The Neurochemistry of Power Conversations

Leaders Who Activate Trust
By: Judith E. Glaser MS, MA, Marcia Ruben, Ph.D., Sandra Foster, Ph.D., & Debra Pearce-McCall, Ph.D.

 

Executive Summary

This distinctive blog post highlights the actions a boss can choose to directly impact their own neurochemistry, behaviors and expressions that promote a climate of trust and encourage co-creation among the team. The reader will discover straightforward explanations of the interplay of two crucial hormones – ‘oxytocin and cortisol’, supported by the latest research on the neuroscience behind conversations. The terms up-regulate and down-regulate clearly guide a boss in establishing the conversational intelligence that benefits partnerships, teams, business units, and can be socialized within an entire organization.

 

You will recognize this familiar situation: The boss has gathered all the teams reporting to business unit heads, including you, for a meeting. The boss wants everyone to “brainstorm” ideas that will eventually result in a major shift in your organization’s product focus. You dread this encounter. Your boss dictates the format of the meeting and how the discussion will be handled by speaking only to his favorite Business Unit Heads. He excludes other groups with his judgmental comments, even though he is well meaning, and wants to move the company past stagnant sales and poor customer feedback.

 

Put yourself in the shoes of one of the leaders who is being overlooked as part of the ‘inner circle’.  You know you have to be at the meeting, and although you have a terrific idea to suggest you again remind yourself not to speak up. You know from past experience the likelihood is high that your boss will sarcastically belittle the recommendations that come from your group. Your colleagues are encouraging you to speak up but you feel truly threatened. You expect that your boss will just exert his influence of “power-over” everyone and he’ll run his own agenda and your opinions will not be received very well – if at all. You feel very unsettled and anxious (your heart is pounding and you have a knot in your stomach) and this seems to override your intuition that your idea would be an important contribution.

What’s going on here? You have a good idea; your colleagues support you bringing it up; and yet when you anticipate or encounter a “power-over” boss, you shut down. Many people react to “power-over” communications by going into some version of fight, flight, or freeze, because they are experiencing a threat. Our body’s neurochemistry is activated first unconsciously (Liddell et al., 2005), and then consciously, by our perception, and fear, that our competence, or even our very being, is under threat.
The Neuroscience of Conversations

At our CreatingWE Institute, we have studied what is going on behind the scenes and in our minds when we engage with others in conversations. Our nervous systems are constantly evaluating the environment and making internal neurochemical adaptations that impact our range of feelings, thoughts, and behaviors – and most of all impact our conversations.

 

This automatic and out-of-awareness process has been termed “neuroception” (Porges, 2003) and describes the instant reading of cues and corresponding physiological shifts to neural states that support safety and healthy connection and conversation with others (associated with producing more oxytocin), or those neural states of defensiveness, or immobilization where unhealthy conversation is almost inevitable (these states are associated with higher levels of cortisol).

 

The quality and the impact or potential of the meetings we attend are affected by the neuroceptions of all the participants. Even having memories of “power-over” comments – which are often experienced as a disregarding tone of voice, and a felt sense of exclusion – can create a nervous system response to these feared future threats while simply anticipating the next meeting. And since we are social beings, automatically responding to perceived cues of relational safety or danger, we are very likely to carry this feeling and anticipation with us into the next meeting, influencing how we show up, how we influence and what we take away as our ‘beliefs’ and our ‘judgments’ about what ‘is true’ and ‘what will happen next’.

 

When we are connecting with others in non-judgmental ways, we are exercising higher levels of Conversational Intelligence® and a healthy balance of our connecting neurotransmitters emerges within us – including oxytocin, the bonding hormone.  When we feel we distrust others, and are not connecting in a healthy and non-judgmental way, we see an elevation in different hormones, for example, the neurotransmitter cortisol, considered the stress hormone, is secreted – and we may activate more cortisol by having the ‘self-appraisal or self-talk’ that we will be judged as wrong, or worse as stupid and not valued (Thagard & Wood, 2015).

