by Steve Olenski
Just a few weeks ago I wrote an article entitled As If They Need It, Another Reason Brands Need To Be Mobile which essentially spelled out the fact that the most powerful brand ambassadors in the world, moms – are a very mobile demographic and if marketing & advertising folks want to succeed, they better be mobile as well. Literally. In fact, one of the things I used to make my point was this chart, courtesy of eMarketer, that spells out what the activities moms most like to do via their smartphone. Pay attention to the first two. Then hold that thought.