Modeling in NYC – Industry vs Self Worth

New York City is one big (well, not so big) pool filled with beautiful people. And the truth is, we’re all trying to make it BIG in the Big Apple. Whatever your industry is in NYC, I guarantee you’re facing or have faced competition for that spot or position. But it is not the competition that brings us here or keep us here, but the feeling of “I Conquered NY!” To really be successful in this city, means you’ve made it to the big leagues. I’m talking NY YANKEES big baby! Wohooo!

 

Ok, back to reality. Let’s first talk about the actuality of making it. From my experience, being not just a model but a working model in this city and getting paid work, I’ve noticed how hard it is for some of us to get work. I mean, let’s face it. There are a lot of models in NY. But how many are actually working? How many are actually paying taxes via 1099 each year with the profession “Model” as their actual means of income for the year? New York is a tough city with a lot to give. But, it also takes a lot from you before it starts to give you anything. Therefore, you must be up for the challenge and be willing to adjust something to gain anything. A lot of models come to NY thinking that they will be gainfully booked or paid here by being pretty – and that’s just not the case. Pretty are a million by the dozen here. I’ve booked gigs for some of the largest worldwide brands and national campaigns from being the 1st human being to ever be inside Macy’s windows live to being the only non celebrity in a room filled with NBA stars, Jay-Z and A-list celebrities. Was it my look, my personality, or the fact that the agency knows I’m not celebrity crazed and won’t embarrass them? All the above!

 

So What Makes You So Special?

Is it your look? Yes, that helps a lot, but what keeps you working is your personality, punctuality, politeness and sense of gratitude. I’ve worked with a lot of pretty girls I never saw again, simply because of their attitude. Sometimes the attitude is from them feeling “I’m too pretty for this” or “I really don’t want to work” and that shows. The photographers see it, the agency sees it and most importantly – the client who picked them out of many girls whose photos were submitted or showed up to the initial casting. So, being a “Working Model” in NYC means you have to have a sense of gratitude for working, be polite, be respectful and most importantly be willing to put in the energy and time to go to endless castings, networking events, updating your portfolio etc. Just like any other business, you have to put the time in to get work. Though your beauty leads, your attitude follows. Remember that. But in all of it, don’t give up. Keep going, keep working because you never know which lame gig might lead you to the most awesome gig ever!

While you’re happy to work and grateful to be considered for gigs, this doesn’t mean you should take any gig if it makes you uncomfortable or go against your beliefs. I want you to make yourself, not lose yourself. There’s a chapter my the book “Think Highly Of Yourself” which is titled Industry VS. Self Worth (Chapter 4). I mention aspects of the modeling industry which include what you’re paid as opposed to what you could be getting paid.

 

“Have you ever heard of Super Models not getting out of bed unless the check is over $10,000 or above? If only that was the reality of a model’s life.” —Keeke Kawaii

 

Think Highly Of Yourself

Stop any working model in NYC walking down the street and ask them. I guarantee you they’d tell you how they really feel about having to scramble for auditions, nervously waiting for a call back, panicking if they did well in the audition room. Many were left wondering “did I mess up?”, or “did they like me?” But more importantly they thought, “did I book the job?”, “when will they call?” and “I need to pay this expensive rent!” It’s not an easy industry. It is one of the most glamorous, yet one of hardest industry to break in to. But once you’re in, it’s fun! You can do it. If you really seek it, then it has no choice but to seek you. Just don’t lose yourself while on the verge to find your way there. Don’t allow any agency to make you feel as if they’re doing you a favor by finding you work. You’re an asset to them and they need you as much as you need them. Don’t allow anyone on site to make you feel less of yourself. You can always walk away and God will always provide the right gig for you. Always remember that. Good luck and I hope you make it!

 

If you read this, tweet me @KeekeKawaii and let me know how your audition went! Xo!

