Discussion Point: What’s the Core Function of a CMO?

Picture members of the average C-Suite 10 years ago, all gathered around a big conference table.

Where would the chief marketing officer be? Probably outside on the front lawn.

The CMO was the branding person, pushing out messages — hoping something would stick.

Of course, that’s changed today. CMOs are — or at least will be — true revenue drivers.

They’ve already made their mark, even though some may not fully trust them yet.

How do CEOs view CMOs? We caught up with three company leaders last week at the C-Suite Network Conference at the Westin Copley Hotel in Boston to find out.

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