by Michael Litt
If your sales team isn’t asking for an in-house video producer now, it won’t be long until they do. Video is huge, and studies show that using video as part of the sales cycle drives bigger and better deals. As IDG Knowledge discovered, 95 percent of B2B technology buyers watch tech-related videos, and 78 percent share them with their colleagues.
Not every video your marketing team produces needs to have a sales focus, but there are easy ways to build content that drives sales and converts viewers into buyers.