 


About the Author

Keeke is one of NYC’s most booked spokesmodel who has represented some of the world’s largest brands from Nike to Microsoft. But that is not all there is to her. She’s talented in the arts by doing voice overs, acting, and a linguist who speaks 5 languages and is constantly trying to learn other languages along the way. She’s a mentally strong female who has overcome traumatic events in her early life as well as neglect as a child. Escaping an abusive relationship with no family present to support; she developed an unbreakable force of strength which lead her to the ability to read people’s energy and intentions very well as she had to do this in efforts to protect her heart from disappointments which she had previously encountered. Due to her life’s experiences, she was hastened to become this independent young lady making it in NYC. Now, Keeke Kawaii, born Keema Kelley, has become an infectious individual possessing an aura that attracts people from all walks of life and won the hearts of many! Keeke’s philosophy and deep internal desire is to encourage everyone despite their background and past experiences. She strives to uplift them from any negative thoughts, despite what they were told by anyone in the past or present. She wants her life to be a blessing to those she encounters!

Executive Briefings: From Dropbox to Fitbit – On the Cutting Edge of Emerging Technology

Thomas White, CEO of the C-Suite Network, hosts Executive Briefings. The online event brings together top thought leaders to provide insights into the most pressing challenges of being successful.

He would like to introduce Erick Schonfeld, a founding partner of Traction Technology Partners. Erick is a pioneer in understanding how new technologies both arise and how they impact our life. Shonfeld has worked with start-ups his entire professional career as a technology journalist, a start-up event producer, and founder of many companies.

In fact, he’s the co-founder of TouchCast, leading interactive video platform, and a partner at bMuse, a start-up studio in New York City. He’s also the former executive producer of the DEMO conferences, as well as the former editor–in-chief of TechCrunch.

Mr. Shonfeld discusses topics such as:
– Is Technology the Right Career Path? How Do You Know?
– Finding Hidden Companies to Make a Huge Difference
– Artificial Intelligence – How Chatbots Effect User Experience
– and more!

For more on this article, please visit this link: http://bit.ly/HuffPost_ErickS

 

 


The C-Suite Network is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.

 

Executive Briefings: What It Means to be an Authentic Company

Thomas White, CEO of the C-Suite Network and host of the nationally-syndicated radio program “Business Matters,” hosts Executive Briefings. This online event brings together top thought leaders to provide you, as a business leader, insights into the most pressing challenges you have in being successful at your work.

 

This week’s guest is Randy Garn, Chief Revenue Officer of Skipio, and founding member of Hero Partners, a partner of the C-Suite Network. Garn has also founded companies such as Prosper, Education Success and several others. As a tremendous philanthropist, it’s not enough to just do business. Garn uses his knowledge to give back and share his insights with others. He’s been awarded Entrepreneur of the Year by Ernst & Young, and Top 40 under 40 Entrepreneur among numerous other awards.

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Thomas and Randy discuss the challenges of common sense, how to set yourself apart from the competition and build a solid authentic experience with your customers. Read more here: http://bit.ly/HuffPost-Authentic

 

 


The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.

 

The State of Today’s Media Landscape – C-Suite TV Discusses

The State of Today’s Media Landscape, the 2016 Election and The Effects of Brexit; C-Suite TV’s Executive Perspectives October programming talks about the changes in today’s media landscape and Ireland as one of the most business friendly economies.

NEW YORK, NY–(Marketwired – Oct 25, 2016) – Executive Perspectives, one of the top online business shows on C-Suite TV, has announced its October programming. Executive Perspectives will feature one-on-one interviews with Nancy Gibbs, Editor-in-Chief, TIME and Barbara Jones, Consul General of Ireland in New York.

Nancy Gibbs, Editor-in-Chief of TIME, talked about a number of issues surrounding the media today — among them, the importance of constantly having to evolve, producing premium content, the state of the 2016 election cycle, and the public distrust of institutions, including the media.

