social messaging surpasses social media in monthly active users, consumers are looking for conversational experiences with brands. Marketers need to adapt their strategies to focus on knowing their customers and activating communications at the moments that matter. Additionally, Edwards predicts that in the next few years, we will begin to see new immersive experiences, like social messaging married with artificial intelligence and holographic computing, continuing to redefine how marketers connect with consumers.

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

“I am beyond excited that Tom Edwards from Epsilon is premiering our seventh season of Executive Perspectives Live,” Hayzlett said. “This episode takes an in-depth look at how technology we’ve seen before in sci-fi movies is making it easier for marketers to connect with customers and give them what they want. I think this industry shift will have a great economic impact and our viewers will find it extremely informative.”

For more information on TV episodes, visit www.csuitetv.com.


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, FacebookLinkedInGoogle+ or www.hayzlett.com