How Much Does it Cost?

by Mitch Joel – President, Twist Image & author of “Six Pixels of Separation”

Photo via 401kcalculator.org

Let’s talk about money.

The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. First, there is the procurement component. More and more, the procurement department is leading the charge not only in the negotiation of fees, but in the running of the bidding for the business. That, in and of itself, is book-worthy content. For the moment, let’s put that aside and look at a more predominant and frustrating component of pitching. Let’s talk about when there is no budget allocation.

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C-Suite Network Announces Strategic Partnership With Selling Power

The strategic partnership between C-Suite Network and Selling Power provides new opportunities to expand the intellectual bandwidth of C-Level decision-makers.

The C-Suite Network, the world’s most powerful network of C-Suite leaders, today announced their strategic partnership withSelling Power, the leading publication for top sales executives.

“This partnership with Selling Power provides C-Level executives and their teams additional access to training and education,” said Thomas White, CEO and co-founder of C-Suite Network. “Moving into 2015, we’ll be aligning the C-Suite Conferences with Selling Power’s events to unite our nation’s sales leaders.”

Selling Power aims to empower sales leaders with the information they need to lead their sales reps to increased sales and profits by offering strategies, techniques, best practices, and information on industry trends. Selling Power will be hosting their Sales 2.0 Conference on September 18 in Las Vegas.

Read the full press release at MarketWired

Say What You Mean, Mean What You Say

by Judith Glaser

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Our least-developed skill is the ability to confront each other face to face, say what is in our hearts and minds and, at the same time, build and strengthen our relationships. Confrontation is something we tend to avoid.
Having difficult conversations scares most people into thinking they will lose a friendship, so they avoid the truth. When we feel frustrated or angry at someone we feel has undermined us, we get so upset we just can’t find the words to express ourselves. We end up pushing, not pulling, expressing our worst behaviors — or we may hold it all inside until we boil up and explode.

We now know from Conversational Intelligence research we’ve conducted for the past five years that conflict, or even “fear of conflict,” causes our brains to produce higher levels of cortisol, the fear hormone. Cortisol is like a red light to our brains; it closes down the part of our brain where language resides (the prefrontal cortex), and we lose our ability to express ourselves clearly or accurately.

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Why The C-Suite Needs to Get Social

by Damian Corbet

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I recently gave a talk on social media to C-level executives from B2B companies. The feedback was great, but there were a lot of questions about relevance, ROI, etc. Because of that, I thought I’d jot down some thoughts about why social media is so important for B2B companies and why, without the understanding and buy-in of the C-suite, it will never really work.

I can see where the doubt and uncertainty comes from. However, I think boards are looking at things the wrong way. Instead of asking what “value” can be gained from using social media, I’d turn it around and ask, “What will you lose by NOT understanding it and, if you’re feeling bold,  actually engaging with people on social networks”?

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If You Believe It, You Can Achieve It

by Steve Rizzo

photo by David Shankbone

One Saturday night in 1980, I was performing at East Side Comedy Club on Long Island. I was fairly new in the comedy arena, and this was my first weekend appearance at a premiere comedy club. To say that I was a bit nervous would be an understatement.

Sharing the marquee with me was a young comic by the name of Eddie Murphy. Yes, the Eddie Murphy.  I knew Eddie pretty well back in the day. We performed at a lot of one-night gigs together at bars, dance clubs and restaurants in the tri-state area. Even though I was 12 years his senior, I knew from the moment I met Eddie there was definitely something special about him. He always stood out from everyone else. Besides being brilliantly funny and having great stage presence, he had an air of confidence on and off stage that was unusual for someone barely 18 years of age.

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Shark Tank’s Daymond John Highlights Best Seller TV Debut on C-Suite TV

After the launch of C-Suite Book Club, Best Seller TV debuts on C-Suite TV featuring exclusive interviews with top business authors. The premiere episode features an interview with Daymond John, and future guests are scheduled to include Scott McKain, Shep Hyken and Sylvie di Giusto.

Best Seller TV today joined the growing business programing on the online television network C-Suite TV with its inaugural episode featuring entrepreneur, innovator and best-selling author, Daymond John. The fashion mogul founder and CEO of FUBU and one of the tough tycoons on ABC’s Shark Tank, John sat down with Best Seller TV host Camilla Webster to explore the themes and insights of his best-selling business book Display of Power.