 

Impact of Cortisol

Elevated levels of cortisol can exert a detrimental effect on the prefrontal cortex which mediates judgment and decision making, thus interfering with our ability to think clearly and express ourselves with confidence (Diorio, Viau, & Meaney, 1993), just when we need to do so most. Just the act of imagining ourselves being criticized publicly, in front of colleagues, elicits fear and a neurochemical shift. When we feel threatened and our thinking brain closes down, we are in what Daniel Goleman (1995) labeled an “Amygdala Hijack.” The amygdala (which alerts us and in this case signals “be afraid!”) exists in an ongoing dynamic interplay with the prefrontal cortex, the evolutionarily newest, and front and center areas of our brains, essential for our best work. Just seeing a face that we perceive as untrustworthy can trigger even higher levels of cortisol and amygdala activation (Said, Baron, & Todorov, 2009). The team member, the boss, and the organization all lose when a good idea gets lost due to an amygdala hijack!

 

So what, Now what!

Leaders like the boss described invariably mean well. They are action-oriented and have been rewarded for getting results. As they have moved up the ranks, they take their go-getter behaviors with them and can become bosses that exert “power-over” rather than “power-with” behaviors as they engage with their organizations. Unwittingly, they shut down the creativity and ideas of their team, and they sabotage the results that they so desperately want to create with others. Team members with good ideas stay silent. The team can feel stuck, stagnant, or destructively competitive.

 

From Power-Over to Power-With

What can a leader do to transform this dictating or “power-over” stance to a “power-with” environment, one in which team members feel safe and feel free to offer their ideas even in challenging meetings or other workplace conversations. When leaders and their direct reports work together to ‘down-regulate’ fear and distrust, and ‘up-regulate’ ‘appreciation and trust’, everyone’s internal environment and chemistry shifts and the conversational environment feels safe, so the prefrontal cortex opens up – enabling what we call Co-creating Conversations®– which foster co-creating solutions amongst the team.

 

Taking Next Steps…

  1. Leaders can start by understanding how their interactions with others activate neurochemistry – and how neurochemistry triggers emotions and impacts how we make decisions, how we engage with others, and the quality and effectiveness of what we can accomplish with others.

 

  1. Next Leaders can understand how to up-regulate Oxytocin and down-regulate Cortisol: Let’s focus in on two key neurochemicals that reflect whether people are feeling stressed and defensive, or whether they are feeling safe to engage. The hormones called cortisol and oxytocin work in balance almost like a seesaw, corresponding to stress or a positive state, respectively (Heinrichs, Baumgartner, Kirschbaum, & Ehlert, 2003). Both a leader’s stance and their behaviors can increase (up-regulate) cortisol and decrease (down-regulate) oxytocin when those around the leader feel stressed (McEwen, 2006).

 

  1. Next, Leaders can intentionally shift a fear-based environment to a co-creating environment: Research evidence suggests that a leader’s behaviors can also decrease cortisol and increase oxytocin (Zak, Kurzban, & Matzner, 2005). In a review of oxytocin research, Carter, Harris and Porges (2009) summarize that research suggests oxytocin not only supports our social engagement, it decreases fear and even increases stress tolerance, expanding the neuroception of safety.

Leaders who understand the shifts they need to make, to elevate Conversational Intelligence in their relationships and teams and organizations, are the ‘game changers’ of the future.

 

We are at a time in our evolution, where we now know how to activate the healthiest, and most powerful states in others…. Not only can this influence our meetings, it can influence how we think together, behave together, and influence together, whether we are in a meeting, or in any difficult conversation about to happen.

 

How can leaders activate trust?

Think back to the example at the beginning of this blog—the team member with the excellent idea who was afraid to speak up because of a boss that demonstrated power-over behaviors. In this example the impact of ‘judging others in the room’ resulted in an increase in cortisol, and the loss of a potentially golden idea. The authors have all had the opportunity to coach such leaders. We find that when they understand the basics of the brain and neurochemistry, and how to both down-regulate cortisol producing behaviors, and also up-regulate oxytocin producing behaviors, incredibly powerful and significant changes occur not just in one leader  – but also in whole teams and organizations!

 


 

Judith E. Glaser is CEO of Benchmark Communications, Chairman of the Creating WE Institute, Organizational Anthropologist, and consultant to Fortune 500 Companies and author of four best- selling business books, including Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results (Bibliomotion). Visit www.conversationalintelligence.com; www.creatingwe.com; email jeglaser@creatingwe.com or call 212-307-4386.