TIME was founded in 1923 by Henry Luce, a visionary and media and digital disruptor on his own right. Since then, the magazine has gone through several transformations, including going from an American institution to a global one and from print to digital. Their steady approach to creativity and storytelling have been stalwarts in the publishing industry and this is reflected in how they reach their audience, the quality of the content they provide and their investment in the next generation of journalists. Gibbs says this is an “expensive investment, but we believe in it.”

She also addressed the current public distrust of the media that has risen during this highly charged political climate. Gibbs believes many journalists enter the profession with a certain level of idealism, one that makes them shine a light into dark corners and expose corruption and injustice, but the level of distrust remains. She believes part of that distrust in institutions like the media, churches, and financial entities are a direct result of people becoming disappointed when democracy doesn’t work for them or fails to make their lives better.

Regardless of all the changes taking place, TIME plans to continue evolving and investing in the next generation of journalists in order to remain on the cutting edge.

Barbara Jones, Consul General of Ireland in New York, talked about the relationship between the United States and Ireland, the impact of Brexit on the Irish people and what the recent ruling against Apple in regards to taxation means for future business investments.

According to Forbes, Ireland is one of the most business friendly environments in Europe. That, along with access to the European market, a corporate tax rate of 12.5% that they control and a strong ROI, makes Ireland a prime target for those looking to conduct business overseas. Jones describes the U.S./Ireland transatlantic and economic relationship as “the most integrated and globalized relationship” both countries currently have, being matched job for job, pound for pound, and dollar for dollar.

Jones also talked about the impact Brexit might have on the only remaining English-speaking country in Europe. She expressed great confidence in the financial services industry being fully prepared to handle any surge in business, despite competition from Brussels, Amsterdam, Frankfurt, and Paris. On the negative side, a Brexit could increase the risk for tariffs and borders, since Northern Island is part of the United Kingdom.

She also addressed the recent ruling that ordered Apple to pay billions in taxes, calling the European Union Commission’s decision “inherently flawed.” She quickly pointed out that Ireland develops their own tax code and Parliament voted on it, and that perhaps a different forum, such as the OECD (Organisation for Economic Co-operation and Development), might be better equipped to handle any future taxation issues.

All episodes of Executive Perspectives are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business executives a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“I was able to interview these two women who offered great insight on a number of very topical issues, such as the state of the media, the high level of public distrust of institutions and the impact of Brexit on the global economy,” Hayzlett said. “Nancy Gibbs and Barbara Jones offer a unique understanding on issues that directly, and indirectly, affect a large portion of industries. I think our audience will benefit greatly from this month’s programming.”

For more information on TV episodes, visit www.csuitetv.com.

 


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

Building a Great Email List – Tips from Top Marketers

Email is the dominant marketing channel for both business-to-business and business-to-consumer marketers. But successful marketing via email depends on having an email list full of good-quality addresses. This new guide by Adestra will review winning strategies used by both business-to-business and business-to-consumer colleagues. Having both perspectives in a single document is important, because we believe strongly that each side of the aisle can learn from the other.

B2C marketing historically has been more about quantity – getting more names on the list and sending messages to the widest range of people.

B2B is more about qualifying leads. We want to wash out those who aren’t really interested in our products and services, and focus on the ones who do.

B2B marketers often struggle with something B2C marketers have mastered: adding a human voice to their emails and understand what makes email appealing and valued in the inbox. Conversely, B2C marketers can learn from their B2B colleagues about better marketing through lead generation and qualification and using automation to keep customers moving along on their brand journeys.

There’s plenty for both B2B and B2C marketers in our findings. So, let’s get to them!

To download full whitepaper on this, please fill out the following information:

Marketing Espionage: Spy to Dominate Online

By Heather Lutze, CSP,  Master Trainer, Findability University, CEO, Findability Consulting & Speaking

 

Shoe phones, cones of silence, British sports cars, and intelligence gathering is not just for James Bond and Mr. Gadget. Let’s put on our trench coats, grab our briefcases and start to SPY. This mission is yours if you choose to accept it.

