Jeffrey Hayzlett on the For Immediate Release Podcast Network

Mitchell Levy and and Michael Procopio mark their sixth month on air by featuring one of the show’s most popular guests so far, Jeffrey Hayzlett. Hayzlett discusses the C-Suite Network, which he describes as “LinkedIn on steroids.”

Joking about being upset that he is the 26th, rather than the first, #ThoughtLeader to be interviewed on the show, Jeffrey takes comfort knowing that he is in fact Thought Leader Life’s half-year inaugural guest, as pointed out by Mitchell.

Many years ago, Jeffrey introduced the word “activate” to Mitchell who later on made it a ‘buzz’ word in #ThoughtLeadership. In the interview, Jeffrey discusses what activate means and why he thinks an expert or an author should be activated to really be a #ThoughtLeader. It’s not enough that you publish a book or get your thoughts out there; people should buy it, talk about it and move or take action because of it. Quoting his own public relations firm’s adage: “If you’re going to roll with the big dogs, you got to learn to pee in the tall grass” (http://www.tallgrasspr.com), Jeffrey says the key is to activate a thought-provoking conversation among individuals and communities with your content.

Hear the full interview at The FIR Podcast Network

 

How Management Consultants Defuse the ‘I Can Do It Alone’ Syndrome

by Rob Steinberg

consultant

One of the most pernicious and pervasive problems in business is the “I Can Do It Alone” attitude that is adopted by so many so-called managers and leaders. These types are not the just founders of early stage businesses; they are commonly found in businesses at all stages of development. It is difficult to call these people managers and leaders because the attitude creates a condition in which they can’t possibly be effective in managing and leading others. Their trust level essentially extends only as far as themselves.

What are the impacts of the attitude?

Good management consultants can easily have an immediate impact on profitability because, as outsiders, they bring immediate attention to a key issue and have a singular focus on it. However, we are often delayed by the “I Can Do It Alone” types from providing helpful insight and solutions that will quickly advance a business. The syndrome may also arise once we are hired and then are stopped dead in our tracks, even though we are clearly on a path to making positive impacts.

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How Digital Signage & Gamification Win at Work

by Ben Johnston

via Getty Images

I’ve been reading a bit lately about gamification and thinking about its implications for our Supply Chain, Contact Center and Digital Signage customers. For anyone not familiar with the term, a definition is useful. Gamification guru Yu-kai Chou provides an elegant, no “B.S.” definition of gamification on his blog:
Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities.
This is what I call “Human-Focused Design” as opposed to the “Function-Focused Design.” It’s a design process that optimizes for the human in the system, as opposed to pure efficiency of the system.

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5 Ways to Make Your Print Materials Unlock Interactive Dialogue

by Doug Traxler

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Good ol’ Dr. Seuss once said, “Why fit in when you were born to stand out?”

Sure, it’s a cliché — but, come on, he’s right! Why hand someone a business card — or any other printed piece — with only your brand information on it when you can easily design it to open an interactive connection? With QR codes, personalized URLs or generic URLs (PURLs & GURLs), it’s easy.

Here are 5 ways to turn print into interactive dialogue:

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The Holy Grail of Marketing: Building Relationships in the C-Suite

One of the most crucial elements of business is the relationship, says Jeffrey Hayzlett. The C-Suite Network provides the chance for C-Level executives to connect and support their peers, as well as the opportunity for marketers to have access to C-level execs at conferences and the exclusive online network.

One of the most crucial elements of business is the relationship. Without relationships, business simply doesn’t get done. And no one knows the importance of relationships better than executives. Most of them don’t get to that level without developing strong relationships with team members, customers and partners.

In interviewing executives for the C-Suite with Jeffrey Hayzlett, I was reminded how tough it is to get to the C-Suite. Most people don’t realize this significant fact: It’s easier to become a professional athlete than it is to get a seat at the C-Suite table.

C-Suite executives are constantly faced with evolving challenges. Yet, because they’re so on-the-go they have very few opportunities to meet, discuss and solve issues with other C-level execs.

In response to that need, we created a new kind of forum: The C-Suite Network. This unique network connects executives with their peers. The members have a forum to discuss issues, educate each other and in turn help enhance each other’s profitability and success. The content and business intelligence are tailored for the C-Suite.

Mark my words: The C-Suite Network will be the largest network of C-level leaders and executives.

Powerful? Yes. Necessary? Absolutely. This is how we are doing it.

Read the full article at MediaBizBloggers

 

 

Data-Driven Marketing | Step Two: Tear Down the Silos

by Lisa Arthur

business-collaboration

A recent study showed that marketers think silos keep them from executing­ effective campaigns. Gartner’s prediction that CMOs will one day spend more on technology than CIOs can also make IT worry that marketing departments might soon be driving technology initiatives without them.

To establish better relationships for revenue growth in today’s data-driven marketplace, CMOs should execute what I call “Step Two: Tear Down the Silos.” These days it’s critical for marketers to cooperate and communicate more clearly throughout the enterprise.

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