Executive Briefings: Thirstie, Exceptional Spirits Delivered to Your Door

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview Devaraj Southworth, CEO and Co-founder of Thirstie.

Alcohol is a heavily regulated industry, and because of that the way consumers have traditionally purchased alcohol has not changed much. Thirstie has created quite a disruption within this industry; how did this come about?

There are companies delivering products within the food, transportation, grocery industries, however within the wine and beverage industry we immediately noticed there was no one clear technology leader. We wanted to be the technology company to take an innovative approach to alcoholic beverage distribution. Of course, we had to address the legal challenges and that was about solving business challenges on a consumer side as well as the distribution aspect.

I’m having a party, I’m about to run out, or I want to have a party and I need to stock up – I can now call Thirstie.

Yes, call Thirstie! We created a system that would enable the consumer to use their mobile device to purchase alcoholic beverages and have them delivered to their home within the hour. We also offer more specialized products that can be delivered within 3 days as well as integrated recipes as a way to wrap our consumers in a fabulous value added experience.

Regarding wrapping your consumer in a value added experience, what didn’t work and what did work and what do you do as an ongoing process to continue to learn?

Early on we did a lot of testing. Our first tests involved a very niche approach. We assumed that our viewers and our readers would want a more limited group of products. We were wrong; we quickly learned our consumers wanted the largest selection possible. Our customers asked for more so we created a mail order division to better serve them.

Listen to your consumers.

Our early customers were asking for more information and education. The traditional model involves going to the liquor store, seeing thousands of items and generally leaving with the same product you usually buy. That’s not the ideal purchasing experience, so presenting information that is not overwhelming is part of our customer experience.

Five years from now how do you see change, if at all, in the primary distribution of liquor and spirits.

I think technology much like ours will enable the large massive brands to sell directly, as well as the smaller and early ones. This is the future. Using a mobile device to order alcohol does not mean we are cutting out a person, or tier. The reality is we’re not, we’re working within that system and the system’s being – first tier manufacturers, the second being distributors, and the third being retailers.

What we are doing is leading additional demand, which is beneficial to the retailers, the distributors, the brands and ultimately the consumer.

This article is also featured on Huffington Post.

 

Influence Redefined, Marketing Masters, Rebuilding the Fed & Female Empowerment

February 07, 2017 10:00 ET

Best Seller TV’s February Programming Features Female Authors Stacey Hanke, Connie Pheiff, Danielle DiMartino Booth, and Lea Woodford

NEW YORK, NY–(Marketwired – Feb 7, 2017) – Best Seller TV, one of the top online business shows on C-Suite TV, announces its February lineup featuring in-depth interviews with leading female business authors Stacey Hanke, author of Influence Redefined: Be The Leader You Were Meant to be, Monday to Monday, Connie Pheiff, author of Marketing Masters: Ready, Set, Grow Your Market, Danielle DiMartino Booth, author of Fed Up: An Insider’s Take on Why the Federal Reserve is Bad for America and Lea Woodford, author of Lead. Share. Empower: My Strategies for Success in Life and Business.

 

Stacey Hanke, author of Influence Redefined: Be The Leader You Were Meant to be, Monday to Monday, talks about how “true influence has to be Monday to Monday” in order for the process to remain consistent. Hanke also defines influence two ways: making sure the body language and messaging is congruent and creating a memorable experience by having people take action long after the initial interaction. She points out most people believe they’re more influential than they really are for two reasons: 1) the feedback received is flawed, and 2) the dissonance between how we feel vs actual facts. Hanke says “nice job” isn’t real feedback and encourages executives to record their speaking engagements so they can see and hear themselves through the eyes and ears of their audience. If they’re not constantly practicing and polishing themselves, they are sabotaging their own reality.

 

Connie Pheiff, author of Marketing Masters: Ready, Set, Grow Your Market, talks about creative marketing, merging old-school marketing with digital strategy and “friend-raising.” Phieff’s background is in the non-profit sector and the most common challenge they face is how to market without spending a lot of dollars, but still increase the bottom line. She says the solution is creative marketing, which she defines as “getting out, stepping out and getting to know your audience.” It’s about knowing what will make peoples’ lives easier, solve their pain points and putting “service before sales.” Once your audience sees you’re there for them, they’ll turn around and give you what you want. Phieff encourages making connections with people before you go asking them for money, which is what she refers to as “friend-raising.” She says, “Find out where your audience hangs out and go there.”