 

As speakers, we are pulled in a thousand different directions to market ourselves and build a brand. However, when meeting planners and potential clients search for us, they may not necessarily know us by name. Instead, they seek a desired outcome for their event. With a sea of speakers and so many variables, meeting planners turn to Google for answers. Our greatest marketing challenge is to know intimately what the client needs, what keyword phrases are important to THEM and also how we see ourselves.

 

What is Findability?

 

After working with many speakers for years, I can tell you that “speaker” keywords like “keynote speaker”, “business speaker” and other variations are just the tip of iceberg for the clients use for their searches. We often create websites, blogs and social content based on how we see ourselves and not what problem the client needs resolved. They are turning to a robot for solutions. We need to appeal to the robot AND the human to be truly findable. I call this “Findability” or industry experts call it SEO (Search Engine Optimization).

 

I want to challenge you to think differently. Let us take a proactive approach to marketing and see if we can figure out what is inside the mind of your IDEAL online searcher. We often guess at what might work for online exposure and guessing is expensive! The ONLY way to STOP guessing and to know for sure what your customers are doing is to SPY on them. Don’t worry, all the tools and tricks I will show you are ethical, legal and everyday practice for Internet Marketers. These tools have been my secret Spying Tool Kit to outsmart the competition online and win new business. I am thrilled to share with you the best Findability tools anyone can use…no geek knowledge required.

 

 

OK, let’s get to work. Fill out this form below so you can implement the recommendations as you read this article.

 

 

SPY ON YOURSELF: GRADING TOOLS

Spy On Your Own Website to Establish a Baseline.

 

Your Website: ____________________________

 

MARKETINGGRADER.COM: This tool will give you a WIDE perspective of your current website and a quick assessment of the key attributes search engines expect of an authority web presence. Remember that search engines covet their search results. They only want to put the best of the best under keyword searches based on blogging, social engagement, lead generation and other key factors. NOW RUN YOUR SCORE. Once you write your score down, scroll down the page for detailed recommendations on how to improve your score.

 

 

YOUR SCORE: ___________________

 

WOORANK.COM: This is my biggest secret weapon. This site is a real “nerd” moment as it provides a free 15-page SEO report on all the improvements you can make on your site for better Findability. Run this report, save it as a PDF and give it to the webmaster in your life. Walk through the report and see how much of the “red” you can eliminate from the report. If you manage your site yourself, review the document and make the suggested changes.

 

 

YOUR SCORE: ___________________

 

 

EXTRA CREDIT: Check out WORDLE.NET OR TAGUL.COM. This word cloud tool is nothing special – there are a million of them online. However, if you use it correctly, you can tell how search engines interpret your site and what keyword phrase is most relevant. Copy and paste ALL your homepage content into wordle.net and run the tool.

 

 

The BIGGEST word on the word cloud is the MOST REPEATED keyword on the page. Search engines want to rank the pages that are most relevant by keyword phrase. Circle the biggest keyword on the page, the second biggest and so forth. Now you can see how search engines interpret what your homepage is about. If the biggest word on the page is your name, you may want to consider other phrases (besides your name) for which your homepage should rank. Or you can do this on a competitor’s site too.

 

 

SPY ON YOUR COMPETITORS: WHAT ARE THEY UP TO?

 

 

COMPETITOR #1: WWW.____________________________.COM

COMPETITOR #2: WWW.____________________________.COM

 

 

SEMRush.com: This is a great tool to see exactly what keywords you currently rank under in search engines, as well as your how your competitors rank. Go ahead and run a report for your website. You will get a treasure trove of data on yourself including keyword positions on a search result page, searches per month and any trending for that phrase. Warning: This tool will let you run a single report before asking for your credit card. You can get around this by using different browsers to run more than one report. You are going to love this tool since it offers tons of great insights in a format that’s easy to understand.