Marcia Ruben, Ph.D., PCC is the President of Ruben Consulting Group, a San Francisco Bay Area firm that specializes in executive leadership development. Dr. Ruben is also the Chair of the Management Department at Golden Gate University and teaches graduate level, practitioner based courses in leadership, team dynamics, management, and executive coaching. She was awarded the Russell T. Sharpe Professorship for 2016-2018 and is focusing her research on leadership and neuroscience.

Debra Pearce-McCall, Ph.D., LP, LMFT provides personal and organizational coaching that integrates mind, brain, and relating, and is a Senior Consultant for the Creating WE Institute. Dr. Pearce-McCall helped found the Global Association for Interpersonal Neurobiology (IPNB) Studies as well as the first graduate certificate program in this cutting-edge field at the intersection of psychology, neuroscience, and human systems; she focuses on IPNB applications for leadership and organizations, adult well-being, healthcare, and ethics.

Sandra Foster, Ph.D., PCC is a business coach and peak performance psychologist who works internationally with global organizations as well as US based technology and energy companies. She received her doctorate at Stanford University where she served on the regular and adjunct faculty. Since 2001, she has been a member of the senior faculty of the College of Executive Coaching.

 


References

Carter, C. S., Harris, J., & Porges, S. W. (2009). Neural and evolutionary perspectives on empathy. In J. Decety & W. Ickes (Eds.), The social neuroscience of empathy (pp. 169-182). Cambridge, MA: MIT Press
Diorio, D., Viau, V., & Meaney, M. J. (1993). The role of the mdial prefrontal cortex (cingulate gyrus) in the regulation of hypothalamic-pituatary-adrenal response. Journal of Neuroscience, 13(9), 3839-3847.
Goleman, D. (1995). Emotional intelligence: why it can matter more than IQ. New York: Bantam Books.
HeartMath Institute. (2016). The Heart-Brain Connection. Retrieved from https://www.heartmath.org/programs/emwave-self-regulation-technology-theoretical-basis/
Heinrichs, M., Baumgartner, T., Kirschbaum, C., & Ehlert, U. (2003). Social support and oxytocin interact to suppress cortisol and subjective responses to psychosocial states. Biological Psychiatry, 54(12), 1389-1398.
Liddell, B. J., Brown, K. J., Kemp, A. H., Barton, M. J., Das, P., Peduto, A., Willams, L. M. (2005). A direct brainstem-amygdala-cortical ‘alarm’ system for subliminal signals of fear. Neuroimage, 24(1), 235-243.
McEwen, B. S. (2006). Protective and damaging effects of stress mediators: Central role of the brain. Dialogues in Clinical Neuroscience, 8(4), 283-297.
Porges, S. W. (2003). Social engagement and attachment: A phylogenetic perspective. Annals of the New York Academy of Science, 1008, 31-37.
Said, C. P., Baron, S. G., & Todorov, A. (2009). Nonlinear amygdala response to face trustworthiness: Contributions of high and low spatial frequency information. Journal of Cognitive Neuroscience, 21(3), 519-528.
Thagard, P., & Wood, J. V. (2015). Eighty phenomena about the self: representation, evaluation, regulation, and change. Frontiers in Psychology, 6, 1-15. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4375917/pdf/fpsyg-06-00334.pdf doi:10.3389
Zak, P. J., Kurzban, R., & Matzner, W. T. (2005). Oxytocin is associated with human trustworthiness. Homones and Behavior, 48, 522-527.

 

Executive Briefings: How to Double the S&P 500

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. Thomas White sits down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.

 

Thomas White is a co-founder and CEO of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Prior to C-Suite Network, White started 10 companies in the fields of technology, publishing, market research and corporate consulting. He also holds four patents and is co-author of a book on business process technology, executive producer of a syndicated radio program, and professional speaker.

 

Mr. White had the opportunity to interview Adam Johnson, Founder and Author of Bullseye Brief, an investment newsletter which presents thematic and actionable ideas for business leaders.

 

To hear more about their discussion, read more from this interview HERE.

 

 

Shipping Industry Dynamics – How Businesses React

January 26, 2017 10:36 ET

John Haber Discusses Cutting Costs, Innovations and Supply Chain Management

NEW YORK, NY–(Marketwired – Jan 26, 2017)Executive Perspectives Live, a primetime digital television show on C-Suite TV, today announced a feature with John Haber, Founder and CEO, Spend Management Experts.

