3 Tips to Help Digital Marketers Find Their True Colors

by Eric King, WebbMason

color

With apologies to quirky ’80s pop queen Cyndi Lauper, the “true colors” used to support or even define a brand might not translate into various media, such as print, digital, billboards or three-dimensional items, the way they were intended. This is problematic.
To understand the importance color plays in shaping the identity of a brand, try this quick test: Ask the next group of women you see what company’s products are packaged in “little blue boxes,” or ask just about any guy in the Plains states who makes the big green tractors. You are very likely to get the answers Tiffany and John Deere without much thought (and usually accompanied by a smile).

According to design website Color Matters, “80 percent of visual information that we take in is related to color,” and that is perhaps why the connections between emotion, color and brand are so intrinsically linked.
The availability of cheap and easy digital printing has made many digital-native marketers unaware of the basics of color management for printed items.
Below are three things every marketer should understand to significantly improve the color consistency of his or her printed projects.

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Customer Service from the C-Suite to the Mail Room

by Shep Hyken

customer service

In a recent interview, I was asked why the leaders of a company in the C-Suite should focus on customer service. The questions seemed to be well thought out and appropriate, but as I reviewed the questions and my answers, it occurred to me that they could be applied to everyone in the organization — not just the management. In other words, while the customer service vision may start in the C-Suite, everyone must own the responsibility.
Here are the questions I was asked and my thoughts on expanding the focus to include everyone in the organization:

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5 Secrets that Explain Why C-Suite Execs #Network Successfully While Others #Fail

After attending the inaugural C-Suite Network Conference in Dallas, Allison Graham shares five important takeaways for networking success. The conference, she says, was most blatant example of what profitable, successful networkers do compared to those who struggle to get connected.

This week’s inaugural C-Suite Conference was the most blatant example of what profitable, successful networkers do compared to those who struggle to get connected. If the cocktail parties, hallway conversations, coffee breaks and after-events were recorded, it would be obvious to see exactly how to approach networking with ease, sophistication and authenticity. Recording didn’t (and shouldn’t!) happen so I’ll share some highlights of the experience for you.

If you haven’t heard of the C-Suite conference, it is an invitation-only networking and learning experience reserved for C-Suite executives running companies over $10 Million and fast-growing entrepreneurs who are contributing in a relevant way to a better business environment. It was the led by Jeffrey Hayzlett, host of C-Suite TV on Bloomberg Television and who, last week, was named #2 on the list of the world’s top social marketing talent by Forbes. The event ran Sunday, May 4th to Tuesday, May 7th. It also marked the launch of a private, online portal for C-Suite executives to communicate with each other away from the noise of typical social media channels.

Read the full article at Huffington Post

 

What if Corporate America’s C-Suite is actually filled with Gladiators?

“A bright sunny day outside, and yet the Fairmont’s grand ballroom was filled with 350+ Leaders. These are leaders playing at the top of their game.” Dov Baron reflects on the men and women “gladiators” he met at the C-Suite Network Conference in Dallas, Texas.

Emerging from the semi-silence of learning many of these leaders consciously or unconsciously become aware that they are out of their daily leadership spotlight. Some find themselves thrust into an automatic persona.

Without even knowing it, some go on automatic: Sharing achievements and accolades with another equally powerful CEO, CFO, or C-something-O, who isn’t really listening, but rather doing their best to wait to do the very same thing.

However, as I watched, listened, and interacted…I discovered something profound: Those people are the minority!

Read the full article at DovBaron.com

 

Jeffrey Hayzlett Radio Interview with PM in the AM

Jeffrey Hayzlett, host of Bloomberg Television’s “C-Suite With Jeffrey Hayzlett,” returns to the PM in the AM Metro South Morning Show to discuss the success of his television program and promote the C-Suite Network Conference May 4-6 in Dallas.

Click here for the full interview

C-Suite Network Announces Network Community for C-Suite Leaders at Inaugural Network Conference

The C-Suite Network, along with Jeffrey Hayzlett, announced the launch of the online community exclusive to C-Suite leaders. The C-Suite Network Community is currently being showcased at the inaugural C-Suite Network Conference in Dallas, TX.