 

Danielle DiMartino Booth, author of Fed Up: An Insider’s Take on Why the Federal Reserve is Bad for America, talks about how the Federal Reserve should be “upended” and rebuilt from the inside out so it can benefit more people, not just Wall Street. The book is a candid tale from an insider’s perspective on how the Fed impacts everything Americans do, and aims to connect the dots, in layman’s terms, so that every generation — from millennials to baby boomers, understands the intricacies of the financial industry. DiMartino says that the financial crisis didn’t generate enough lessons for the government or Wall Street, but that, “the time has come to question orthodoxy.” DiMartino hopes the new administration can fill two current open seats at the Fed Board that will hopefully, reintroduce dissent.

 

Lea Woodford, author of Lead. Share. Empower: My Strategies for Success in Life and Business, wrote this book as a series of personal anecdotes — from divorce, to cancer and personal tragedies, and how she dealt with each of these obstacles. The book is a direct result of the encouragement Woodford received from her daughter; who urged her to use her contacts, experience, and influence to empower other women. Woodford says the book is for anyone in a dark place, going through a hard time or looking to make a transition in life. Writing became a cathartic process for Woodford and she hopes to inspire others that may feel “stuck” in life to make the best out of their situation and emerge with a positive outlook. She summed it up by saying, “Your attitude determines your altitude.”

 

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“This month’s all-female lineup brings a wealth of experience and knowledge to the table that’s unmatched,” Hayzlett said. “While the c-suite has predominately been a boy’s club, these women have turned the c-suite on its head and I think our audience will be wowed when they hear the stories and personal anecdotes these authors reveal.”

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

Executive Briefings: How to Double the S&P 500

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. Thomas White sits down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.

 

Thomas White is a co-founder and CEO of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Prior to C-Suite Network, White started 10 companies in the fields of technology, publishing, market research and corporate consulting. He also holds four patents and is co-author of a book on business process technology, executive producer of a syndicated radio program, and professional speaker.

 

Mr. White had the opportunity to interview Adam Johnson, Founder and Author of Bullseye Brief, an investment newsletter which presents thematic and actionable ideas for business leaders.

 

To hear more about their discussion, read more from this interview HERE.

 

 

Shipping Industry Dynamics – How Businesses React

January 26, 2017 10:36 ET

John Haber Discusses Cutting Costs, Innovations and Supply Chain Management

NEW YORK, NY–(Marketwired – Jan 26, 2017)Executive Perspectives Live, a primetime digital television show on C-Suite TV, today announced a feature with John Haber, Founder and CEO, Spend Management Experts.

Haber sat down with host Jeffrey Hayzlett to talk about the dynamics of the shipping industry and how businesses are reacting to the challenges of increasing costs, consumer expectations, and the new “disruptors” to the transportation industry. The shipping industry has seen a transformation in recent years through technology, with the emergence of alternative shipping options such as drop box locations, crowdsourcing and drones.

“When we think of the shipping industry, we think of freighters and cargo planes, but not how its intricacies affect every day consumers. John relates how shipping and logistics affect everyone who has ever ordered a package online,” Hayzlett said. “As many of these tech companies look to transform themselves into logistics companies, having the ‘insider track’ will help our audience understand the industry and the changes taking place.”

“We’re in an incredibly fast paced and dynamic industry that requires being plugged in to real time information,” said Haber. “It was a pleasure sitting down with Jeffrey and discussing the shipping landscape and sharing our insight with the other C-Suite members in the audience.”

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen on demand via C-Suite TV. To watch this episode: http://bit.ly/2k7CtQ1.

To learn more about Spend Management experts, please contact solutions@spendmgmt.com.

 


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

Helping People Walk Again with Robotics

January 11, 2017 10:00 ET

C-Suite TV’s Executive Perspectives Live talks wearable exoskeletons that teach spinal cord injury and stroke patients to walk again.

 

NEW YORK, NY–(Marketwired – Jan 11, 2017)Executive Perspectives Live, a primetime digital television show on C-Suite TV, is kicking off 2017 with a one-on-one interview with Max Scheder-Bieschin, Chief Financial Officer, Ekso Bionics.

 

Scheder-Bieschin sat down with Executive Perspectives Live host Jeffrey Hayzlett to talk about how Ekso Bionics is investing in technology that is helping hospitals provide mobility to spinal cord injury and stroke patients as well as injured military personnel with the help of a “wearable exoskeleton.” This device is capable of helping increase mobility in patients, while still managing to keep costs manageable for hospitals.

