Digital Disruption, Artificial Intelligence and Social Messaging Will Impact Future Marketing Strategies

December 14, 2016 10:00 ET

C-Suite TV’s Executive Perspectives Live talks the future of marketing with Epsilon’s Chief Digital Officer, Agency

NEW YORK, NY–(Marketwired – Dec 14, 2016) Executive Perspectives Live, one of the top online business shows on C-Suite TV, has announced its seventh season premiere episode featuring a one-on-one interview with Tom Edwards, Chief Digital Officer, Agency, Epsilon.

Edwards has been with Epsilon, a global leader in creating connections between people and brands, since 2015. Recognized by Ad Age as the #1 World’s Largest U.S. Agency from All Discplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. The company is an all-encompassing global marketing company harnessing the power of rich data, groundbreaking technologies, engaging creative and transformative ideas for business results.

The Executive Perspectives Live episode was filmed when Edwards sat down with series host Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies.

“Disruption is the new normal,” Edwards says, referencing the evolution of marketing due to new advancements in consumer connection, cognition and immersion. He adds that over the past five to ten years, marketers have focused primarily on the open web and social media, but as social messaging surpasses social media in monthly active users, consumers are looking for conversational experiences with brands. Marketers need to adapt their strategies to focus on knowing their customers and activating communications at the moments that matter. Additionally, Edwards predicts that in the next few years, we will begin to see new immersive experiences, like social messaging married with artificial intelligence and holographic computing, continuing to redefine how marketers connect with consumers.

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

“I am beyond excited that Tom Edwards from Epsilon is premiering our seventh season of Executive Perspectives Live,” Hayzlett said. “This episode takes an in-depth look at how technology we’ve seen before in sci-fi movies is making it easier for marketers to connect with customers and give them what they want. I think this industry shift will have a great economic impact and our viewers will find it extremely informative.”

For more information on TV episodes, visit www.csuitetv.com.


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, FacebookLinkedInGoogle+ or www.hayzlett.com