Haber sat down with host Jeffrey Hayzlett to talk about the dynamics of the shipping industry and how businesses are reacting to the challenges of increasing costs, consumer expectations, and the new “disruptors” to the transportation industry. The shipping industry has seen a transformation in recent years through technology, with the emergence of alternative shipping options such as drop box locations, crowdsourcing and drones.

“When we think of the shipping industry, we think of freighters and cargo planes, but not how its intricacies affect every day consumers. John relates how shipping and logistics affect everyone who has ever ordered a package online,” Hayzlett said. “As many of these tech companies look to transform themselves into logistics companies, having the ‘insider track’ will help our audience understand the industry and the changes taking place.”

“We’re in an incredibly fast paced and dynamic industry that requires being plugged in to real time information,” said Haber. “It was a pleasure sitting down with Jeffrey and discussing the shipping landscape and sharing our insight with the other C-Suite members in the audience.”

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen on demand via C-Suite TV. To watch this episode: http://bit.ly/2k7CtQ1.

To learn more about Spend Management experts, please contact solutions@spendmgmt.com.

 


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

Leveraging Social Media: Creating A Personal Brand

By Lea Woodford

Leveraging social media to create an effective personal brand.

Social Media Branding is one of the most effective and cost efficient ways to convey your message to the masses. Social Media Branding is available to everyone, unlike traditional marketing and PR services. You can now build your personal brand online without breaking the bank. You get to decide what you want to be known for and you get to control how people perceive you.

 

Here are some tips about building your personal brand with social media branding:

 

  • Brand consistently both on and offline. Be authentic and be the person you are representing online. Good news spreads fast but bad news spreads faster so walk your talk and always be authentic.
  • Have a strategy before embarking on social media branding and know what your goals are and what your end result should be.
  • Go beyond corporate branding. Social Media can be especially beneficial for realtors, financial planners, insurance agents and anyone else who is being overshadowed by their parent company or franchise’s corporate branding.
  • Social Media Kharma is powerful and can really help you build your personal brand. Endorse and praise others on social media by sharing their content and promoting their posts. This goes a long way in building your online relationships and endears people to want to support you in return. Kharma works both ways so avoid being negative on social media.
  • Connect with social media influencers in your industry and build genuine relationships with them. Your influencers are valuable people to know. They will connect you with other valuable people.
  • Remember that people are looking at your online connections. Being associated with your industry experts will enhance your personal brand.
  • Find your voice! Become a great resource and original content provider so that your ideas are noticed and shared. Sharing your original content ideas online not only enhances your search engine optimization but it also positions you as an industry expert.
  • Remember social media is social and meant to be just that so don’t turn off your followers with constant pitching and selling. A good rule of thumb is 80% social and 20% marketing.
  • Stay connected! Don’t build a following and then ignore them. Your personal brand needs to connect and engage with them on a regular basis.
  • Your attitude determines your altitude so keep your posts positive. Do not allow yourself to be drawn in to negative posts. Remember you have an audience that is engaged and is watching you so play nice!
  • Flexibility is important because social media changes frequently. As soon as you think you have everything down, Facebook will change their algorithms or another new social media platform is introduced
  • Educate yourself on the various social media platforms and how to use them. Start small and master those before adding too many to the mix. Consistency is the key to all successful social media branding and marketing campaigns.

 

Social media branding has evened the playing fields for everyone. You too can have a strong personal brand. Invest the resources necessary to developing and crafting your personal brand and message.

People always prefer to do business with those they know and trust so your social media branding is the perfect tool to connect with people and earn their trust.

 


ABOUT THE AUTHOR

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company.  When it comes to speaking, Lea is a breath of fresh air, focusing on leadership, innovation and change to drive business. Her inspirational stories and humor will engage audiences to start thinking bigger. Lea speaks from experience as she shares her stories on making her online magazine into a full service digital marketing and advertising company. She encourages her audience to think bigger and bolder about their own business. Lea motivates her audience in the same manner she motivates her team, “find your voice.” Lea shares her ups and downs as well as her successes and failures – to give your audience a fresh perspective on marketing, leadership, innovation and customer service. An online marketing, and social media expert, Lea shares the latest trends to help companies move to the next level in the ever changing digital space. Lea is an expert and a top speaker. She walks her talk. She will impart valuable information in a fun and entertaining way and will leave your audience wanting more.