The wearable exoskeleton, Scheder-Bieschin tells Hayzlett, has thirty-five to forty different sensors total — divided into two groups: one that measures the intent of the user, mimicking their movements, and one that determines how much assistance the user needs. Science is constantly advancing and the heavy responsibility isn’t lost on Scheder-Bieschin. He adds, “We have to believe that it’s not just flashy technology. When we say we’re helping millions of people walk, we built the hopes of millions. We don’t want to disappoint.”

 

The business of medical technology is an expensive one and the results are almost never immediate, but the rewards are immense. Scheder-Bieschin says keeping investors informed on what’s being done with their money, being transparent about their milestones and delivering on those milestones allows the company to take those investors on their journey along with them. Being a publicly-traded company helps create a high level of transparency, a best-practice of sorts, and evangelizes the new technology to clients and investors. He described running a publicly-traded company as “messy, like democracy.”

 

The company received FDA clearance in April of last year and placed 200 units in hospitals at a revenue of $200 million. While the device is costly, retail price is $150,000, their main focus is safety and reliability. If the device benefits patients safely, hospitals are more willing to make the investment in order to help more people gain mobility.

 

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen on demand via C-Suite TV.

 

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business executives a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

 

“2017 should be a year with a lot of changes and I’m excited to kick off the new year with an episode about the business of science. Medical research takes money and what better way to help educate the public than having a numbers guy talk about the great things happening in science and robotics,” Hayzlett said. “The responsibility for companies in technology is pretty daunting, but the rewards make up for all the work up front.”

 

For more information on TV episodes, visit www.csuitetv.com.

 


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter,Facebook, LinkedIn, Google+ or www.hayzlett.com

It’s Not About You, It’s About the Team

January 03, 2017 10:00 ET

C-Suite TV Talks Looking for Leaders In The Right Places, What Top Salespeople Do Differently, and Out of this World Customer Experiences

 

Best Seller TV’s January Programming Features Authors Matthew Paese, Lee Bartlett, Colin Shaw, and Scott Love

NEW YORK, NY–(Marketwired – Jan 3, 2017) – Best Seller TV, one of the top online business shows on C-Suite TV, is kicking off the new year with new episodes featuring in-depth interviews with leading business authors Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level and Scott Love, author of Why They Follow: How to Lead with Positive Influence.

 

Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, talks about how leadership isn’t a specific set of skills that can be found in one place. Leadership is about individuals who fit with your culture and supply the organization with what it needs, not about who is the loudest or has more pizzazz. Paese encourages c-suite executives to look for leaders in non-traditional places, adding that finding the right people requires objectivity and settling on a definition on what “potential” means — as he considers it an “amorphous concept worldwide.” Since everyone has a different definition, organizations need to sort out the most critical qualities to look for early on in someone’s career, but cautions against focusing on just performance. He says, “Good performance won’t predict good, future leadership.”

 

Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, talks about sales excellence and specific things top salespeople do differently that helps them excel. Bartlett says that the book’s focus isn’t on sales techniques, but on what he calls the “glue” — or how a sales person takes those techniques and combines them with mindset and strategy, allowing them to consistently move to the top of the sales organization.

 

Barlett believes that one way to stand out in an often crowded sales field is to make it personal and warns about a common mistake salespeople make — failing to understand that the sales process is not about them, but about the customer. Sales professionals must be interested in the needs and expectations of the buyers; otherwise, they might not be in the best position to succeed and create more revenue.

 

Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, talks about the mistake many organizations make when trying to take the customer experience to the next level. Shaw says that organizations plateau because they tend to focus mostly on the rational aspects of customer service, casting aside the emotional and irrational parts of the overall experience. He says that companies assume “Customers buy rationally, but what we do is we buy emotionally and justify it with logic.” Taking the customer service experience to the next level involves behavioral economics — understanding how customers are feeling and thinking about the emotions organizations want to evoke in customers. A key aspect, he says, becomes which emotion the organization wants to evoke in their customers and making sure those emotions, in return, drive value.

 

Scott Love, author of Why They Follow: How to Lead with Positive Influence, talks about the concept of leadership and how companies can increase retention by focusing on building loyalty between a boss and their employees. He says that people often turn down better, high paying opportunities because they have a positive relationship with their boss, one level up. How can managers develop that type of loyalty? By leading, not on authority, but on personal leadership. Managers who take the time to tell employees why their work matters, give them feedback and tell them how their work makes a difference, achieve that loyalty. Love says that “followable leaders get more engagement out of employees.” If your employees don’t think you’re “followable,” they’ll only give the minimum effort. Managers must also remember that it’s always about the team and the goal. It’s “about accomplishing the mission by harnessing and guiding the intrinsic motivations of those employees and the accomplishment of the collective goal,” Love says.

