Is Coaching The Next Commodity?

By Micheal Burt

Coaching

We have moved past what my mentor Dr. Stephen Convey calls the “knowledge worker age” and into what I call the “Coaching Revolution.” The Coaching Revolution is driven by the belief that either you are a coach, you have a coach or you don’t want to be coached. If you don’t want to be coached, then be prepared to be left behind.

So what is the difference between coaching and consulting? Based on my perspective and background, coaches do more than ask clients questions and let them figure out the answers on their own. As a former championship high school basketball coach, I have learned great coaches do three things very well: They make us have conversations we don’t want to have, do things that we don’t want to do and become something we didn’t think we could become.

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B2B, B2C Marketing Models No Longer Exist

by Virginie Glaenzer

B-to-P Marketing

Over the last couple of years, new technologies and social media have matured and shifted the world of marketing to a new communication model: B-to-P, or business to people. With any new opportunities, challenges are quick to appear. This new B-to-P model requires intimate fluency to leverage the various social networks, and it also puts increased pressure on the need to build and retain strong marketing teams.

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2014: The Year of Marketing

By Jeffrey Hayzlett

2014

When the end of the year winds down, marketers begin winding up. This time is important for a company; this is when they draw up battle plans, rally the troops and lead them into a victorious New Year.

As you develop your marketing plans, do so with a strategic and tactical mindset. To meet your conditions of satisfaction, or the definition of your mission, goals are critical. They’re the stepping-stones for you to keep promises you make to yourself, your company and your customers. Develop a set of achievable goals that include the following tips.

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Social Media Marketing — Starting at ZERO

by Roman Weishäupl

socialmedia

Imagine you are heading a startup, and your product is almost ready to launch. What you have is a new company with a new product coming out — and a start at zero! You don’t have any search ranking, no users, no fans, basically no audience and nothing to grow out. Yes, there is a tiny little base: You have engaged potential users in interviews to define the market, problem and solution; you have gotten some interest with a landing page and, of course, the network the founders bring on board. If you are lucky, you have a round of 1,000 people you can contact. However, your mom, your former colleagues and friends are most likely not your starting target group. You find yourself, at max, 100 people that will be using your product at the start.

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How Big Data Can Help CMOs’ Budgeting Process

by Jeff Winsper

big data in marketing
According to the American Association of Advertising Agencies, more than 1 trillion dollars are spent globally on advertising alone. This does not account for any human capital or other media channels. From all the research conducted, at best, 50 percent of CMOs claim they can measure their ROI.*

According to Bill Zengel at the Association of National Advertisers, accountability has been the No. 1 issue facing CMOs for the 7th year in a row. If CMOs want to be held accountable, and yet are challenged to measure and monitor their marketing investments, perhaps it’s time to start the journey so there is a livelihood destination.

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Deliver a One-Two Punch with Audio Branding

by Colleen Fahey

audio branding

Are you fighting in the brand marketplace with one hand tied behind your back? If you’re only using visual branding, you certainly are. Sure, graphics are your well-practiced right hand when it comes to creating recognition and conveying meaning. But if you’re not managing your audio identity, you’re missing the exponential power of a one-two punch.

Audio branding gives you a powerful, meaningful and emotional tool to strengthen your brand equity. Yet, most U.S. marketers act as if they’re still relying on print media — and we know they’re not.

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What Does Twitter Mean To Me?

ComPRObiz asks business leaders, “What does Twitter mean to you?” C-Suite Network CEO Thomas White says Twitter is about building relationships, talking to real people, being authentic and creating an engaged community to drive results.

With the hoopla of the Twitter IPO last Thursday, we’ve posed this question to the CommPRO.biz community:
“March 2006 and Jack Dorsey sends his first message on the platform then known as “twttr.” Seven years later the company floats on the NYSE with a valuation exceeding $14 billion. With this in mind, what does Twitter mean to you? Tell us in 140 characters or less.” We’re pleased to share some of the responses coming from members of the CommPRO.biz community.

Read the full article at CommPRO.Biz