The Challenge with Motivation

by Best Selling Author, Steve Rizzo

 

One of the biggest challenges that people in business and in life face today is keeping themselves motivated to be at their best. I believe the challenge lies not just in knowing how to get motivated, but how to stay motivated and optimistic to be at their best for more than just a few days.

 

MOTIVATION AT WORK

Most companies put a great deal of time and energy in hiring people who they believe are qualified to fill a particular position. But there is no guarantee that even a highly qualified person will always be motivated to be at their best. It simply means they have what it takes to get the job done.

 

Some companies spend a lot of time and money to make sure their people are equipped with the right tools and resources to get the job done.  Some employers give incentives in the way of promotions, raises and bonuses in hopes that their employees will excel in their chosen field of expertise.  While others go through great lengths to educate their employees by having them attend seminars and training courses with the expectation that they will walk away with confidence and a desire to be the best they can be.

 

All of the above are important criteria for success.  But, do they truly motivate?  If so (and most important) how long does the motivation last?  It’s easy to stay motivated for a few days or when everything is going as planned. But can they stay motivated in the long haul, especially when times are tough and the pressure is on?  This brings me to my next point.

 

MOTIVATION IN LIFE

Whether they realize it or not, both employers’ employees and people of all walks of life bring their situations, experiences and personal relationships and problems from home to the workplace.  Yet there has always been a pre-conceived notion that people are supposed to have the capacity to separate their personal lives from their professional lives.

 

What this really implies is that if you are having problems in your personal life, regardless of the severity, you should have the mental and emotional fortitude to put those problems aside while you are at work. Yea right!  This is an expectation that is easier said than done. Let me explain.

 

Both your personal and professional life are parts of you that make up the whole of you.  No matter where you go, or what you are doing, the other part of you will always be tagging along assuring you that’s everything’s alright, or, reminding you that something is not right in your world.

 

ASSESSMENT OF PERSONAL & PROFESSIONAL

Let’s say you’re going through a divorce, or you’re having financial difficulties. Maybe there’s an illness in the family.  Perhaps you are experiencing the death of a loved one. This is life and stuff happens.  It’s very difficult, if not impossible, not to take these types of problems and concerns with you to the workplace.  And unless you have the strategies that can help you to embrace life’s unfortunate circumstances they will have some kind of effect on how you do your job. The point I’m making here is that it’s hard to be at your very best at work if your personal life is under intense stress. Our personal problems and the moods, attitudes and feelings that follow have to be weighed in as factors as to how motivated we are at work.

 

Likewise, if you are experiencing tough times at work it’s difficult not to take those concerns home with you and there is a good chance that it will have some kind of negative impact on your personal life. There are other outside factors that stifles motivation that needs to be taken into consideration as well.  I call them environmental and social stressors. And they affect everyone in one way or another.

PATIENCE & LETTING GO

I think we can all agree that we’re living in a world that’s moving incredibly fast.  Today we have so many hi-tech advantages at our disposal to make our lives so much easier; yet we are more stressed out than ever before.  Remember the saying, “patience is a virtue?”  Well that saying has pretty much lost its meaning.

 

It seems like we have created a mind-set at work and at home where everyone wants what they want when they want it.  And if they don’t get it when they want it, or the way they want it, they feel ripped off.  There are people that hold on to their bad moods and negative attitudes all day simply because they were stuck in traffic or had to wait too long in line at Starbucks for their Triple shot, Skinny, Mocha, Carmel, Blah Blah Blah whatever you call it Latte!   Yea, that’s what they need. More caffeine!  Give me a break!  Better yet; give yourself a break and let it go!

 

On top of our professional and personal problems and everyday pressures, (most of which we put on ourselves) the newspapers and evening newscasts tell us that our economy is falling apart, corporations are being forced to downsize and massive technological advances are causing people to re-evaluate, adjust and change their lives.  Cell phones, Blackberries, IPhones and tablet devices, e-mails, text messages and even micro-communication applications like Twitter are clogging our minds with an overwhelming amount of information, leaving us with little or no time to relax, unwind and focus our attention on the big picture.