 

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“We’ve hit the ground running this new year at C-Suite TV. Our guests this month have amassed a great deal of experience and knowledge in leadership, customer service, and sales,” Hayzlett said. “Our authors offer practical, every-day advice that anyone can follow and apply to their daily lives. No one makes it to the top alone, so I’m excited for our audience to tune in and learn about taking the next step in their careers.”

 

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

Digital Disruption, Artificial Intelligence and Social Messaging Will Impact Future Marketing Strategies

December 14, 2016 10:00 ET

C-Suite TV’s Executive Perspectives Live talks the future of marketing with Epsilon’s Chief Digital Officer, Agency

NEW YORK, NY–(Marketwired – Dec 14, 2016) Executive Perspectives Live, one of the top online business shows on C-Suite TV, has announced its seventh season premiere episode featuring a one-on-one interview with Tom Edwards, Chief Digital Officer, Agency, Epsilon.

Edwards has been with Epsilon, a global leader in creating connections between people and brands, since 2015. Recognized by Ad Age as the #1 World’s Largest U.S. Agency from All Discplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. The company is an all-encompassing global marketing company harnessing the power of rich data, groundbreaking technologies, engaging creative and transformative ideas for business results.

The Executive Perspectives Live episode was filmed when Edwards sat down with series host Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies.

“Disruption is the new normal,” Edwards says, referencing the evolution of marketing due to new advancements in consumer connection, cognition and immersion. He adds that over the past five to ten years, marketers have focused primarily on the open web and social media, but as social messaging surpasses social media in monthly active users, consumers are looking for conversational experiences with brands. Marketers need to adapt their strategies to focus on knowing their customers and activating communications at the moments that matter. Additionally, Edwards predicts that in the next few years, we will begin to see new immersive experiences, like social messaging married with artificial intelligence and holographic computing, continuing to redefine how marketers connect with consumers.

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

“I am beyond excited that Tom Edwards from Epsilon is premiering our seventh season of Executive Perspectives Live,” Hayzlett said. “This episode takes an in-depth look at how technology we’ve seen before in sci-fi movies is making it easier for marketers to connect with customers and give them what they want. I think this industry shift will have a great economic impact and our viewers will find it extremely informative.”

For more information on TV episodes, visit www.csuitetv.com.


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, FacebookLinkedInGoogle+ or www.hayzlett.com

C-Suite TV Talks The Game of Selling, Always Be Closing, and Getting a Seat on the Board

December 08, 2016 09:00 ET

Best Seller TV’s December Programming Features Authors Mitch Axelrod, Steve Napolitan and Jill Griffin

 

NEW YORK, NY–(Marketwired – Dec 8, 2016) – Best Seller TV, one of the top online business shows on C-Suite TV, announced its December programming featuring in-depth interviews with leading business authors Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, Steve Napolitan, author of Capture Clients and Close Deals: A Simple Way to Gain Clients without Convincing or Chasing and Jill Griffin, author of Earn Your Seat on a Corporate Board – 7 Actions to Build Your Career, Elevate Your Leadership and Expand Your Influence.

 

Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. Being in business for more than 30 years, Mitch talks about the old sales strategies being all about manipulation, convincing, and closing the sale. The new approach is about doing what’s right for the customer and the company. He says, “If the customer isn’t right, it’s better to break and move on.”

Another key difference between old and new is that the old game was always a pitch; whereas the new game is more of a conversation and it can be summed up in one sentence: it’s not just business, it’s personal. Axelrod says that in order to create a good relationship with customers, companies need to stop being systemic and silo themselves behind rules and procedures. If those get in the way of the customer, you’re putting roadblocks ahead of customers, potentially damaging that relationship. He adds, “If when given the choice to follow your rules or obey policies and procedures or love and serve customers, love and serve your customers 100% of the time.”

 

Steve Napolitan, author of Capture Clients and Close Deals: A Simple Way to Gain Clients without Convincing or Chasing, talks about the process of making a human connection with clients, rather than just trying to make a sale or push them into a product or service they may or may not want. He argues that the sales process is very simple — find your perfect client, ask them what they want and then give it to them.