 

 

ISpionage.com: This tool is free and you can run as many reports as you like. I have used it for years to perform competitive analyses. Type a competitor domain name into the tool to discover what keywords they rank for and exactly what they are doing to achieve this rank. This is like reverse engineering what your competition is doing and you can glean a strategy that is either aligned with them or different. Remember, just because you think they are competitors offline, does not mean they are a competitor online under a particular keyword phrase. We want to become findable to meeting planners that DO NOT know us but should.  EXTRA CREDIT: Check out KeywordSpy.com. which is another great intelligence tool.

 

 

SPY ON YOUR CUSTOMERS: TAP THE PSYCHE OF THE SEARCHER

 

 

ADWORDS KEYWORD PLANNER: Some of you may know this tool if you run a paid search campaign (PPC). If not, this is the best tool by far to get keyword ideas. Visit Adwords.Google.com, setup an account, and use the keyword planner. Even though you have to enter a credit card number, there is no fee for opening the account and you do NOT have to start a campaign. Just use and abuse the keyword planner to discover your ideal keywords.

 

 

Remember, you want keyword phrases that are 2 – 3 keywords long such as. “Social Media Expert”, “Business Keynote Speaker” or “Leadership Team Training”, etc. Try to be as specific as possible. Create a list of all the keyword phrases you would like to rank for in search engines. Consider creating content based on these keywords for blogs, social media, or web pages. This tool gives you monthly search volume for each keyword phrase. Pick keywords that have over 250 searches per month to gage if writing content based on the phrase is worth your time.

 

 

SPYFU.COM: This is a great intelligence gathering device. They have a number of valuable tools such as the Kombat tool to “fight” with your competitor (your domain verses their domain), and it breaks down the websites piece by piece. They also have a keyword tool called SmartSearch. Here you will get search engine data from Google, Yahoo and Bing search engines. Play around and run some reports to get helpful keyword ideas, as well as understand why that pesky competitor ranks for a particular keyword phrase and you do not. They have so many great offerings, it’s worth setting up a free 30-day trial.

 

 

Have fun playing with these tools. Rip this page out and keep it handy for the next time you see a competitor ranking under a sought-after keyword phrase. Use this Spying Tool Kit to dive into what they are doing, discover what keywords they are using and how you can compete with them in search results. This message will self destruct in 10 seconds.

 

 


ABOUT THE AUTHOR

Heather Lutze, CSP is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and Findability University workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Her new book Marketing Espionage: How to Ethically Spy on your Competitors and Customers to Dominate Online is due out Fall of 2014. You can visit heather at findability.com.

Restoration and Growth Through Branded Community

by Shawn M. Miller

 

What if you could ignite a reboot and repair in your culture? Today, consumer culture is overwhelmed and divided by a distrust in companies. This results in companies believing they need to coerce and convince customers, making marketing expensive and ineffective. Let’s discuss the restoration and growth of brands through the branded community.

 

The cycle continues within each business.

• Employees don’t trust employers.
• Employers believe they have to control and cajole employees. And so, talent is hard to find and good employees are hard to retain.
• Supply chains are hammered with heavy handed tactics and laden with controls to combat lack of trust.
• Stakeholders struggle to get paid and manage combative companies.
Result = rising costs, stress, and negative company cultures

 

The overall result is a pervasive business climate of Us vs. Them. “Combat” with customers, employees, vendors, and stakeholders. This is unhealthy, unpleasant and unsustainable for the business and everyone dependent on the business. We all feel this, we all see it, and we’re all upset about it. But what can we do? While ethics and corporate governance are valuable there is another way to change this combative mindset through a tactical shift away from Us vs. Them, to a We Culture of community organized around a shared passion for your market.

 

For quickest impact, I’ll begin with marketing and your relationship to your greatest asset, your customers. By community, I don’t mean everyone following you on social media. My definition of a community is when the participants are empowered with ownership and engaged in real action for mutual benefit. There can be no command and control from a central source at your company. The community is also not strictly limited to the specific scope of your company but is passionate about the context in which you operate. Attempts to control will cause failure or limited success.