 

To compound this, political unrest, crime, disease, prejudice, and violence are running rampant as they’ve done for centuries past. Hold on a second. I need to take a break here.  I’m getting depressed.  I’ll be right back.

 

Okay, I’m back now.  Where was I?  Oh yeah, I remember.  The divorce rate is at an all-time high; despite an unwilling public, war seems to be the number one strategy for dealing with conflict between nations and at any moment we could be the target of a terrorist attack.

 

OK – HOW TO GET MOTIVATED?

It’s obvious I’m having fun here, but seriously, all of the above are circumstances that can make us feel off-balance and stifle motivation in business and in life and cripple even the very best from moving forward with optimism. It’s really no wonder why so many of us have to be medicated in some way or another in order to cope with the madness our civilizations have created at work and in our lives.

 

The real concern here is that most aren’t even aware of what’s happening to them. They have no idea why they’re always stressed out, exhausted and show little enthusiasm. Even If they were aware that something was wrong, few would know what to do to turn it around.

 

It just makes sense that in order in to create an unstoppable attitude to succeed and achieve our professional and personal goals-we must find ways to reduce the tension, and deal with the fast pace that we are subjected to every day.  We need strategies that will enable us to bounce back to not only get the job done but also to feel good and enjoy ourselves during the process, no matter how challenging it may seem.  Well guess what?  That’s what my new book MOTIVATE THIS!  Is about!

 

Not only do I show people in business and in life how to stay motivated and maintain an Unstoppable Attitude to succeed, but how to feel good and enjoy themselves during the process.  This book offers Common Sense Success Strategies that are guaranteed to keep people motivated every day regardless of their circumstances.  This isn’t Brain Surgery. It’s more like Brain Adjustment. Buy the book to see how it works. Oh!  One more thing! Enjoy the process!

 


About the Author

Steve Rizzo is the Attitude Adjuster.  You can’t attend one of his keynote speeches seminars or read his books and leave with the same attitude.  He’s a personal development expert, comedian, motivational speaker, and Best Selling Author. His popular PBS special brought him into millions of homes. It’s no surprise that he’s been inducted into the Speakers Hall of Fame, an honor bestowed upon on fewer than 200 speakers worldwide since 1977.

Perhaps one of Steve’s greatest achievements was the stellar degree of success he achieved as a comedian, being chosen as a SHOWTIME COMEDY ALL-STAR.

What was next for this funny guy in the prime of his career?  For Steve, it was to trade the standing ovations as a stand-up comedian for maximum fulfillment and, well, more standing ovations as a hall of fame speaker.

Helping People Walk Again with Robotics

January 11, 2017 10:00 ET

C-Suite TV’s Executive Perspectives Live talks wearable exoskeletons that teach spinal cord injury and stroke patients to walk again.

 

NEW YORK, NY–(Marketwired – Jan 11, 2017)Executive Perspectives Live, a primetime digital television show on C-Suite TV, is kicking off 2017 with a one-on-one interview with Max Scheder-Bieschin, Chief Financial Officer, Ekso Bionics.

 

Scheder-Bieschin sat down with Executive Perspectives Live host Jeffrey Hayzlett to talk about how Ekso Bionics is investing in technology that is helping hospitals provide mobility to spinal cord injury and stroke patients as well as injured military personnel with the help of a “wearable exoskeleton.” This device is capable of helping increase mobility in patients, while still managing to keep costs manageable for hospitals.

The wearable exoskeleton, Scheder-Bieschin tells Hayzlett, has thirty-five to forty different sensors total — divided into two groups: one that measures the intent of the user, mimicking their movements, and one that determines how much assistance the user needs. Science is constantly advancing and the heavy responsibility isn’t lost on Scheder-Bieschin. He adds, “We have to believe that it’s not just flashy technology. When we say we’re helping millions of people walk, we built the hopes of millions. We don’t want to disappoint.”

 

The business of medical technology is an expensive one and the results are almost never immediate, but the rewards are immense. Scheder-Bieschin says keeping investors informed on what’s being done with their money, being transparent about their milestones and delivering on those milestones allows the company to take those investors on their journey along with them. Being a publicly-traded company helps create a high level of transparency, a best-practice of sorts, and evangelizes the new technology to clients and investors. He described running a publicly-traded company as “messy, like democracy.”