C-Suite Network, a powerful alliance and peer network exclusively reserved for C-Suite members, and Jeffrey Hayzlett, host of the Bloomberg TV show The C-Suite with Jeffrey Hayzlett, announced the launch C-Suite Network Community, an online community exclusive to C-Suite leaders. The C-Suite Network Community is currently being showcased at the inaugural C-Suite Network Conference in Dallas, TX.

“Building an online community is an important aspect of C-Suite growth,” said Jeffrey Hayzlett, host of the Bloomberg show The C-Suite with Jeffrey Hayzlett. “We are excited to present the attendees with this exclusive and innovative opportunity during the first C-Suite Network Conference.”

Read the full article at Bloomberg Businessweek

 

C-Suite Network Conference Announces New Sponsors

The premier C-Suite Network Conference will feature an extended line-up of sponsors showcasing their top technologies and insights May 4-6, 2014, at The Fairmont Dallas. Sponsors such as LiveWorld, T-Mobile USA, SMEI, David Horsager, and Elance will be presenting their most innovative business solutions to revolutionize work for C-Suite leaders.

The C-Suite Network, a powerful alliance exclusively for C-Suite members, and Jeffrey Hayzlett, host of the Bloomberg show The C-Suite with Jeffrey Hayzlett, today announced an extended line-up of sponsors showcasing their top technologies and insights for the C-Suite Network Conference, taking place from May 4-6, 2014, at The Fairmont Dallas.

Sponsors such as LiveWorld, T-Mobile USA, SMEI, David Horsager, and Elance will be presenting their most innovative business solutions to revolutionize work for C-Suite leaders.

T-Mobile® US As America’s Un-carrier, T-Mobile US is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and expanding 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. The company currently serves approximately 46.7 million wireless subscribers and provides products and services through 70,000 points of distribution.

Read full press release at MarketWired

 

 

Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table

by Peter Friedman

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Employees, and even executives sometimes, start to think about their customers with an “us vs. them” mentality, particularly in times of stress — during, say, the busy holiday season or when a customer has a complaint. That’s a dangerous mindset, especially if it becomes habitual. Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully — especially those who care enough to tell you how to do things better — the better off you’ll be.
Social media, where you can see eye-to-eye and develop interactive relationships, is a terrific venue for doing that. And if you use it not just to engage but also to empower, you’ll transform a customer from someone who likes your product to someone who feels like a part of your product.
That’s an important shift, because the latter customer is the one who is far more likely to find every opportunity to tell people, online and off, why they think what you do is so great.

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Recognizing The World’s Top 40 Social Marketing Talent

Jeffrey Hayzlett and C-Suite Network Conference Speaker Gary Vaynerchuck were recognized by Forbes as the #1 and #2 most most influential marketers among 40 social selling marketing masters.

Hiring talent with ‘Klout’ is a double-edged sword. Some employers believe influencers make excellent candidates because they are natural sharers and outspoken community builders that can add a ton of value inside an organization and out. Others are deeply concerned about the risks of hiring influencers. According to one prominent social sales marketing influencer (who requested anonymity in accordance with his employer’s P.R. policy), some employers are wary of hiring influencers, both because they tend to challenge the status quo and because they may put their personal brand ahead of their employers’ interests. The irony is palatable, and provides an intriguing conundrum for today’s socially-minded brands.

The discussion about how social is impacting talent management and challenging business culture is just beginning, and is led in part by intelligent prospecting and social sales platform provider KiteDesk. Early this year, the company announced the world’s top 30 social selling experts. As a follow-up, KiteDesk today published the top 40 social selling marketing masters, based on research conducted by influencer marketing agency Evolve!, Inc.

Read the full article at Forbes

 

Content Marketing ROI: Part 2 | How Your Content Marketing Impacts Sales

by Hana Abaza

via Getty Images

Every piece of content you create is written for a different purpose. Content that is created to be shared or encourage comments is different than content that is written for lead generation and sales. Even then, content that’s written for lead generation has to be targeted to the right stage of the funnel. Either way, there needs to be some sort of call to action so you can initiate the sales process and start to fill the top of the funnel. If generating leads through content is one of your goals, measuring CTA performance, key conversion rates and sales metrics are all essential.

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