 

Don’t think On/Off Switch, think Volume Knob

Your job is to turn up to 11 the natural passion of your customers, employees, and stakeholders. You will need to champion this culture shift internally. This is not light-weight work, but it’s possible, and you can do it! In order to build this community you’ll need a brand advocacy strategy. Here are some benefits of building a strong advocate community.

 

The New Face of Your Brand

Your brand community will be organized around shared passion and you’ll ensure a positive culture for restoration through content co-creation vs. combat. What will your community co-create? Whatever they want!

 

Don’t worry, that doesn’t mean you lose control; you never had control. That was an illusion. Your marketing department has been trying to understand and communicate ‘what they want’ all along. The difference is now you’ll simply allow customers to reveal it!

 

This is where the business magic happens and where you’ll get the resources you’ll need.

 

This will create the finest pull marketing program you could dream of, as your engaged community will invite participation in a more influential way than you ever could. The result will be customers, employees, and stakeholders driving an authentic brand advocacy movement which fuels sustainable growth at almost no cost: A self-feeding and highly efficient community driven by a wave of authentic engagement and attraction. This influence grows exponentially and will quickly out pace even the finest 1-to-many campaigns.

 

The result to your business will be an ignition of passion, a release of pent up energy, about the market in which you serve and the purpose for which you exist. This cultural shift will trigger a reboot and repair to the combative mentality with consumers, employee relations and talent attraction, and supply chain struggles.

 

This is an opportunity for your company to be a cornerstone of change in the greater community in which you live, work, and play. Take it!

 

If you’d like to learn more about building an advocate community and transforming your business pick up my book “The New Face of Your Brand” available on Amazon.


ABOUT THE AUTHOR

Shawn M. Miller is an Entrepreneur, Investor and Advisor with over 20 years of international business experience specializing in marketing, customer service and training. As Chief Experience Officer at Smync; Shawn is leading development of User Experience on both the brand and the customer side of Smync hosted Social Brand Advocate Communities. Connect with Shawn on LinkedIn, on Twitter @ShawnMMiller, or on Snapchat (theshawnmmiller).

 

Stuck in Networking Hell? 3 Steps to Create Connecting Nirvana Instead

By: Joyce Layman

 

“Not another meeting…”

This has become the mantra for every corporate suit whose schedule is bursting with appointments, but networking is just as stressful. You spend your entire day meeting and greeting, exchanging business cards, and planning to email just about everyone in the cluster of states surrounding you. It’s looking like a busy week, and you’re ready to pull your hair out just thinking about it.

There are other things you could be doing instead of attending another boring event and meeting the same people again. Whatever the reason, you’d better hope there’s a Starbucks nearby so that you can load up on caffeine; you’re going to need it.

 

Why Do We Hate Networking?

 

A University of Toronto study by Professor Tiziana Casciaro found that working adults who participated felt “demoralized” when attending networking events due to the self-promoting and self-serving behaviors they had to show. However, senior partners that had been promoted to their positions due to high attendance at several networking events viewed the events in a much more positive light.

Just for the record, networking doesn’t always mean attending an event. There are other ways to forge relationships. It’s time to stop networking and focus more on connecting. By following these three steps, you can turn networking hell into connecting nirvana.

 

#1 – STOP TALKING BUSINESS!

 

Think back to the last event you enjoyed (hopefully there have been several!). It doesn’t have to be a networking event; it can be an outing with family and friends, a holiday party or sweatworking activity Whatever the event, you were relatively at ease and enjoyed the time you spent there.

Conversations you had at these events felt natural and pleasant because there was no pressure to make a sale or snag another client. When the pressure is off, we tend to let our conversations flow without the hesitation we normally feel at networking events. The trick is to stop thinking of it as a networking event and more of a chance to make a connection. It doesn’t have to be all business all the time. Meaningful connections start with a meaningful conversation.

 

#2 – GET OUT OF THE OFFICE

 

Your best connections can happen outside of a networking event. You don’t always have to hold meetings in an office or professional setting. Depending on who you are meeting with and what the goal of your meeting will be, you can adjust your settings to somewhere more comfortable. Obviously, if you’re going to be talking about something private, you’ll need a quiet space to discuss business.

