by Sally Hogshead
We’ve all had that cringe-worthy boardroom feeling. Your heart is pounding. Your palms are clammy. Your mouth is dry. It’s time to pitch your big idea, and you need the rest of the team (or at even higher stakes, a client) to get on board. In a stagnant or competitive environment, innovative ideas are the best path to growth. Yet, because these new paths are unfamiliar and untraditional, they can be perceived as being too “risky.”
To combat the inevitable haters and naysayers, I’ve listed a couple of go-to strategies to help your biggest, baddest ideas succeed.