 

The company received FDA clearance in April of last year and placed 200 units in hospitals at a revenue of $200 million. While the device is costly, retail price is $150,000, their main focus is safety and reliability. If the device benefits patients safely, hospitals are more willing to make the investment in order to help more people gain mobility.

 

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen on demand via C-Suite TV.

 

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business executives a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

 

“2017 should be a year with a lot of changes and I’m excited to kick off the new year with an episode about the business of science. Medical research takes money and what better way to help educate the public than having a numbers guy talk about the great things happening in science and robotics,” Hayzlett said. “The responsibility for companies in technology is pretty daunting, but the rewards make up for all the work up front.”

 

For more information on TV episodes, visit www.csuitetv.com.

 


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter,Facebook, LinkedIn, Google+ or www.hayzlett.com

It’s Not About You, It’s About the Team

January 03, 2017 10:00 ET

C-Suite TV Talks Looking for Leaders In The Right Places, What Top Salespeople Do Differently, and Out of this World Customer Experiences

 

Best Seller TV’s January Programming Features Authors Matthew Paese, Lee Bartlett, Colin Shaw, and Scott Love

NEW YORK, NY–(Marketwired – Jan 3, 2017) – Best Seller TV, one of the top online business shows on C-Suite TV, is kicking off the new year with new episodes featuring in-depth interviews with leading business authors Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level and Scott Love, author of Why They Follow: How to Lead with Positive Influence.

 

Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, talks about how leadership isn’t a specific set of skills that can be found in one place. Leadership is about individuals who fit with your culture and supply the organization with what it needs, not about who is the loudest or has more pizzazz. Paese encourages c-suite executives to look for leaders in non-traditional places, adding that finding the right people requires objectivity and settling on a definition on what “potential” means — as he considers it an “amorphous concept worldwide.” Since everyone has a different definition, organizations need to sort out the most critical qualities to look for early on in someone’s career, but cautions against focusing on just performance. He says, “Good performance won’t predict good, future leadership.”

 

Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, talks about sales excellence and specific things top salespeople do differently that helps them excel. Bartlett says that the book’s focus isn’t on sales techniques, but on what he calls the “glue” — or how a sales person takes those techniques and combines them with mindset and strategy, allowing them to consistently move to the top of the sales organization.

 

Barlett believes that one way to stand out in an often crowded sales field is to make it personal and warns about a common mistake salespeople make — failing to understand that the sales process is not about them, but about the customer. Sales professionals must be interested in the needs and expectations of the buyers; otherwise, they might not be in the best position to succeed and create more revenue.

 

Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, talks about the mistake many organizations make when trying to take the customer experience to the next level. Shaw says that organizations plateau because they tend to focus mostly on the rational aspects of customer service, casting aside the emotional and irrational parts of the overall experience. He says that companies assume “Customers buy rationally, but what we do is we buy emotionally and justify it with logic.” Taking the customer service experience to the next level involves behavioral economics — understanding how customers are feeling and thinking about the emotions organizations want to evoke in customers. A key aspect, he says, becomes which emotion the organization wants to evoke in their customers and making sure those emotions, in return, drive value.

 

Scott Love, author of Why They Follow: How to Lead with Positive Influence, talks about the concept of leadership and how companies can increase retention by focusing on building loyalty between a boss and their employees. He says that people often turn down better, high paying opportunities because they have a positive relationship with their boss, one level up. How can managers develop that type of loyalty? By leading, not on authority, but on personal leadership. Managers who take the time to tell employees why their work matters, give them feedback and tell them how their work makes a difference, achieve that loyalty. Love says that “followable leaders get more engagement out of employees.” If your employees don’t think you’re “followable,” they’ll only give the minimum effort. Managers must also remember that it’s always about the team and the goal. It’s “about accomplishing the mission by harnessing and guiding the intrinsic motivations of those employees and the accomplishment of the collective goal,” Love says.

 

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“We’ve hit the ground running this new year at C-Suite TV. Our guests this month have amassed a great deal of experience and knowledge in leadership, customer service, and sales,” Hayzlett said. “Our authors offer practical, every-day advice that anyone can follow and apply to their daily lives. No one makes it to the top alone, so I’m excited for our audience to tune in and learn about taking the next step in their careers.”

 

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.