I’m not saying you have to use the coffee shop for every meeting, but you should intentionally plan a meeting there once or twice a week. What’s even better is blocking your meetings so you can introduce the person you are meeting with to the one who is leaving. This could be a referral partner, potential client or someone you’re interested in exploring business opportunities with. If someone you know walks in, make an introduction.  Opportunities like this aren’t possible if you’re stuck in an office.

 

#3 – THINK SOCIAL

 

When it comes to networking, a lot of people tend to forget about social media. Social media is a great way to connections for both personal and professional use and was my ticket to making some of my most valuable connections and expanding my personal brand.

The key is using it strategically. It’s like one big game of “Six Degrees of Separation.” Social media gives you the opportunity to connect with potential referral partners and clients who are on the same platform you are. Depending on which platform you’re using, there are different ways to connect. If you’re on LinkedIn, you can send them a customized invitation to connect. Twitter may simply be a matter of following them and retweeting their content to get the conversation started.

If it’s Facebook, for example, who are the friends that you haven’t talked to in awhile or could be a beneficial connection in business? There’s no time like the present to reach out. Set a goal of reaching out to at least one person a week to reconnect. It’s amazing how taking a little time each week can expand your network.

 

Connecting Nirvana

Remember – networking doesn’t just mean attending an event and doesn’t have to be a mini version of hell either. Your connecting advantage can be achieved with a few simple, easy-to-follow steps. After all, it’s not rocket science.

• Stop talking business and just start talking!

• Get out of the office and find the right meeting place.

• Think social.

Why wait to start connecting? You can connect with me on Twitter @joycelayman, Facebook and LinkedIn. There’s always old-fashioned email too for questions and feedback.

 


About the Author

As a former wallflower in the world of business networking, Joyce’s passion is inspiring people to step out of their current habits and into the new opportunities and possibilities that are already surrounding them. Leveraging extensive training and experience in the science of mindset and the art of business connections, she provides the one-two punch that gives her clients an advantage over their counterparts and their competition.

As an in-demand national speaker, high-energy workshop developer, and facilitator, 2013 TEDxUMKC presenter, Joyce works with companies and influencers who have some of the pieces but haven’t been able to create a holistic strategy that leverages their expertise, capitalizes on their strengths, and unleashes the power of their network.

Where’s The Melody?

by Deborah Johnson

 

Wayland Pickard, a music colleague of mine, was famed pianist Roger William’s neighbor. William’s biggest hit was the song “Autumn Leaves,” the only piano instrumental to reach #1 on Billboard’s popular music chart. It sold over two million copies. At Roger’s front door was a large carved wooden Indian. The Indian’s right hand was at his forehead, shading his eyes from the sun, squinting to see some far-off object. When Williams asked what he thought the Indian was looking for, Wayland was at a loss. Roger said, “Where’s the melody?”

 

Even though that incident happened some years ago and Williams died in 2011, that phrase has stayed with me. “Where’s the melody?” applies not only to music, but to speaking, to writing, to leadership and to content in general. With the number of blogs, tweets, pings, videos and training programs, it is a question most leaders, speakers and writers should constantly ask themselves.

 

Regurgitated Melody

It becomes easy, especially after some years, to regurgitate the same material over and over again rather than work and craft a melody or message that is fresh, memorable and sticky. I was told by a client that a pianist played Elton John’s “Your Song” over and over again in the background for one of his events, thinking it didn’t matter much as no one was listening. Apparently it did matter, as that pianist wasn’t hired again.

 

I hear comics inserting every expletive imaginable and expounding on personal body parts to get quick laughs. Those comics using those shortcuts, sacrificing wit and craft, are by example, training a new generation to do the same. Where is the true humor? The story line? The content? As some speakers and authors take shortcuts, I have taken on the personal challenge to not take shortcuts where it really matters in my work. My goal is to help others get unstuck, giving them tools to move forward with realistic goals in life and business. If I have regurgitated content played over and over again, like a song stagnant and lost in background noise, my message will be watered down and weak.