In a wide-ranging interview, John reveals:

  • How a slogan on an oversized kitchen utensil became the mantra for his life
  • The key early steps for entrepreneurial success
  • How he draws on “the power inside us”
  • What common resource kept him from quitting when times were tough
  • The impact the “intrapreneur” can have on a company
  • How his daughter changed his outlook on social media
  • A sneak peak at his next book, The Power of Broke
  • An exclusive free offer to Best Seller TV viewers

Read the full press release at MarketWired

 

 

C-Suite Book Club Launches Today as Online Source of the Best Business Books

C-Suite Book Club, created by Jeffrey Hayzlett, launches to distinguish the best business books for leaders and provide a new way for authors to reach new audiences and establish themselves as thought leaders. C-Suite Book Club features premium content  designed to increase knowledge, deepen understanding and build skills to enhance readers’ personal and professional lives. 

Created for top business executives as the online resource for the best in business booksC-Suite Book Club launched today with a curated collection of leading books from marquee business authors such as Daymond John, Shep Hyken and Scott McKain. C-Suite Book Club also identifies “must reads” by emerging talents in the business writing field and gives all its writers options for raising their profiles through blogs, podcasts and video interviews.

C-Suite Book Club is the brainchild of former Fortune 100 CMO Jeffrey Hayzlett, best-selling author of The Mirror Test and Running the Gauntlet. “There’s no shortage of business information in this digital world, but for in-depth analysis, insights, context, and perspective, business books are best, so we brought the best of those books together in one place — C-Suite Book Club,” Hayzlett said. “C-Suite Book Club is how business leaders keep their fingers on the pulse of business trends and where business authors find the audience they want to reach.”

For business authors, C-Suite Book Club is a powerful way to make their work stand out from the crowd. Beyond sharing the stage with some of the best known writers in business, C-Suite Book Club authors can expand their brand images through online profiles and opportunities to guest blog. Authors can also choose from C-Suite Book Club’s Premium Offerings, which include an interview on Bizcast, C-Suite Book Club’s podcast and a one-on-one video interview on the online TV show Best Seller TV. This new show debuts today on C-Suite TV with an interview of Daymond John discussing his best-selling books and remarkable career. John is the first Premier level author featured in C-Suite Book Club.

Read the full press release at MarketWired

4 Speaking Lessons from the World’s Most Powerful People

by Gerhard Gschwandtner

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As a leader, you probably give speeches and presentations frequently — both formal and informal. I always see these experiences as opportunities not just to convey information and ideas, but also to motivate people and inspire them to action.

Whenever I host the Sales 2.0 Conference, for example, I love to improvise. It’s a lot of fun for me to be on stage in front of hundreds of B2B sales leaders. Because I’ve been in their shoes, I’m able to empathize with them and respond with authenticity to their concerns and challenges. I often skip slides or abandon them altogether so I can walk among the audience to ask questions and engage in a spontaneous dialogue. In my experience, the whole room becomes electric when I go off script because the audience doesn’t know what might happen next.

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Why all Businesses Need HR

by Karolynn St-Pierre

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Almost every large company has an in-house human resources department. But what about small businesses? In many cases, small business owners try to take on the tasks themselves or pass on HR duties with another employee, such as an accountant or administrative assistant, as a cost-saving measure. Many may wonder at what point does creating an HR department or bringing in a HR consultant become beneficial?

Human resources encompass a broad umbrella. HR functions can include things such as payroll, benefit management and tracking, hiring, recruiting, interviewing, training, signage and posters, new hire paperwork, employee handbook creation and edits, terminations, discipline, evaluations, job descriptions and professional development, to name a few.  It’s also vital that human resources keep up to date on any changes to federal, state and local laws that could impact the business. Considering the extensive duties that HR must perform and keep up on, it’s important that small businesses bring in an HR professional at the ground floor.

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Data-Driven Marketing | Step Four: Make Metrics Your Mantra

by Lisa Arthur

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Now that you’ve untangled the data hairball in step three, it’s time to explore a new key step in the process of data-driven marketing: making metrics your mantra.

How can CMOs demonstrate that their marketing efforts contribute value to the overall business? Use metrics to measure progress. By this I don’t mean “likes” on a Facebook status update or the number of unique visitors to the company’s website. I’m referring to actual results, like the returns from a media buy or an increase in qualified leads marketing provides to the sales team. I’m talking about showing exactly how marketing’s effectiveness is improving. To develop this kind of proof, though, you’ll need to learn to “make metrics your mantra.”

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