Steve is someone with a background in film, not in marketing, but learned the ropes quickly when he realized he could make a human connection with potential clients by asking the right questions, rather than just pitch them and sell them something. He says that executives are looking for solutions to their problems, but if what you’re doing is pitching them, they may or may not buy what you’re selling them. However, if you build a relationship and reach out to them at a deeper level, they’ll eventually trust you to solve their problem.

 

Jill Griffin, author of Earn Your Seat on a Corporate Board – 7 Actions to Build Your Career, Elevate Your Leadership and Expand Your Influence, talks about how to get on corporate boards, testing one’s readiness and the importance of having more women serve on corporate boards. Griffin says that being on a corporate board may give someone an ‘elite status’ — as they have to be appointed. They must also test their readiness before joining as it requires approximately 250 hours a year to serve. She compares being on a board to “getting an MBA every year” because she feels “I’m surrounded by people smarter than I am.”

Her book gives guided steps on how to actively prepare if you’re thinking about joining a corporate board. Griffin stresses that people need to do their research to see which boards have (or may have) openings that are relevant to one’s industry. She also talks about what women need to do get themselves on corporate boards; and believes the problem is the pipeline at the top. Since the pipeline doesn’t include many women, Griffin’s advice to women is: go in early, stay late and network because that’s where the most opportunities take place. The more networking they do, the better their chances to be seen and, eventually, appointed to corporate boards.

 

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“We’re closing our 2016 showcasing the old way of doing things versus the new way of doing things. Customers are a key component to any business and knowing how to reach them is something that’s constantly evolving as customers get more demanding,” Hayzlett said. “Also, since our audience is always looking for the next big thing, I think they’ll find the ‘how to’ steps of getting on a corporate board incredibly beneficial.”

 

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

C-Suite TV’s Executive Perspectives LIVE Enters 7th Digital Television Season

December 07, 2016 12:25 ET

 

NEW YORK, NY–(Marketwired – Dec 7, 2016) – C-Suite Network announced today that Executive Perspectives LIVE, on C-Suite TV, will begin its seventh season on December 14th. Executive Perspectives LIVE is an online television show hosted by Jeffrey Hayzlett that features one-on-one interviews with business executives who are innovators and game-changers.

 

The upcoming season was filmed live at the C-Suite Network Conference in San Francisco where the conversations centered around innovation, disruption, and diversity in business. Some highlights include a discussion on how the shipping industry will evolve in the next five years and a live demo on stage with an exoskeleton that can help a paraplegic walk again. Conversations also covered digital transformation, disruptions in the marketing field, and the power of business relationships.

 

“We’re ready to kick off our seventh season with a number of great interviews, each one is full of engaging and educational content from some of the most disruptive companies in business today,” said show host and C-Suite Network Chairman Jeffrey Hayzlett. Adding, “You won’t want to miss it.”

 

The seventh season of Executive Perspectives LIVE will include interviews with:

 

Tom Edwards, Chief Digital Officer, Agency, Epsilon
Alan Gellman, Chief Marketing Officer, Esurance
Max Scheder-Bieschin, CFO, Ekso Bionics
John Haber, Founder & CEO, Spend Management Experts
Gregory Johnson, Head of Business Relationships, Capital One Spark Business Card

 

All episodes of Executive Perspectives LIVE are hosted by Jeffrey Hayzlett and can be seen exclusively on C-Suite TV.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives LIVE and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

 

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

Executive Briefings: From Dropbox to Fitbit – On the Cutting Edge of Emerging Technology

Thomas White, CEO of the C-Suite Network, hosts Executive Briefings. The online event brings together top thought leaders to provide insights into the most pressing challenges of being successful.

He would like to introduce Erick Schonfeld, a founding partner of Traction Technology Partners. Erick is a pioneer in understanding how new technologies both arise and how they impact our life. Shonfeld has worked with start-ups his entire professional career as a technology journalist, a start-up event producer, and founder of many companies.

In fact, he’s the co-founder of TouchCast, leading interactive video platform, and a partner at bMuse, a start-up studio in New York City. He’s also the former executive producer of the DEMO conferences, as well as the former editor–in-chief of TechCrunch.

Mr. Shonfeld discusses topics such as:
– Is Technology the Right Career Path? How Do You Know?
– Finding Hidden Companies to Make a Huge Difference
– Artificial Intelligence – How Chatbots Effect User Experience
– and more!

For more on this article, please visit this link: http://bit.ly/HuffPost_ErickS

 

 


The C-Suite Network is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.