 

How do you unearth significant content or create a memorable melody? There is no sure-fire way or formula. The main foundational ingredient is always hard work and discipline, enhanced with creativity and excellence.

 

Today, to find your niche or focus area, there are more coaches than clients touting their methods. A good coach is extremely valuable, and I encourage that assistance. However, there are basic initial commitments every leader, artist, author, comic or entertainer should make.

Commitment To Quality Melody, Message or Material

One of the most difficult challenges is to cut down content to be pithy and memorable. I have written full stage musicals where I have had to cut pages, songs and full sections to make the story move along quicker on a stage. It’s very difficult and I speak from experience that it takes many midnight hours of crafting. That same principle applies to speeches and books. What’s the heart of the message? Is it memorable? Is it applicable? Commit to quality content.

 

Commitment To Effective Communication

Communicating effectively takes creativity and work. Find ways to communicate that will inspire and keep your audience interested. Some are gifted with the ability to captivate an audience with only their personality, voice tone, style and presence. However, most would do well to use the visual and media tools available to communicate to an audience with ever diminishing attention spans.  Commit to excellent communication.

 

Commitment To Doing What It Takes

“It’s good enough,” is no longer good enough. There is too much competition! What will make you stand out to where you won’t be ignored any longer? Being great doesn’t just depend on great content, but going to the edge of your abilities and developing something that is unique; something that is yours alone. You may get away with being a copy-cat for awhile, but it doesn’t last. Commit to doing what it takes to be great.

 

If you commit to quality content, communication and doing what it takes to be great, you will have an answer for William’s question, “Where’s the melody?” Your content, your communication and your greatness will be your unique melody. The song is now within you, ready to be shared with the world!

 


ABOUT THE AUTHOR

Deborah Johnson helps others get unstuck, ridding bad mental code to reach realistic goals. Deborah is an award-winning entertainer with deft piano and vocal skills and uses those skills, when appropriate, in her speaking presentations. She has performed on many stages around the world as well as served as a first-call pianist for Disney for over twenty years. With a Masters Degree, she has taught every level through graduate school, receiving many awards for her innovative methods and abilities. Up for multiple Grammy Awards, Deborah is a prolific writer of musicals, songs and books. She is able to successfully help others reach their goals with proven principles gleaned from her expansive training and research.

Pink Petro™ Brings C-Suite Closer to Members with New Partnership

Pink Petro has announced a partnership with the C-Suite Network, the largest community of business executives in the United States, to make the C-Suite more accessible to women.

 

“These are people I see our executives building relationships with,” said Katie Mehnert, founder of Pink Petro. “My goal is not to just network women with each other. Our intent with C-Suite is to give senior and rising execs in energy—women and men—accessibility and resources they wouldn’t get in the energy silo.”

 

The C-Suite Network focuses on providing growth, development and networking opportunities for business executives from companies with annual revenues of $10 million or greater. Its advisory board includes leaders from GE, Dunkin Brands, Schneider Electric and Facebook.

 

“We think [our partnership] will help Katie and people like Katie to succeed,” said Thomas White, cofounder of the C-Suite Network. “We want to see women move to the C-suite.”

 

Partnership Perks

Through this partnership, Pink Petro’s executive members, who comprise about 10 percent of the 1,600-plus members, are now eligible for membership in the C-Suite Network. And, soon, all Pink Petro members will have access to articles and resources CEOs and VPs are reading about and implementing in their businesses.

 

Read more here: http://bit.ly/PinkPetroPartner

 


About C-Suite Network

C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above.

C-Suite Network brings leaders together through C-Suite Collective, a private online community for executives. C-Suite Network also offers invitation-only conferences held three times per year, custom-tailored content on the C-Suite Network blog, C-Suite TV, C-Suite Radio, C-Suite Book Club, and educational programs from C-Suite Academy.  Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.