Entries by shannoncerrigone

What is the Name of My Game?

By: Daniel T. Bloom Every day our organizational management is confronted with the rush to Big Data and its impacts on organizational metrics. However, this rush is failing to understand one critical factor in making a decision.   THE SCENARIO Consider this:  It is a dreary, overcast day and so you decide to go to […]

How Do You Eat An Elephant?

By Dr. Tony Alessandra Question: How do you eat an elephant? Answer: One bite at a time! Successful people break large tasks into smaller ones. I use the word chunking to describe this process. For instance, when I landed a contract to write my first book, Non-Manipulative Selling, I had six months to write it. […]

Why Customer Service Training Is the Ultimate Differentiator

  By: Adam Toporek We live in a world of incredibly sophisticated tools and techniques for designing customer experiences. Comprehensive big data, detailed customer personas, and extensive customer journey maps are just some of the tools organizations use to imagine and create best-in-class customer experiences. Yet, too much of the work done in the C-Suite […]

Email Should Lead the Pack on All-in-One Marketing Platforms

By: Ryan Phelan, Vice President of Marketing Insights, Adestra Inc. At a recent conference, I talked with a marketer whose company sends marketing emails through an all-in-one platform. “Why do you do that?” I asked. “Because it’s part of the marketing automation package we bought,” he replied. “It’s all part of one platform.” “Is it […]

The Business of Innovation, Staying Relevant, and the Nostradamus of Marketing: C-Suite TV’s Summer Kick-Off Features Interviews With Leading Executives Working to Bring Their Companies Into the Future

NEW YORK, NY–(Marketwired – Jun 14, 2016) – Executive Perspectives, one of the top online business shows on C-Suite TV, has announced their early summer programming. Executive Perspectives will feature one-on-one interviews with Beth Comstock, Vice Chair, GE, Joe Hart, President and CEO, Dale Carnegie Training and Faith Popcorn, Founder and CEO, BrainReserve. Beth Comstock, […]

Getting Minorities On Corporate Boards: More Work Ahead

By Jill Griffin – Author of the new book, Earn Your Seat On a Corporate Board New York Times reporter, Elizabeth Olson, shares stats that reflect the “still lagging” indicators on efforts to diversify America’s corporate boards. Here’s a few highlights from her insightful “Barriers to Boards” article: ·     While 399 new directors were selected for […]